ã€ãããŒã·ã§ã³ã广çã«è¿œè·¡ããããã®å æ¬çã¬ã€ããã°ããŒãã«äŒæ¥ãæé·ãä¿é²ãç«¶äºåãç¶æããããã®äž»èŠææšãããŒã«ãæŠç¥ã解説ããŸãã
ã€ãããŒã·ã§ã³ã®è¿œè·¡ïŒé²æã枬å®ã»ç®¡çããããã®ã°ããŒãã«ã¬ã€ã
ã€ãããŒã·ã§ã³ã¯ãæåããããããçµç¹ã®çåœç·ã§ããããŸããŸãç«¶äºãæ¿åããã°ããŒãã«ãªç¶æ³ã®äžã§ãçµç¹ãé©å¿ããæé·ããç¹æ ããããšãå¯èœã«ããŸããããããåã«ã€ãããŒã·ã§ã³ã奚å±ããã ãã§ã¯äžååã§ãããã®åãçã«æŽ»çšããããã«ã¯ãã€ãããŒã·ã§ã³ãžã®åãçµã¿ã广çã«è¿œè·¡ããæž¬å®ããå¿ èŠããããŸãããã®ã¬ã€ãã§ã¯ãã°ããŒãã«äŒæ¥åãã®äž»èŠãªææšãããŒã«ãæŠç¥ãç¶²çŸ ããã€ãããŒã·ã§ã³ã远跡ããæ¹æ³ã«ã€ããŠã®å æ¬çãªæŠèŠãæäŸããŸãã
ãªãã€ãããŒã·ã§ã³ã®è¿œè·¡ãéèŠãªã®ãïŒ
ã€ãããŒã·ã§ã³ã远跡ããããšã¯ã以äžã®ãããªæ°å€ãã®ã¡ãªããããããããŸãïŒ
- æææ±ºå®ã®æ¹åïŒ äœãæ©èœããäœãæ©èœããŠããªããã«ã€ããŠã®ããŒã¿ã«åºã¥ããæŽå¯ã¯ããªãœãŒã¹é åãæŠç¥èª¿æŽã«é¢ããããæ å ±ã«åºã¥ããæææ±ºå®ãå¯èœã«ããŸãã
- 説æè²¬ä»»ã®åŒ·åïŒ ç¹å®ã®ç®æšã«å¯Ÿãã鲿ã远跡ããããšã§ã説æè²¬ä»»ã®æåãéžæãããããŒã ãæž¬å®å¯èœãªçµæãåºãããšã«éäžããããä¿ããŸãã
- å¹çæ§ã®åäžïŒ ã€ãããŒã·ã§ã³ããã»ã¹ã«ãããããã«ããã¯ãéå¹çæ§ãç¹å®ããããšã§ãçµç¹ã¯åãçµã¿ãåçåãããã®åœ±é¿ãæå€§åã§ããŸãã
- ããè¯ããªãœãŒã¹é åïŒ ããŸããŸãªã€ãããŒã·ã§ã³ã»ã€ãã·ã¢ããã®ROIãçè§£ããããšã§ããã广çãªãªãœãŒã¹é åãå¯èœã«ãªããæãææãªæ©äŒã«ãªãœãŒã¹ãåããããããã«ãªããŸãã
- ã³ã©ãã¬ãŒã·ã§ã³ã®åŒ·åïŒ ããŒã ãéšééã§ã€ãããŒã·ã§ã³ææšãå ±æããããšã¯ãã³ã©ãã¬ãŒã·ã§ã³ãšç¥èå ±æãä¿é²ãããã广çãªã€ãããŒã·ã§ã³ã®ææã«ã€ãªãããŸãã
- æè³ã®èªèŽïŒ å®éåå¯èœãªã€ãããŒã·ã§ã³ææšã¯ãçµç¹ã®ã€ãããŒã·ã§ã³ãžã®ã³ãããã¡ã³ãã®å ·äœçãªèšŒæ ãšãªããæè³å®¶ãããŒãããŒã«ãšã£ãŠããé åçã«ãªããŸãã
