åžå Žèª¿æ»ããã®æ¹æ³è«ãããã³ã°ããŒãã«ãªèªè åãã®ãæ å ±ã«åºã¥ããããžãã¹äžã®æææ±ºå®ãæšé²ããäžã§ã®éèŠãªåœ¹å²ãçè§£ããããã®å æ¬çãªã¬ã€ãã
åžå Žèª¿æ»ã®çè§£ïŒããžãã¹æåã®ããã®ã°ããŒãã«ãªå¿ é æ¡ä»¶
仿¥ã®ãŸããŸãçžäºæ¥ç¶ããããã€ãããã¯ãªã°ããŒãã«åžå Žã«ãããŠãããããèŠæš¡ã®äŒæ¥ããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãçè§£ããç«¶äºç°å¢ãããã²ãŒãããæé·ã®æ©äŒãç¹å®ãããšããæ°žç¶çãªèª²é¡ã«çŽé¢ããŠããŸãããããã®èª²é¡ãå æããäžå¿ã«ããã®ã¯ãåžå Žèª¿æ»ãšããåºæ¬çãªåéã§ããåžå Žèª¿æ»ã¯ãåãªãåŠè¡çãªæŒç¿ã§ã¯ãªããçµç¹ãæ å ±ã«åºã¥ããæææ±ºå®ãè¡ãããªã¹ã¯ã軜æžããæçµçã«ã¯ã°ããŒãã«èŠæš¡ã§æç¶å¯èœãªæåãéæããããã®ãäžå¯æ¬ ãªæŠç¥çããŒã«ã§ãã
åžå Žèª¿æ»ãšã¯ïŒ
åžå Žèª¿æ»ãšã¯ãåžå Žããã®åžå Žã§è²©å£²ããã補åãŸãã¯ãµãŒãã¹ãããã³è£œåãŸãã¯ãµãŒãã¹ã®éå»ãçŸåšãããã³æœåšçãªé¡§å®¢ã«é¢ããæ å ±ãåéãåæãããã³è§£éããäœç³»çãªããã»ã¹ã§ããããã«ã¯ã顧客ã®ããŒãºãåžå Žã®ãã¬ã³ããç«¶åä»ç€Ÿã®æŽ»åãããã³äŒæ¥ãäºæ¥ãè¡ãå šäœçãªçµæžçã瀟äŒçãããã³æè¡çç°å¢ãçè§£ããããšãå«ãŸããŸããæ¬è³ªçã«ã¯ãäžç¢ºå®æ§ã軜æžãã广çãªããžãã¹æŠç¥ãäœæããããã«å¿ èŠãªã€ã³ããªãžã§ã³ã¹ãæäŸããããšã§ãã
ã°ããŒãã«ãªèªè ã«ãšã£ãŠãåžå Žèª¿æ»ã®éèŠæ§ã¯å¢å¹ ãããŸããããåœã§æ¶è²»è ã®å ±æãåŒã¶ãã®ããå¥ã®åœã§ã¯ããã§ãªãå¯èœæ§ããããŸããæåçãªãã¥ã¢ã³ã¹ãçµæžç¶æ³ãèŠå¶ã®æ çµã¿ãããã³æè¡ã®å°å ¥çã¯ãå°åã«ãã£ãŠå€§ããç°ãªããŸãã广çãªåžå Žèª¿æ»ã¯ãããã®ã®ã£ãããåããäŒæ¥ãç¹å®ã®åœéåžå Žã«åãããŠè£œåãæŠç¥ã調æŽã§ããããã«ããŸãã
ã°ããŒãã«ããžãã¹ã«ãšã£ãŠåžå Žèª¿æ»ãéèŠãªçç±
å ç¢ãªåžå Žèª¿æ»ã®å©ç¹ã¯å€å²ã«ããããŸããç¹ã«ã倿§ãªå°ççå Žæã«ããã£ãŠäºæ¥ãè¡ãå ŽåïŒ
- æ å ±ã«åºã¥ããæææ±ºå®ïŒåžå Žèª¿æ»ã¯ã補åéçºãåžå Žåå ¥ãäŸ¡æ Œèšå®ãããã¢ãŒã·ã§ã³ãããã³æµéã«é¢ããéèŠãªæææ±ºå®ãè¡ãããã«å¿ èŠãªãããŒã¿é§ååã®æŽå¯ãæäŸããŸããããã«ãããäŒæ¥ã¯æšæž¬ããé¢ããŠãæŠç¥çãªç¢ºå®æ§ã«åããããšãã§ããŸãã
- ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®çè§£ïŒé¡§å®¢ã誰ã§ãããã顧客ãäœãå¿ èŠãšããŠãããã顧客ã®è³Œè²·ç¿æ £ã顧客ã®å¥œã¿ãããã³é¡§å®¢ã®äžæºç¹ãæ·±ãçè§£ããã®ã«åœ¹ç«ã¡ãŸãããã®çè§£ã¯ãç¹ã«ããŸããŸãªåœã®å€æ§ãªæ¶è²»è ãããã¡ã€ã«ãæ±ãå Žåã«ãé¢é£æ§ã®é«ã補åãšããŒã±ãã£ã³ã°ã¡ãã»ãŒãžãäœæããããã«äžå¯æ¬ ã§ãã
- åžå Žæ©äŒã®ç¹å®ïŒåžå Žèª¿æ»ã¯ãæºããããŠããªãããŒãºãæ°ããªãã¬ã³ããããã³æªéæã®åžå Žã»ã°ã¡ã³ããçºèŠããæ°ããå°åãŸãã¯é¡§å®¢ããŒã¹ãžã®ã€ãããŒã·ã§ã³ãšæ¡å€§ã®æ©äŒãæäŸããŸãã
- ç«¶äºç°å¢ã®è©äŸ¡ïŒç«¶åä»ç€Ÿã®åŒ·ã¿ã匱ã¿ãæŠç¥ãããã³åžå Žã·ã§ã¢ãçè§£ããããšã¯ãããžãã¹ã广çã«äœçœ®ä»ããããã«äžå¯æ¬ ã§ããããã¯ã確ç«ãããå°å ã®ãã¬ãŒã€ãŒãä»ã®åœéçãªåå ¥è ããã®ç«¶äºãäºæ³ãããã°ããŒãã«åžå Žã§ã¯ç¹ã«éèŠã§ãã
- ãªã¹ã¯ã®è»œæžïŒæœåšçãªèª²é¡ãåžå Žéå£ãããã³æ¶è²»è ã®æµæãæ©æã«ç¹å®ããããšã«ãããåžå Žèª¿æ»ã¯ãäŒæ¥ãé«é¡ãªééããåé¿ããæ°è£œåã®çºå£²ãŸãã¯æ°ããåžå Žãžã®åå ¥ã«é¢é£ãããªã¹ã¯ãæå°éã«æããã®ã«åœ¹ç«ã¡ãŸãã
- ããŒã±ãã£ã³ã°æŽ»åã®æé©åïŒåžå Žèª¿æ»ããã®æŽå¯ã«ãããäŒæ¥ã¯ããçãçµã£ã广çãªããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãå±éã§ããããã«ãªãããªãœãŒã¹ãå¹ççã«å²ãåœãŠãããã¡ãã»ãŒãžãæå³ããããªãŒãã£ãšã³ã¹ã«é¿ãããã«ãªããŸãã
- 補åéçºãšæ¹åïŒåžå Žèª¿æ»ãéããŠåéããããã£ãŒãããã¯ã¯ã補åãšãµãŒãã¹ã®èšèšãæ©èœãããã³æ¹åãã¬ã€ãããé²åãã顧客ã®èŠæ±ãæºããããã«ããŸãã
åžå Žèª¿æ»ã®äžæ žãšãªãèŠçŽ
åžå Žèª¿æ»ã¯ãããã€ãã®äž»èŠãªèŠçŽ ã«å€§å¥ã§ãããããããåžå Žã®å æ¬çãªçè§£ã«è²¢ç®ããŠããŸãïŒ
1. åé¡ãšç®çã®å®çŸ©
åžå Žèª¿æ»ãããžã§ã¯ãã®åºç€ãšãªãã¹ãããã¯ãäŒæ¥ã解決ããããšããŠããåé¡ããŸãã¯éæããããšããŠããç®çãæç¢ºã«å®çŸ©ããããšã§ããæç¢ºãªçŠç¹ããªããã°ã調æ»ã¯çŠç¹ãåããªããªããç¡é¢ä¿ãªããŒã¿ãçããå¯èœæ§ããããŸããã°ããŒãã«ãªã€ãã·ã¢ããã®å Žåãããã«ã¯æ¬¡ã®ãããªè³ªåãå«ãŸããå ŽåããããŸãïŒ
- æ±åã¢ãžã¢ã§åœç€Ÿã®è£œåã«å¯ŸããéèŠã¯ãããŸããïŒ
- ãã€ããšãã©ãžã«ã®éã§ã¯ãé»åæ©åšã«å¯Ÿããæ¶è²»è ã®å¥œã¿ã«ã©ã®ãããªéèŠãªéãããããŸããïŒ
- ã€ã³ãã§æ°ããå»è¬åãçºå£²ããããã®èŠå¶äžã®ããŒãã«ã¯äœã§ããïŒ
- ã©ãã³ã¢ã¡ãªã«ã®ãŠãŒã¶ãŒåãã«ãeã³ããŒã¹ãã©ãããã©ãŒã ãæé©ã«èª¿æŽããã«ã¯ã©ãããã°ããã§ããïŒ
2. 調æ»èšç»ã®çå®
