çç£æ§åäžãã³ã¹ãåæžãROIæå€§åãç®æãã°ããŒãã«äŒæ¥åãããŒã«æé©åã¬ã€ããæŠç¥ãææ³ããã¹ããã©ã¯ãã£ã¹ã解説ã
ããŒã«ã®æé©åïŒã°ããŒãã«ç°å¢ã«ãããå¹çæ§ãšROIã®æå€§å
仿¥ã®ç«¶äºã®æ¿ããã°ããŒãã«åžå Žã«ãããŠãäŒæ¥ã¯åžžã«å¹çæ§ã®åäžãã³ã¹ãåæžãæè³åççïŒROIïŒã®æå€§åãæš¡çŽ¢ããŠããŸãããããã®ç®æšãéæããããã®éèŠãªåŽé¢ã¯ãããŒã«ã®æé©å â äºæ¥éå¶ãæšé²ããããŒã«ïŒãœãããŠã§ã¢ãããŒããŠã§ã¢ãããã»ã¹ïŒã®æŠç¥çãªéžå®ãå°å ¥ãç¶ç¶çãªç®¡çã«ãããŸãããã®ã¬ã€ãã§ã¯ãã°ããŒãã«èŠæš¡ã§äºæ¥ãå±éããçµç¹åãã«ãããŒã«ã®æé©åã«é¢ããæŠç¥ãæ¹æ³è«ããã¹ããã©ã¯ãã£ã¹ãå æ¬çã«è§£èª¬ããŸãã
ããŒã«ã®æé©åãšã¯ïŒ
ããŒã«ã®æé©åãšã¯ãçµç¹ãäºæ¥ç®æšãéæããããã«äœ¿çšããããŒã«ãè©äŸ¡ãéžå®ãå°å ¥ãèšå®ãçµ±åãä¿å®ããäœç³»çãªããã»ã¹ã§ããåã«ææ°ã®ãœãããŠã§ã¢ãããŒããŠã§ã¢ãè³Œå ¥ããã ãã§ãªããåæèšç»ããæçµçãªå»æ£ã«è³ããŸã§ãããŒã«ã®ã©ã€ããµã€ã¯ã«å šäœãèæ ®ããå æ¬çãªã¢ãããŒããæ±ããããŸãã
广çãªããŒã«ã®æé©åã«ã¯ã以äžã®é ç®ã«å¯Ÿããæ·±ãçè§£ãå¿ èŠã§ãïŒ
- ããžãã¹ããŒãºïŒã©ã®ãããªåé¡ã解決ããããšããŠããã®ãïŒã©ã®ãããªç®æšãéæããããšããŠããã®ãïŒ
- ãŠãŒã¶ãŒèŠä»¶ïŒåŸæ¥å¡ãçç£çã§ããããã«äœãå¿ èŠãïŒåœŒãã®èª²é¡ã¯äœãïŒ
- å©çšå¯èœãªããŒã«ïŒåžå Žã«ã¯ã©ã®ãããªéžæè¢ããããïŒããããã®é·æãšçæã¯äœãïŒ
- çµ±åèœåïŒããŒã«ã¯æ¢åã®ã·ã¹ãã ãšã©ã®çšåºŠããŸãçµ±åã§ãããïŒ
- ã³ã¹ãïŒã©ã€ã»ã³ã¹ãä¿å®ããã¬ãŒãã³ã°ãå«ãç·ææã³ã¹ãïŒTCOïŒã¯ããããïŒ
- ã»ãã¥ãªãã£ïŒããŒã«ã¯ã©ã®çšåºŠå®å šãïŒé¢é£èŠå¶ïŒäŸïŒGDPRãCCPAïŒã«æºæ ããŠãããïŒ
ãªãããŒã«ã®æé©åã¯éèŠãªã®ãïŒ
ããŒã«ã®æé©åã¯ãã°ããŒãã«ç°å¢ã§äºæ¥ãè¡ãäŒæ¥ã«å€ãã®ã¡ãªããããããããŸãïŒ