ã€ãããŒã·ã§ã³ã远跡ããããã®äž»èŠææš
远跡察象ãšããŠéžæããå ·äœçãªææšã¯ãçµç¹ã®ç®æšãç®çã«äŸåããŸããããããäžè¬çã§äŸ¡å€ã®ããææšã«ã¯ä»¥äžã®ãããªãã®ããããŸãïŒ
ã€ã³ãããææšïŒãªãœãŒã¹ãšåŽåã®æž¬å®
ãããã®ææšã¯ãã€ãããŒã·ã§ã³æŽ»åã«æãããããªãœãŒã¹ã«çŠç¹ãåœãŠãŸãïŒ
- ç ç©¶éçºïŒR&DïŒè²»ïŒ ç ç©¶éçºæŽ»åã«æããããç·é¡ãããã¯åºç€çãªææšã§ãããåç¬ã§èŠãã¹ãã§ã¯ãããŸããã
- ã€ãããŒã·ã§ã³å°ä»»åŸæ¥å¡æ°ïŒ R&Dã補åéçºãæ°èŠäºæ¥ãªã©ãã€ãããŒã·ã§ã³é¢é£æŽ»åã«çŽæ¥é¢äžããåŸæ¥å¡ã®æ°ã
- ã€ãããŒã·ã§ã³ãžã®æå ¥æéïŒ åŸæ¥å¡ãã€ãããŒã·ã§ã³æŽ»åã«è²»ããæéãæéãæ¥æ°ããŸãã¯å šæ¥åéã«å¯Ÿããå²åã§æž¬å®ãããŸãã
- åµåºãããã¢ã€ãã¢æ°ïŒ ãã¬ã€ã³ã¹ããŒãã³ã°ã»ãã·ã§ã³ãææ¡ç®±ãã€ãããŒã·ã§ã³ãã£ã¬ã³ãžãªã©ãããŸããŸãªã€ãããŒã·ã§ã³ãã£ãã«ãéããŠåµåºãããã¢ã€ãã¢ã®ç·æ°ã
- ã€ãããŒã·ã§ã³ç ä¿®ãžã®æè³é¡ïŒ åŸæ¥å¡ã®ã€ãããŒã·ã§ã³ã¹ãã«ãšèœåãé«ããããã«èšèšãããç ä¿®ããã°ã©ã ã«è²»ããããéé¡ã
ããã»ã¹ææšïŒå¹çæ§ãšæå¹æ§ã®æž¬å®
ãããã®ææšã¯ãã€ãããŒã·ã§ã³ããã»ã¹ã®å¹çæ§ãšæå¹æ§ãè©äŸ¡ããŸãïŒ
- ã¢ã€ãã¢å¯Ÿãããã¿ã€ãæ¯çïŒ åæã³ã³ã»ããããå®çšçãªãããã¿ã€ãã«é²ãã¢ã€ãã¢ã®å²åãæ¯çãé«ãã»ã©ãã€ãããŒã·ã§ã³ããã»ã¹ãå¹ççã§ããããšã瀺åããŸãã
- åžå Žæå ¥ãŸã§ã®æéïŒTime to MarketïŒïŒ æ°è£œåããµãŒãã¹ãåæã³ã³ã»ããããåžå Žæå ¥ãŸã§ã«èŠããæéãåžå Žæå ¥ãŸã§ã®æéãçãã»ã©ã倧ããªç«¶äºäžã®åªäœæ§ãããããå¯èœæ§ããããŸãã
- ãããžã§ã¯ãå®äºçïŒ äºç®å ãã€ã¹ã±ãžã¥ãŒã«éãã«æåè£ã«å®äºããã€ãããŒã·ã§ã³ãããžã§ã¯ãã®å²åã
- ç¹èš±åºé¡ã»ååŸæ°ïŒ åºé¡ãŸãã¯ååŸãããç¹èš±ã®æ°ã§ãçµç¹ã®ç¥ç財ç£ãä¿è·ããèœåã瀺ããŸããç¹èš±ã®æ°ãå¿ ããã質ã忥çæåã瀺ããšã¯éããªãããšã«æ³šæãå¿ èŠã§ãã