ç®çãèšå®ããããšã詳现ãªèšç»ã§èª¿æ»ã®å®æœæ¹æ³ãæŠèª¬ãããŸããããã«ã¯ãããŒã¿ãœãŒã¹ãèª¿æ»æ¹æ³ããµã³ããªã³ã°ææ³ãããã³å°ããããç¹å®ã®è³ªåã®ç¹å®ãå«ãŸããŸãã
3. æ å ±ã®åéïŒããŒã¿åéïŒ
ããã¯èª¿æ»ããã»ã¹ã®æ žå¿ã§ãããé¢é£ããŒã¿ã®åéãå«ãŸããŸããããŒã¿ã«ã¯ãäž»ã«2ã€ã®çš®é¡ããããŸãïŒ
a) äžæ¬¡èª¿æ»
äžæ¬¡èª¿æ»ã«ã¯ãç¹å®ã®èª¿æ»ç®çã®ããã«ããœãŒã¹ããçŽæ¥å ã®ããŒã¿ãåéããããšãå«ãŸããŸããå€ãã®å Žåãã³ã¹ããšæéãããããŸãããã«ã¹ã¿ãã€ãºãããæŽå¯ãåŸãããŸãã
- 調æ»ãšã¢ã³ã±ãŒãïŒãªã³ã©ã€ã³ãé»è©±ãéµéããŸãã¯å¯Ÿé¢ã§ãæ§é åããã質åãéããŠããŒã¿ãåéããŸããã°ããŒãã«ãªã³ã³ããã¹ãã§ã¯ãç¿»èš³ã®æ£ç¢ºããšè³ªåã®æåçé©åæ§ãèæ ®ããŠãã ãããããšãã°ãé£åã®å¥œã¿ã«é¢ãã調æ»ã§ã¯ãããŸããŸãªå°åã®é£äºå¶éãŸãã¯äžè¬çãªé£æãèæ ®ããå¿ èŠãããå ŽåããããŸãã
- ã€ã³ã¿ãã¥ãŒïŒå人ãŸãã¯ã°ã«ãŒããšã®è©³çްãªè©±ãåããéããŠã宿§çãªæŽå¯ãåŸãŸããæ¥æ¬ã®æœåšçãªB2Bã¯ã©ã€ã¢ã³ããšã®1察1ã®ã€ã³ã¿ãã¥ãŒã§ã¯ãç±³åœãšã¯ç°ãªãæææ±ºå®ããã»ã¹ãæããã«ãªãå¯èœæ§ããããŸãã
- ãã©ãŒã«ã¹ã°ã«ãŒãïŒã¿ãŒã²ããåžå Žããå°äººæ°ã®äººã ãéããŠãç¹å®ã®ãããã¯ã補åããŸãã¯ãµãŒãã¹ã«ã€ããŠè©±ãåããŸãããã€ãžã§ãªã¢ã®ãã©ãŒã«ã¹ã°ã«ãŒãã¯ãéåœã®ãã©ãŒã«ã¹ã°ã«ãŒããšæ¯èŒããŠãé«çŽåã®ç°ãªãèªèã匷調ããå¯èœæ§ããããŸãã
- 芳å¯ïŒå°å£²ç°å¢ããªã³ã©ã€ã³ãªã©ãèªç¶ãªç°å¢ã§æ¶è²»è ã®è¡åã芳å¯ããŸãããªãŒã¹ãã©ãªã¢ã®ã¹ãŒããŒããŒã±ãããšãšãžããã®é²å€©åžå Žã§ãæ¶è²»è ã補åã®å±ç€ºãšã©ã®ããã«ããåããããã芳å¯ãããšã貎éãªè¡åãã¿ãŒã³ãæããã«ãªãå¯èœæ§ããããŸãã
- å®éšïŒè£œåãã¹ããŸãã¯ããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã§ãã䜿çšããããå æé¢ä¿ã倿ããããã®ç®¡çããããã¹ããç°ãªãåœã®ãŠãŒã¶ãŒåãã«ç°ãªããŠã§ããµã€ãã¬ã€ã¢ãŠããA/Bãã¹ããããšãæã广çãªãã¶ã€ã³ãç¹å®ããã®ã«åœ¹ç«ã¡ãŸãã
b) äºæ¬¡èª¿æ»
äºæ¬¡èª¿æ»ã«ã¯ãä»ã®äººããã§ã«åéããããŒã¿ã®äœ¿çšãå«ãŸããŸããå€ãã®å Žåãäžæ¬¡èª¿æ»ãããã¢ã¯ã»ã¹ãããããè²»çšå¯Ÿå¹æãé«ãã貎éãªèæ¯æ å ±ãšåæã®æŽå¯ãæäŸã§ããŸãã