- ã€ãããŒã·ã§ã³ãžã®åŸæ¥å¡ãšã³ã²ãŒãžã¡ã³ãïŒ èª¿æ»ãã€ãããŒã·ã§ã³ã»ã€ãã·ã¢ãããžã®åå çãéããŠæž¬å®ããããã®ææšã¯åŸæ¥å¡ã®ã€ãããŒã·ã§ã³ãžã®æ¯æãšç±æã®ã¬ãã«ãåæ ããŸãã
ã¢ãŠããããææšïŒåœ±é¿ãšäŸ¡å€ã®æž¬å®
ãããã®ææšã¯ãã€ãããŒã·ã§ã³æŽ»åã®å ·äœçãªææã枬å®ããŸãïŒ
- æ°è£œåã»ãµãŒãã¹ããã®åçïŒ ç¹å®ã®æéå ïŒäŸïŒéå»3幎éïŒã«çºå£²ããã補åããµãŒãã¹ããçã¿åºãããç·åçã®å²åãããã¯ã€ãããŒã·ã§ã³ã®æåã瀺ãéèŠãªææšã§ãã
- åžå Žã·ã§ã¢ã®ç²åŸïŒ æ°è£œåããµãŒãã¹ã«èµ·å ããåžå Žã·ã§ã¢ã®å¢å ã
- 顧客æºè¶³åºŠïŒ æ°è£œåããµãŒãã¹ã«é¢é£ãã顧客æºè¶³åºŠã¹ã³ã¢ã§ã顧客ãèªèãã䟡å€ãšå質ã瀺ããŸãã
- ã³ã¹ãåæžïŒ é©æ°çãªããã»ã¹ãæè¡ã«ãã£ãŠéæãããã³ã¹ãåæžãäŸãã°ãæ°ããèªååã·ã¹ãã ãå°å ¥ãã補é äŒç€Ÿã¯ãäººä»¶è²»ãææè²»ã®ã³ã¹ãåæžã远跡ãããããããŸããã
- ã€ãããŒã·ã§ã³æè³åççïŒROIIïŒïŒ ã€ãããŒã·ã§ã³æè³ããçã¿åºãããééçãªã¿ãŒã³ã§ãããŒã»ã³ããŒãžãŸãã¯æ¯çã§è¡šãããŸãããã®ææšã¯ãã€ãããŒã·ã§ã³æŽ»åã®å šäœçãªROIã®å æ¬çãªèŠç¹ãæäŸããŸãã
- æ°èŠé¡§å®¢ç²åŸæ°ïŒ æ°è£œåã®æäŸãéããŠã©ãã ãã®æ°èŠé¡§å®¢ãç²åŸãããã远跡ããŸãã
ã€ãããŒã·ã§ã³è¿œè·¡ã®ããã®ããŒã«ãšãã¯ãããžãŒ
ããã€ãã®ããŒã«ããã¯ãããžãŒããçµç¹ã®å¹æçãªã€ãããŒã·ã§ã³è¿œè·¡ãæ¯æŽããŸãïŒ
- ã€ãããŒã·ã§ã³ç®¡çãœãããŠã§ã¢ïŒ ã¢ã€ãã¢åµåºãããããžã§ã¯ã管çãã¬ããŒãã£ã³ã°ãŸã§ãã€ãããŒã·ã§ã³ããã»ã¹å šäœãåçåãããã©ãããã©ãŒã ã§ããäŸãšããŠãBrightideaãPlanview Innovation ManagementãQmarketsãªã©ãæããããŸãã
- ãããžã§ã¯ã管çãœãããŠã§ã¢ïŒ AsanaãTrelloãJiraãªã©ã®ããŒã«ã¯ãã€ãããŒã·ã§ã³ãããžã§ã¯ãã®é²æè¿œè·¡ãã¿ã¹ã¯ç®¡çã广çãªã³ã©ãã¬ãŒã·ã§ã³ã«äœ¿çšã§ããŸãã
- ããžãã¹ã€ã³ããªãžã§ã³ã¹ïŒBIïŒããã·ã¥ããŒãïŒ TableauãPower BIãQlik Senseãªã©ã®BIããŒã«ã¯ãã€ãããŒã·ã§ã³ææšãå¯èŠåããç®æšã«å¯Ÿãã鲿ã远跡ããããã«äœ¿çšã§ããŸãããããã®ããŒã«ã¯ãç°ãªããœãŒã¹ããã®ããŒã¿ãäžã€ã®å æ¬çãªãã¥ãŒã«éçŽããã®ã«åªããŠããŸãã
- 顧客é¢ä¿ç®¡çïŒCRMïŒã·ã¹ãã ïŒ SalesforceãHubSpotãªã©ã®CRMã·ã¹ãã ã¯ã顧客ããã®ãã£ãŒãããã¯ã远跡ããã€ãããŒã·ã§ã³ã®æ©äŒãç¹å®ããããã«äœ¿çšã§ããŸãã
- ããŒã¿åæãã©ãããã©ãŒã ïŒ Google AnalyticsãAdobe Analyticsãªã©ã®ãã©ãããã©ãŒã ã¯ããŠã§ããµã€ãã®ãã©ãã£ãã¯ããŠãŒã¶ãŒè¡åããã®ä»ã€ãããŒã·ã§ã³æŽ»åã«é¢é£ããããŒã¿ã远跡ããããã«äœ¿çšã§ããŸãã
广çãªã€ãããŒã·ã§ã³è¿œè·¡ã®ããã®æŠç¥
广çãªã€ãããŒã·ã§ã³è¿œè·¡ã宿œããã«ã¯ãæŠç¥çãªã¢ãããŒããå¿ èŠã§ããèæ ®ãã¹ãäž»èŠãªæŠç¥ãããã€ã玹ä»ããŸãïŒ
1. æç¢ºãªã€ãããŒã·ã§ã³ç®æšãå®çŸ©ãã
ã€ãããŒã·ã§ã³ã®è¿œè·¡ãå§ããåã«ãæç¢ºã§ïŒClearïŒã枬å®å¯èœã§ïŒMeasurableïŒãéæå¯èœã§ïŒAchievableïŒãé¢é£æ§ãããïŒRelevantïŒãæéãå®ããããïŒTime-boundïŒSMARTãªç®æšãå®çŸ©ããããšãéèŠã§ããã€ãããŒã·ã§ã³ãéããŠäœãéæããããšããŠããŸããïŒåçã®å¢å ã顧客æºè¶³åºŠã®åäžããŸãã¯ã³ã¹ãåæžãç®æããŠããŸããïŒ äŸïŒãæ¬¡å¹ŽåºŠã«æ°è£œåã»ãµãŒãã¹ããã®åçã15%å¢å ããããã æç¢ºãªç®æšããªããã°ã远跡ãã¹ãé©åãªææšãç¹å®ãã鲿ã广çã«æž¬å®ããããšã¯å°é£ã«ãªããŸãã
2. é©åãªææšãéžæãã
ã€ãããŒã·ã§ã³ç®æšã«æ²¿ã£ãŠããã鲿ã«é¢ããææçŸ©ãªæŽå¯ãæäŸããææšãéžæããŠãã ãããææšã远跡ãããããšæ å ±éå€ã«ã€ãªããå¯èœæ§ããããããé¿ããŠãã ãããçµç¹ã®ç¹å®ã®ããŒãºãšç®çã«æãé¢é£æ§ã®é«ãææšã«çŠç¹ãåœãŠãŸããããäŸãã°ã補è¬äŒç€Ÿã¯ç¹èš±åºé¡æ°ãæ°è¬ã®åžå Žæå ¥ãŸã§ã®æéãåªå ãããããããŸãããããœãããŠã§ã¢äŒç€Ÿã¯ãªãªãŒã¹ãããæ°æ©èœã®æ°ã顧客æºè¶³åºŠã¹ã³ã¢ã«çŠç¹ãåœãŠããããããŸããã