- æ¥çã¬ããŒãïŒåžå Žèª¿æ»äŒç€Ÿãæ¿åºæ©é¢ãããã³æ¥çå£äœããã®åºçç©ã«ã¯ãåžå ŽèŠæš¡ããã¬ã³ããããã³æé·äºæž¬ã«é¢ããåºç¯ãªããŒã¿ãå«ãŸããŠããããšããããããŸããStatistaãEuromonitor InternationalããŸãã¯æ¿åºã®è²¿ææ©é¢ãªã©ã®çµç¹ããã®ã¬ããŒãã¯ãã°ããŒãã«åæã«éåžžã«åœ¹ç«ã¡ãŸãã
- æ¿åºããŒã¿ïŒåœå¢èª¿æ»ããŒã¿ãçµæžçµ±èšãããã³ååœæ¿åºãå ¬éãã貿æããŒã¿ã¯ã人å£çµ±èšãçµæžãããã³æ¶è²»è ã®æ¯åºã«é¢ããæ å ±ãæäŸã§ããŸããããšãã°ãäžçéè¡ã®ããŒã¿ã¯ãã»ãŒãã¹ãŠã®åœã®çµæžææšãæäŸããŸãã
- åŠè¡éèªãšåºçç©ïŒåŠè¡èšäºã¯ãæ¶è²»è è¡åãçµæžãã¬ã³ããããã³æ¥çã®ãã€ããã¯ã¹ã«é¢ãã詳现ãªåæãšèª¿æ»çµæãæäŸã§ããŸãã
- ç«¶åä»ç€Ÿã®ãŠã§ããµã€ããšã¬ããŒãïŒç«¶åä»ç€Ÿã®å¹Žæ¬¡å ±åæžããã¬ã¹ãªãªãŒã¹ãããã³å ¬é声æãåæãããšãç«¶åä»ç€Ÿã®æŠç¥ãåžå Žã§ã®ããžã·ã§ãã³ã°ãããã³ããã©ãŒãã³ã¹ãæããã«ãªãå¯èœæ§ããããŸãã
- ãªã³ã©ã€ã³ããŒã¿ããŒã¹ãšã©ã€ãã©ãªïŒåŠè¡ãŸãã¯ããžãã¹ããŒã¿ããŒã¹ãéããŠãèšå€§ãªæ å ±ã®ãªããžããªã«ã¢ã¯ã»ã¹ããŸãã
4. ããŒã¿ã®åæãšè§£é
ããŒã¿ãåéãããããæå³ã®ããæŽå¯ãæœåºããããã«ãããŒã¿ãæŽçãåŠçãããã³åæããå¿ èŠããããŸããããã«ã¯ãçµ±èšåæã宿§çãªè§£éãããã³ãã¿ãŒã³ãšãã¬ã³ãã®ç¹å®ãå«ãŸããå ŽåããããŸãã
åæã®ããã®ããŒã«ãšãã¯ããã¯ïŒ
- çµ±èšãœãããŠã§ã¢ïŒSPSSãRãPythonã©ã€ãã©ãªïŒPandasãNumPyãSciPyïŒã¯ãå®éçãªããŒã¿åæãçžé¢é¢ä¿ã®ç¹å®ãããã³ååž°ã®å®è¡ã«äœ¿çšãããŸãã
- ããŒã¿å¯èŠåããŒã«ïŒTableauãPower BIããŸãã¯é«åºŠãªExcelæ©èœã§ããããã£ãŒããã°ã©ããªã©ã®çè§£ãããã圢åŒã§è€éãªããŒã¿ã衚瀺ããããŸããŸãªã°ããŒãã«åžå Žå šäœã®ãã¬ã³ããç°¡åã«ç¹å®ã§ããããã«ããŸãã
- 宿§åæããŒã«ïŒNVivoãªã©ã®ãœãããŠã§ã¢ã¯ãã€ã³ã¿ãã¥ãŒããã©ãŒã«ã¹ã°ã«ãŒãããã®ããã¹ãããŒã¿ã®åæãããŒããææ ã®ç¹å®ãæ¯æŽã§ããŸãã
- SWOTåæïŒç¹å®ã®åžå Žå ã§ã®ããžãã¹ã®åŒ·ã¿ã匱ã¿ãæ©äŒãããã³è åšãè©äŸ¡ããŸããã°ããŒãã«äŒæ¥ã®å ŽåãSWOTåæã¯ã¿ãŒã²ããåœããšã«è¡ãããå ŽåããããŸãã
- PESTLEåæïŒåžå Žã«åœ±é¿ãäžããæ¿æ²»çãçµæžçã瀟äŒçãæè¡çãæ³çãããã³ç°å¢çèŠå ã調ã¹ãŸãããã®ãã¬ãŒã ã¯ãŒã¯ã¯ãããŸããŸãªåœã®ãã¯ãç°å¢ã®ã³ã³ããã¹ããçè§£ããããã«äžå¯æ¬ ã§ããããšãã°ãã±ãã¢ã«åå ¥ããåçå¯èœãšãã«ã®ãŒäŒæ¥ã®PESTLEåæã¯ããã«ãŠã§ãŒã«åå ¥ããäŒæ¥ã®PESTLEåæãšã¯å€§ããç°ãªããŸãã