3. ããŒã¹ã©ã€ã³ãèšå®ãã
ã€ãããŒã·ã§ã³ã®è¿œè·¡ãéå§ããåã«ãåææšã®ããŒã¹ã©ã€ã³ãèšå®ããŠãã ãããããã«ãããçµæçãªé²æã枬å®ããããã®åºæºç¹ãæäŸãããŸããäŸãã°ãæ°ããã€ãããŒã·ã§ã³ã»ã€ãã·ã¢ãããç«ã¡äžããåã«ãæ°è£œåããã®çŸåšã®åçã远跡ããŸãã
4. ããŒã¿ãäžè²«ããŠåéãã
ã€ãããŒã·ã§ã³ææšã«é¢ããããŒã¿ãåéããããã®äžè²«ããããã»ã¹ã確ç«ããŠãã ãããããã«ãããããŒã¿ã®æ£ç¢ºæ§ãšä¿¡é Œæ§ã確ä¿ãããŸããå¯èœãªéãèªååãããããŒã¿åéããŒã«ã䜿çšããŠãæäœæ¥ãæžããããšã©ãŒãæå°éã«æããŸããããçµç¹å šäœã§ããŒã¿ã®å質ãšäžè²«æ§ã確ä¿ããããã«ãããŒã¿ã¬ããã³ã¹ããªã·ãŒã®å°å ¥ãæ€èšããŠãã ããã
5. ããŒã¿ãåæã»è§£éãã
åã«ããŒã¿ãåéããã ãã§ãªãããããåæã»è§£éããŠããã¬ã³ãããã¿ãŒã³ãæŽå¯ãç¹å®ããŠãã ãããããŒã¿ã¯ããªãã®ã€ãããŒã·ã§ã³æŽ»åã«ã€ããŠäœãç©èªã£ãŠããŸããïŒç®æšã«åãã£ãŠé²æããŠããŸããïŒæåã®äž»ãªèŠå ã¯äœã§ããïŒæ¹åãå¿ èŠãªåéã¯ã©ãã§ããïŒããŒã¿å¯èŠåæè¡ã䜿çšããŠã調æ»çµæãã¹ããŒã¯ãã«ããŒã«å¹æçã«äŒããŸããããäž»èŠãªãã¬ã³ããšæŽå¯ã匷調ããããŒã¿ãæç¢ºãã€ç°¡æœã«æç€ºããŠãã ããã äŸãã°ãåµåºãããã¢ã€ãã¢ã®æ°ãæžå°ããŠããå Žåããã®æžå°ã®çç±ã調æ»ãããããããŸãããåŸæ¥å¡ã®ãšã³ã²ãŒãžã¡ã³ããäœäžããŠããŸããïŒã€ãããŒã·ã§ã³ãã£ãã«ã广çã«æ©èœããŠããŸãããïŒåé¡ã®æ ¹æ¬åå ãç¹å®ããããšã§ãæ¯æ£æªçœ®ãè¬ããã¢ã€ãã¢ã®æµããæ¹åããããšãã§ããŸãã
6. 調æ»çµæãå ±æãã
ã€ãããŒã·ã§ã³è¿œè·¡ã®çµæãçµç¹å šäœã®ã¹ããŒã¯ãã«ããŒãšå ±æããŠãã ãããããã«ãããéææ§ã説æè²¬ä»»ãã³ã©ãã¬ãŒã·ã§ã³ãä¿é²ãããŸãã宿çãªã¬ããŒãããã¬ãŒã³ããŒã·ã§ã³ãããã·ã¥ããŒããéããŠèª¿æ»çµæãäŒããŸããããã¬ããŒãã察象è ã®ç¹å®ã®ããŒãºã«åãããŠèª¿æŽãããŠããããšã確èªããŠãã ãããäŸãã°ãäžçŽç®¡çè·ã¯ROIIãæ°è£œåããã®åçãªã©ã®é«ã¬ãã«ã®ææšã«é¢å¿ããããããããŸãããããããžã§ã¯ãããŒã ã¯åžå Žæå ¥ãŸã§ã®æéããããžã§ã¯ãå®äºçãªã©ã®è©³çŽ°ãªææšã«ããé¢å¿ããããããããŸããã