5. 調æ»çµæãšæšå¥šäºé ã®æç€º
æçµæ®µéã§ã¯ã調æ»çµæãäŒéããé¢ä¿è ã«å®çšçãªæšå¥šäºé ãæäŸããŸããçµæãæç¢ºãç°¡æœããã€èª¬åŸåã®ããæ¹æ³ã§æç€ºããããšã¯ãå€åãæšé²ããæŠç¥ã«æ å ±ãæäŸããããã«äžå¯æ¬ ã§ãã
調æ»ã¬ããŒãã®éèŠãªèŠçŽ ïŒ
- ãšã°ãŒã¯ãã£ããµããªãŒ
- ã¯ããã«ãšèæ¯
- 調æ»ã®ç®çãšæ¹æ³è«
- äž»ãªèª¿æ»çµæïŒããŒã¿ã§ãµããŒãïŒ
- åæãšè§£é
- çµè«
- æšå¥šäºé
- ä»é²ïŒèª¿æ»åšå ·ãçããŒã¿ã®èŠçŽãªã©ïŒ
ã°ããŒãã«ããžãã¹åãã®äž»èŠãªåžå Žèª¿æ»æ¹æ³è«
ã°ããŒãã«ãªèªè åãã«åžå Žèª¿æ»ã宿œããå Žåã倿§ãªæåçããã³éçšäžã®ã³ã³ããã¹ãå šäœã§ããŒã¿ã®æ£ç¢ºæ§ãšé¢é£æ§ã確ä¿ããããã«ãé©åãªæ¹æ³è«ãéžæããããšãæãéèŠã§ãã
1. åžå Žã»ã°ã¡ã³ããŒã·ã§ã³
åžå Žã»ã°ã¡ã³ããŒã·ã§ã³ã«ã¯ãåœå ããã³åœéã®äž¡æ¹ã§ãåºç¯ãªæ¶è²»è ãŸãã¯ããžãã¹åžå Žããå ±éã®ç¹æ§ã«åºã¥ããŠãæ¶è²»è ã®ãµãã°ã«ãŒãïŒã»ã°ã¡ã³ããšããŠç¥ãããŠããïŒã«åå²ããããšãå«ãŸããŸãã广çãªã»ã°ã¡ã³ããŒã·ã§ã³ã«ãããäŒæ¥ã¯è£œåããµãŒãã¹ãããã³ããŒã±ãã£ã³ã°æŽ»åãç¹å®ã®ã°ã«ãŒãã«åãããŠèª¿æŽã§ããŸãã
äžè¬çãªã»ã°ã¡ã³ããŒã·ã§ã³ã®åºæºïŒ
- å°çïŒå°åãåœãéœåžã®èŠæš¡ãæ°åã嬿ã販売ããäŒæ¥ã¯ãåœã«é¢ä¿ãªããããå¯ãæ°åã«çŠç¹ãåœãŠãŸãã
- 人å£çµ±èšïŒå¹Žéœ¢ãæ§å¥ãåå ¥ãæè²ãè·æ¥ãå®¶ææ§æãã€ã³ãã®åå ¥ã¬ãã«ã¯ãç±³åœãšæ¯èŒããŠãé«çŽåã®äŸ¡æ ŒæŠç¥ã«å€§ããªåœ±é¿ãäžããŸãã
- å¿ççµ±èšïŒã©ã€ãã¹ã¿ã€ã«ãåæ§ã䟡å€èŠ³ãæ åºŠãèå³ãã¹ã«ã³ãžããã¢ã®ç°å¢æèã®é«ãæ¶è²»è ã®ã䟡å€èгããçè§£ããããšã¯ãä»ã®å°åã®æ¶è²»è ãšã¯ç°ãªããŸãã
- è¡åïŒè³Œè²·ç¿æ £ã䜿çšçããã©ã³ããã€ã€ãªãã£ãæ±ããããã¡ãªãããéåœã§æ¶è²»è ã®è¡åãä¿é²ãããã€ã€ãªãã£ããã°ã©ã ã¯ãç°ãªãæ¶è²»è ã®ãã€ã€ãªãã£ãã©ã€ããŒãæã€åžå Žã§ã¯å¹æãäœãå¯èœæ§ããããŸãã
2. ç«¶ååæ
ããã«ã¯ãç«¶åä»ç€Ÿãç¹å®ããã³è©äŸ¡ããŠãç«¶åä»ç€Ÿã®æŠç¥ã匷ã¿ã匱ã¿ãããã³åžå Žã§ã®ããžã·ã§ãã³ã°ãçè§£ããããšãå«ãŸããŸããã°ããŒãã«äŒæ¥ã®å Žåãããã¯åã¿ãŒã²ããåžå Žã®å°å ã®ç«¶åä»ç€Ÿãšä»ã®åœéçãªãã¬ãŒã€ãŒã®äž¡æ¹ãåæããããšãæå³ããŸãã
ãã¯ããã¯ïŒ
- ãã³ãããŒãã³ã°ïŒããžãã¹ã®ããã©ãŒãã³ã¹ææšããæ¥çã®ãã¹ããã©ã¯ãã£ã¹ãŸãã¯ã°ããŒãã«ãªå€§æç«¶åä»ç€Ÿãšæ¯èŒããŸãã
- ããŒã¿ãŒã®ãã¡ã€ããã©ãŒã¹åæïŒæ°èŠåå ¥è ã®è åšãè²·ãæã®äº€æžåããµãã©ã€ã€ãŒã®äº€æžåã代æ¿è£œåã®è åšãããã³æ¢åã®ç«¶åä»ç€Ÿéã®ã©ã€ãã«é¢ä¿ãèæ ®ããŠãæ¥çã®ç«¶äºãšé åãåæããããã®ãã¬ãŒã ã¯ãŒã¯ãããã¯ãæ°ããåœéåžå Žãžã®åå ¥ã®å®è¡å¯èœæ§ãè©äŸ¡ããããã«äžå¯æ¬ ã§ãã
3. æ¶è²»è è¡ååæ
æ¶è²»è ãã©ã®ããã«æææ±ºå®ãè¡ãããäœã賌買ã®éžæã«åœ±é¿ãäžããããããã³è³Œè²·åŸã®è¡åãçè§£ããããšãéèŠã§ããããã¯ãæåãçµæžçºå±ãããã³ç€ŸäŒèŠç¯ã«ãã£ãŠå€§ããç°ãªããŸãã
ã°ããŒãã«ãªæ¶è²»è è¡åã«é¢ããèæ ®äºé ïŒ
- æåçèŠå ïŒäŸ¡å€èгã信念ãç¿æ £ãããã³äŒçµ±ãéèŠãªåœ¹å²ãæãããŸããããšãã°ãäžåœã®èŽçã®ç¿æ £ã¯ã西æŽè«žåœãšã¯ç°ãªã補åã®ããã±ãŒãžã³ã°ãšããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã«åœ±é¿ãäžããå¯èœæ§ããããŸãã
- 瀟äŒçèŠå ïŒåç §ã°ã«ãŒããå®¶æãããã³ç€ŸäŒçå°äœã¯ãè³Œè²·ã®æææ±ºå®ã«åœ±é¿ãäžããå¯èœæ§ããããŸããäžéšã®ã¢ãžã¢æåã§ã¯ãè¥¿æŽæåãããé·èã®æèŠãããéèŠèŠãããå ŽåããããŸãã
- å人çèŠå ïŒå¹Žéœ¢ãã©ã€ããµã€ã¯ã«æ®µéãè·æ¥ãçµæžç¶æ³ãã©ã€ãã¹ã¿ã€ã«ãããã³åæ§ããã©ãžã«ã®åŠçã¯ããã©ã³ã¹ã®éè·ãããšã°ãŒã¯ãã£ããšã¯ç°ãªã賌買ã®åªå é äœãæã£ãŠããã§ãããã
- å¿ççèŠå ïŒã¢ãããŒã·ã§ã³ãç¥èŠãåŠç¿ãããã³æ åºŠãæ¶è²»è ããã©ã³ãã®æç¶å¯èœæ§ãžã®åãçµã¿ãã©ã®ããã«èªèãããã¯ãæ¶è²»è ã®åœã®äŸ¡å€èгãšèªèã«åºã¥ããŠç°ãªãå ŽåããããŸãã
4. ãã¬ã³ãåæ
æè¡çã瀟äŒçãçµæžçããŸãã¯ç°å¢çãªãã®ã§ãããæ°ããªãã¬ã³ããç¹å®ããŠçè§£ããããšã§ãäŒæ¥ã¯æä»£ã®å ãè¡ããããã«å¿ããŠæŠç¥ãé©å¿ãããããšãã§ããŸããããã«ã¯ãããŸããŸãªå°åã§ã®ã€ãããŒã·ã§ã³ã®å°å ¥çãšæ¶è²»è å奜ã®å€åã远跡ããããšãå«ãŸããŸãã
5. ãŠãŒã¶ããªãã£ãã¹ã
ããžã¿ã«è£œåããã³ãµãŒãã¹ã®å ŽåããŠãŒã¶ããªãã£ãã¹ãã«ããããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãç°ãªãæåçã³ã³ããã¹ãããã³æè¡ã€ã³ãã©ã¹ãã©ã¯ãã£å šäœã§çŽæçãã€å¹ççã§ããããšãä¿èšŒãããŸããã€ã³ã¿ãŒãããé床ãšããã€ã¹ã®å¥œã¿ãç°ãªãåœã®ãŠãŒã¶ãŒã§ã¢ããªããã¹ãããããšãäžå¯æ¬ ã§ãã
ã°ããŒãã«åžå Žèª¿æ»ã®èª²é¡ãšèæ ®äºé
ã¡ãªããã¯æããã§ãããã°ããŒãã«èŠæš¡ã§åžå Žèª¿æ»ã宿œããã«ã¯ãåºæã®èª²é¡ããããŸãïŒ