7. é©å¿ããæ¹åãã
ã€ãããŒã·ã§ã³è¿œè·¡ããŒã¿ã䜿çšããŠãã€ãããŒã·ã§ã³ããã»ã¹ãç¶ç¶çã«é©å¿ãããæ¹åããŠãã ãããã©ã®ãããªæèšãåŸãŸãããïŒæ¬¡åã¯äœãéãããã«ã§ããŸããïŒç¶ç¶çãªæ¹åã®ãã€ã³ãã»ãããåãå ¥ããããšã§ãã€ãããŒã·ã§ã³æŽ»åãåžžã«é²åãããã广çã«ãªãããšãä¿èšŒã§ããŸããããã¯ãŸããéžæããææšã«æè»ã§ããããšãæå³ããŸããçµç¹ãé²åããã€ãããŒã·ã§ã³ç®æšãå€åããã«ã€ããŠãããã«å¿ããŠææšã調æŽããå¿ èŠããããããããŸãããææšãäŸç¶ãšããŠé¢é£æ§ãããã䟡å€ããæŽå¯ãæäŸããŠããããšã確èªããããã«ã宿çã«èŠçŽããŠãã ããã
8. ã€ãããŒã·ã§ã³ã®æåãéžæãã
广çãªã€ãããŒã·ã§ã³è¿œè·¡ã«ã¯ãå®éšãåŠç¿ãã³ã©ãã¬ãŒã·ã§ã³ãéãããæ¯æŽçãªçµç¹æåãå¿ èŠã§ããåŸæ¥å¡ã«ãªã¹ã¯ãåããçŸç¶ã«ææŠããèªç±ã«ã¢ã€ãã¢ãå ±æãããã奚å±ããŠãã ãããåŸæ¥å¡ãå®éšãã倱æããåŠã¶ããã®å®å šãªç©ºéãäœããŸããããæåãããã®ã倱æãããã®ãå«ããã€ãããŒã·ã§ã³ã®åãçµã¿ãèªèããå ±å¥šãäžããŠãã ãããæåãç¥ãã倱æããåŠã³ãŸããããã€ãããŒã·ã§ã³ã®æåãéžæããããšã§ãã€ãããŒã·ã§ã³ãçãã«ãªãç°å¢ãäœãåºãããšãã§ããŸããã€ãããŒã·ã§ã³æŽ»åã«è²¢ç®ããåŸæ¥å¡ãèªèããå ±å¥šããããã®ç€Ÿå ã€ãããŒã·ã§ã³è¡šåœ°å¶åºŠã®å°å ¥ãæ€èšããŠãã ããã
ã€ãããŒã·ã§ã³è¿œè·¡ã®å®è·µã«ãããã°ããŒãã«ãªäºäŸ
äžçäžã®äŒæ¥ãã€ãããŒã·ã§ã³è¿œè·¡ã掻çšããŠæé·ãä¿é²ããç«¶äºåãç¶æããŠããäºäŸãããã€ã玹ä»ããŸãïŒ
- ãŠããªãŒãïŒã°ããŒãã«ïŒïŒ ãŠããªãŒãã¯ã宿§çããã³å®éçææšãçµã¿åãããŠãããŸããŸãªäºæ¥éšéã«ãããã€ãããŒã·ã§ã³ã远跡ããŠããŸãããµã¹ãããã«ã»ãªãã³ã°ã»ãã©ã³ãããã®åçãäž»èŠã«ããŽãªãŒã§ã®åžå Žã·ã§ã¢ç²åŸããµã¹ããããªãã£ã»ã€ãã·ã¢ãããžã®åŸæ¥å¡ãšã³ã²ãŒãžã¡ã³ããªã©ã®ææšã«çŠç¹ãåœãŠãŠããŸãã
- ã¿ã¿ã»ã°ã«ãŒãïŒã€ã³ãïŒïŒ ã¿ã¿ã»ã°ã«ãŒãã¯ãç¹èš±åºé¡æ°ãæ°è£œåçºå£²æ°ãæ°èŠäºæ¥ããçã¿åºãããåçãªã©ã®ææšãå«ããå€é¢çãªã¢ãããŒãã§ã€ãããŒã·ã§ã³ã远跡ããŠããŸãããŸããã€ãããŒã·ã§ã³ãéãã瀟äŒç圱é¿ã®è¿œè·¡ã«ãéç¹ã眮ããŠããŸãã
- ãµã ã¹ã³ïŒéåœïŒïŒ ãµã ã¹ã³ã¯ç ç©¶éçºã«å€é¡ã®æè³ãè¡ããç¹èš±åºé¡æ°ãéçºãããæ°æè¡ã®æ°ãæ°è£œåã®åžå Žæå ¥ãŸã§ã®æéãªã©ã®ã€ãããŒã·ã§ã³ææšã远跡ããŠããŸããæè¡é©æ°ãšè£œåéçºã«éç¹ã眮ããŠããŸãã
- ãããã«ãã£ã¹ã¯ïŒãã³ããŒã¯ïŒïŒ ãã®è£œè¬äŒç€Ÿã¯ãå»è¬åéçºãã€ãã©ã€ã³ã®é²æãç¶¿å¯ã«è¿œè·¡ããéæããããã€ã«ã¹ããŒã³ãèšåºè©Šéšã®çµæãèŠå¶åœå±ã®æ¿èªãç£èŠããŠããŸãããŸããå瀟ã®ã€ãããŒã·ã§ã³ãæ£è ã®è»¢åž°ãå»çè²»ã«äžãã圱é¿ã®æž¬å®ã«ãçŠç¹ãåœãŠãŠããŸãã
- ããšã¿ïŒæ¥æ¬ïŒïŒ ããšã¿ã¯ç¶ç¶çæ¹åã®å²åŠïŒã«ã€ãŒã³ïŒã§æåã§ããããã»ã¹ã®å¹çæ§ã補åã®å質ãã³ã¹ãåæžã«é¢é£ããææšãéããŠã€ãããŒã·ã§ã³ã远跡ããŠããŸããããããã¬ãã«ã®åŸæ¥å¡ãæ¹åç¹ãç¹å®ãã宿œããæš©éãäžããããŠããŸãã
ã€ãããŒã·ã§ã³è¿œè·¡ã«ããã課é¡
ã€ãããŒã·ã§ã³ã®è¿œè·¡ã¯äžå¯æ¬ ã§ãããããã€ãã®èª²é¡ã䌎ããŸãïŒ
- ã€ãããŒã·ã§ã³ã®å®çŸ©ïŒ ã€ãããŒã·ã§ã³ã¯äž»èгçãªæŠå¿µã§ãããããäžè²«ããŠå®çŸ©ã枬å®ããããšãå°é£ãªå ŽåããããŸãã
- ææã®ã€ãããŒã·ã§ã³ãžã®åž°å±ïŒ åçãåžå Žã·ã§ã¢ãªã©ã®ç¹å®ã®ææã«å¯Ÿããã€ãããŒã·ã§ã³ã®åœ±é¿ãåãåããããšã¯å°é£ãªå ŽåããããŸããããŒã±ãã£ã³ã°ãå¶æ¥æŽ»åãªã©ãä»ã®èŠå ããããã®ææã«è²¢ç®ããå¯èœæ§ããããŸãã
- ããŒã¿ã®å¯çšæ§ãšåè³ªïŒ ã€ãããŒã·ã§ã³ææšã«é¢ããæ£ç¢ºã§ä¿¡é Œæ§ã®é«ãããŒã¿ãåéããããšã¯ãç¹ã«å€§èŠæš¡ã§è€éãªçµç¹ã§ã¯å°é£ãªå ŽåããããŸãã