- æåçãã¥ã¢ã³ã¹ïŒèª¿æ»ãŸãã¯ã€ã³ã¿ãã¥ãŒã®è³ªåãçŽæ¥ç¿»èš³ãããšã誀解ãçããå¯èœæ§ããããŸãã質åã®èšãåããšåçã®è§£éã«ã¯ãæåçãªæåæ§ãæãéèŠã§ããããšãã°ãåå ¥ãå人çãªç¿æ £ã«é¢ããçŽæ¥çãªè³ªåã¯ãäžéšã®æåã§ã¯ç¡äœæ³ãšèŠãªãããå ŽåããããŸãã
- èšèªã®å£ïŒç¿»èš³ããã£ãŠãã埮åŠãªèšèªã®éããšã€ãã£ãªã ã®äœ¿çšã¯ãããŒã¿ã®å質ã«åœ±é¿ãäžããå¯èœæ§ããããŸããå°å ã®ç ç©¶è ãŸãã¯ç¿»èš³è ãéãããšãå¿ èŠãªå Žåãå€ããããŸãã
- ããŒã¿ã®ã¢ã¯ã»ã¹å¯èœæ§ãšä¿¡é Œæ§ïŒäºæ¬¡ããŒã¿ã®å ¥æå¯èœæ§ãšæ£ç¢ºãã¯ãåœã«ãã£ãŠå€§ããç°ãªãå ŽåããããŸããäžéšã®æ¿åºãŸãã¯çµç¹ã¯ãä»ã®æ¿åºãŸãã¯çµç¹ã»ã©å æ¬çã«ããŒã¿ãåéãŸãã¯å ¬éããªãå ŽåããããŸãã
- ããžã¹ãã£ã¯ã¹ã®è€éãïŒç°ãªãã¿ã€ã ãŸãŒã³ã«ããã調æ»ã®èª¿æŽãå°å ã®èª¿æ»ããŒã ã®ç®¡çãããã³äžè²«ããããŒã¿åéãããã³ã«ã®ç¢ºä¿ã¯ãè€éã§è²»çšããããå¯èœæ§ããããŸãã
- çµæžçããã³æ¿æ²»çäžå®å®ïŒã¿ãŒã²ããåžå Žã§ã®äºæãã¬æ¯æ°åŸéãŸãã¯æ¿æ²»çå€åã¯ã調æ»çµæãããã«æä»£é ãã«ããå¯èœæ§ããããŸãã
- èŠå¶ã®éãïŒããŒã¿ãã©ã€ãã·ãŒæ³ïŒãšãŒãããã®GDPRãªã©ïŒããã³ãã®ä»ã®èŠå¶ã¯ãããŒã¿ã®åéããã³äœ¿ç𿹿³ã«åœ±é¿ãäžããå¯èœæ§ããããŸãã
- æè¡ã€ã³ãã©ã¹ãã©ã¯ãã£ïŒã€ã³ã¿ãŒãããæ®åçãã¢ãã€ã«ããã€ã¹ã®äœ¿çšãããã³ããžã¿ã«ãªãã©ã·ãŒã®éãã¯ããªã³ã©ã€ã³èª¿æ»æ¹æ³ã®å®çŸå¯èœæ§ãšæå¹æ§ã«åœ±é¿ãäžããå¯èœæ§ããããŸãã
广çãªã°ããŒãã«åžå Žèª¿æ»ã®ããã®ãã¹ããã©ã¯ãã£ã¹
ãããã®èª²é¡ãä¹ãè¶ããã°ããŒãã«åžå Žèª¿æ»ãæåãããããã«ã次ã®ãã¹ããã©ã¯ãã£ã¹ãæ€èšããŠãã ããïŒ
- å°å ã®å°éç¥èïŒå°å ã®åžå Žèª¿æ»äŒç€Ÿãšææºããããåã¿ãŒã²ããå°åã®æåçãã¥ã¢ã³ã¹ãèšèªãããã³åžå Žåºæã®ç¹æ§ãçè§£ããŠããå°å ã®ç ç©¶è ãéããŸãã
- ãã€ããããã¹ãïŒå€§èŠæš¡ãªèª¿æ»ãããžã§ã¯ããéå§ããåã«ãåã¿ãŒã²ããåžå Žã§ã¢ã³ã±ãŒããšæ¹æ³è«ã®ãã€ããããã¹ãã宿œããŠãåé¡ãç¹å®ããŠä¿®æ£ããŸãã
- ãã€ããªããã¢ãããŒãïŒå®æ§çããã³å®éçãªèª¿æ»æ¹æ³ãçµã¿åãããŠã倿§ãªåžå Žãããè±ãã§ããããã¥ã¢ã³ã¹ã®ããçè§£ãåŸãŸããããšãã°ããã©ãŒã«ã¹ã°ã«ãŒãã䜿çšããŠæ ¹æ¬çãªæ 床ãçè§£ãããã®åŸãå€§èŠæš¡ãªèª¿æ»ã§ãããã®æ 床ãå®éåããŸãã