- 枬å®ãžã®æµæïŒ äžéšã®åŸæ¥å¡ã¯ãåµé æ§ãé»å®³ãããããã€ã¯ããããžã¡ã³ãã«ã€ãªãã£ããããããšãæããŠãã€ãããŒã·ã§ã³ã远跡ãããšããèãã«æµæãããããããŸããã
- çæå¯Ÿé·æã®çŠç¹ïŒ å€ãã®ã€ãããŒã·ã§ã³æŽ»åã¯é·æçãªèŠç¹ãå¿ èŠãšããŸãããäžéšã®ææšã¯çæçãªçµæã«çŠç¹ãåœãŠãŠããŸããçæçãªç®æšãšé·æçãªç®æšã®ãã©ã³ã¹ãåãããšã¯å°é£ãªå ŽåããããŸãã
課é¡ã®å æ
ãããã®èª²é¡ãå æããããã«ãçµç¹ã¯ä»¥äžã®ããšãè¡ãã¹ãã§ãïŒ
- ã€ãããŒã·ã§ã³ã®æç¢ºãªå®çŸ©ãçå®ããïŒ çµç¹ã®æèã«ãããã€ãããŒã·ã§ã³ã®æå³ãå®çŸ©ãããã®å®çŸ©ããã¹ãŠã®ã¹ããŒã¯ãã«ããŒã«æç¢ºã«äŒããŸãã
- 宿§çããã³å®éçææšãçµã¿åãããïŒ å®éçææšãã顧客ããã®ãã£ãŒãããã¯ãåŸæ¥å¡ã®æèŠãªã©ã®å®æ§çãªæŽå¯ã§è£å®ããŸãã
- ããŒã¿åéã»åæããŒã«ã«æè³ããïŒ ããŒã¿ã®æ£ç¢ºæ§ãšä¿¡é Œæ§ã確ä¿ããããã«ãå ç¢ãªããŒã¿åéã»åæããŒã«ãå°å ¥ããŸãã
- ã€ãããŒã·ã§ã³è¿œè·¡ã®ã¡ãªãããäŒããïŒ ã€ãããŒã·ã§ã³ã®è¿œè·¡ããåŸæ¥å¡ã®ããã©ãŒãã³ã¹åäžãçµç¹ã®æåãžã®è²¢ç®ã«ã©ã®ããã«åœ¹ç«ã€ãã説æããŸãã
- é·æçãªç®æšã«çŠç¹ãåœãŠãïŒ äžéšã®ã€ãããŒã·ã§ã³æŽ»åãå®ãçµã¶ãŸã§ã«æ°å¹Žãããå Žåãããããšãèªèããçæçãªææšãšé·æçãªç®æšã®ãã©ã³ã¹ãåããŸãã
çµè«
ã€ãããŒã·ã§ã³ã®è¿œè·¡ã¯ãæé·ãä¿é²ããç«¶äºåãç¶æããæŠç¥çç®æšãéæãããçµç¹ã«ãšã£ãŠäžå¯æ¬ ã§ããæç¢ºãªç®æšãå®çŸ©ããé©åãªææšãéžæãã广çãªè¿œè·¡ããã»ã¹ãå°å ¥ããããšã§ãçµç¹ã¯ã€ãããŒã·ã§ã³æŽ»åã«é¢ãã貎éãªæŽå¯ãåŸãŠããã倧ããªæåã«ã€ãªããããŒã¿ã«åºã¥ããæææ±ºå®ãè¡ãããšãã§ããŸããã€ãããŒã·ã§ã³ãšã¯åã«æ°ããã¢ã€ãã¢ãçã¿åºãããšã ãã§ã¯ãªãããããã®ã¢ã€ãã¢ãå®è¡ããå ·äœçãªäŸ¡å€ãåµé ããããšã§ããããšãå¿ããªãã§ãã ãããã€ãããŒã·ã§ã³ã广çã«è¿œè·¡ããããšã§ãçµç¹ã¯ã€ãããŒã·ã§ã³ãžã®æè³åççãæå€§åãããã®æœåšèœåãæå€§éã«åŒãåºãããšãã§ããŸãã