- æåæåæ§ãã¬ãŒãã³ã°ïŒé¢ä¿ãããã¹ãŠã®ç ç©¶è ãšã€ã³ã¿ãã¥ã¢ãŒããæåèªèãšé©åãªã³ãã¥ãã±ãŒã·ã§ã³ãã¯ããã¯ã«é¢ãããã¬ãŒãã³ã°ãåããããã«ããŸãã
- ããŒã¿æ€èšŒïŒè€æ°ã®ãœãŒã¹ããã®ããŒã¿ãçžäºåç §ããŠãæ£ç¢ºæ§ãšä¿¡é Œæ§ã確ä¿ããŸãã
- é©å¿æ§ïŒåžå Žã®ç¶æ³ãå€åããããæ°ããæ å ±ãåºçŸãããããã«ã€ããŠãèª¿æ»æ¹æ³ãç®çãé©å¿ãããæºåãããŠãã ããã
- ãã¯ãããžãŒãè³¢ãæŽ»çšããïŒãªã³ã©ã€ã³èª¿æ»ãã©ãããã©ãŒã ãããŒã¿åæããŒã«ãããã³ã³ãã¥ãã±ãŒã·ã§ã³ãã¯ãããžãŒã掻çšããŸãããåžžã«ã¿ãŒã²ããåžå Žå ã§ã®ã¢ã¯ã»ã¹å¯èœæ§ãšãŠãŒã¶ããªãã£ãèæ ®ããŠãã ããã
- å«ççé æ ®ïŒç¹ã«åœéèŠå¶ã«æ²¿ã£ãŠãåå è ã®ãã©ã€ãã·ãŒãã€ã³ãã©ãŒã ãã³ã³ã»ã³ããããã³ããŒã¿ã»ãã¥ãªãã£ã確ä¿ããŠãå«ççãªèª¿æ»æ £è¡ãéµå®ããŸãã
ã°ããŒãã«åžå Žèª¿æ»ã®æªæ¥
åžå Žèª¿æ»ã®åéã¯ãæè¡ã®é²æ©ãšå€åããæ¶è²»è ã®è¡åã«ãã£ãŠåžžã«é²åããŠããŸããæ°ããªãã¬ã³ãã«ã¯ã次ã®ãã®ããããŸãïŒ
- ããã°ããŒã¿ãšåæïŒããŸããŸãªãœãŒã¹ïŒãœãŒã·ã£ã«ã¡ãã£ã¢ããªã³ã©ã€ã³ãã©ã³ã¶ã¯ã·ã§ã³ãIoTããã€ã¹ïŒããèšå€§ãªããŒã¿ã»ãããåéããŠåæããæ©èœã«ãããæ¶è²»è è¡åã«é¢ããåäŸã®ãªãæŽå¯ãåŸãããŸãã
- 人工ç¥èœïŒAIïŒã𿩿¢°åŠç¿ïŒMLïŒïŒAIãšMLã¯ãææ åæãäºæž¬ã¢ããªã³ã°ãããã³ããŒã¿åŠçã®èªååã«äœ¿çšããã調æ»ã®é床ãšç²ŸåºŠãåäžããŸãã
- ãœãŒã·ã£ã«ãªã¹ãã³ã°ïŒãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãç£èŠããŠãäžè¬ã®æèŠããã©ã³ãã®èªèãããã³ãªã¢ã«ã¿ã€ã ã§åºçŸãããã¬ã³ããçè§£ããŸãã
- ããŒãã£ã«ãªã¢ãªãã£ïŒVRïŒãšæ¡åŒµçŸå®ïŒARïŒïŒVRãšARã¯ãæ²¡å ¥å補åãã¹ããšã³ã³ã»ããæ€èšŒã«äœ¿çšã§ããå¶åŸ¡ãããç°å¢ã§ãªã¢ã«ãªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸããŸãã
çµè«
ã°ããŒãã«åãããããžãã¹ã®åéã§ã¯ãåžå Žèª¿æ»ã¯èŽ æ²¢åã§ã¯ãããŸãããããã¯å¿ èŠã§ããããã¯ãäŒæ¥ãåœéåžå Žã®è€éããä¹ãè¶ãã顧客ãç«¶åä»ç€Ÿãããã³é²åããç¶æ³ãçè§£ããã®ã«åœ¹ç«ã€çŸ éç€ãšããŠæ©èœããŸããå ç¢ãªåžå Žèª¿æ»æ¹æ³è«ãæ¡çšããæåçãªæåæ§ãåªå ããæè¡ã®é²æ©ã«åžžã«æ³šæãæãããšã§ãçµç¹ã¯æ°ããæ©äŒãéãããªã¹ã¯ã軜æžããäžçäžã®åžå Žã§åŒ·åã§æç¶å¯èœãªãã¬ãŒã³ã¹ãæ§ç¯ã§ããŸããã°ããŒãã«ãªèªè ãçè§£ããããšãžã®æè³ã¯ãå°æ¥ã®æåãžã®æè³ã§ãã