- çç£æ§ã®åäžïŒåçåãããã¯ãŒã¯ãããŒãèªååãããã¿ã¹ã¯ãæ¹åãããã³ã©ãã¬ãŒã·ã§ã³ã¯ãå€§å¹ ãªçç£æ§åäžã«ã€ãªãããŸããäŸãã°ãå ç¢ãªãããžã§ã¯ã管çããŒã«ãå°å ¥ããããšã§ãã°ããŒãã«ããŒã ã¯ãã广çã«æ¥åã調æŽããé å»¶ãæžããããããžã§ã¯ãã®çŽæãæ¹åã§ããŸãã
- ã³ã¹ãåæžïŒåé·ãªããŒã«ãæé€ããããè¯ãã©ã€ã»ã³ã¹å¥çŽã亀æžãããªãœãŒã¹é åãæé©åããããšã§ãå€§å¹ ãªã³ã¹ãåæžãå®çŸã§ããŸããäŸãã°ãããã°ããŒãã«è£œé äŒæ¥ã¯ãè€æ°ã®ERPã·ã¹ãã ãåäžã®çµ±åãã©ãããã©ãŒã ã«çµ±åããä¿å®ã³ã¹ããåæžããããŒã¿ã®å¯èŠæ§ãåäžããããããããŸããã
- ROIã®åäžïŒããŒã«ã®å¹çæ§ãšæå¹æ§ãæå€§åããããšã§ãäŒæ¥ã¯æè³ã«å¯Ÿããããé«ããªã¿ãŒã³ãçã¿åºãããšãã§ããŸããå®çšçãªæŽå¯ãæäŸããããŒã¿åæãã©ãããã©ãŒã ã«æè³ããããšã§ãã°ããŒãã«ãªå°å£²æ¥è ã¯äŸ¡æ ŒæŠç¥ãæé©åãã売äžãšåçæ§ãåäžãããããšãã§ããŸãã
- ã³ã©ãã¬ãŒã·ã§ã³ã®åŒ·åïŒã³ã©ãã¬ãŒã·ã§ã³ããŒã«ã¯ãå°ççãªå¢çãè¶ããã³ãã¥ãã±ãŒã·ã§ã³ãç¥èå ±æãããŒã ã¯ãŒã¯ãä¿é²ããŸããã¯ã©ãŠãããŒã¹ã®ææžç®¡çã·ã¹ãã ãå©çšããããšã§ãç°ãªãåœã®ããŒã ãåãææžã§åæã«äœæ¥ã§ããããŒãžã§ã³ç®¡çãæ¹åãããã³ãã¥ãã±ãŒã·ã§ã³ãšã©ãŒãæžå°ããŸãã
- ããè¯ãæææ±ºå®ïŒæ£ç¢ºã§ã¿ã€ã ãªãŒãªããŒã¿ãžã®ã¢ã¯ã»ã¹ã¯ãäŒæ¥ãçŽæã§ã¯ãªãäºå®ã«åºã¥ããæ å ±ã«åºã¥ããæææ±ºå®ãè¡ãããšãå¯èœã«ããŸããããžãã¹ã€ã³ããªãžã§ã³ã¹ïŒBIïŒãœãªã¥ãŒã·ã§ã³ãå°å ¥ããããšã§ãã°ããŒãã«ãªéèæ©é¢ã¯åžå Žååãåæããæè³æ©äŒããã广çã«ç¹å®ã§ããŸãã
- ã»ãã¥ãªãã£ã®åäžïŒå®å šãªããŒã«ã¯ãæ©å¯ããŒã¿ããµã€ããŒè åšããä¿è·ããèŠå¶èŠä»¶ãžã®æºæ ãä¿èšŒããŸããã°ããŒãã«ãªå»çæäŸè ã¯ãå ç¢ãªã»ãã¥ãªãã£å¯Ÿçã宿œããããŒã¿ãã©ã€ãã·ãŒèŠå¶ãéµå®ããããšã§ãæ£è ããŒã¿ã®ã»ãã¥ãªãã£ãæåªå ããªããã°ãªããŸããã
- ä¿ææ§ã®åäžïŒæé©åãããããŒã«ã¯ãäŒæ¥ãå€åããåžå Žç¶æ³ã顧客ã®èŠæ±ã«è¿ éã«å¯Ÿå¿ã§ããããã«ããŸããæè»ãªCRMã·ã¹ãã ãå°å ¥ããããšã§ãã°ããŒãã«ãªå¶æ¥ããŒã ã¯é¡§å®¢ããã®åãåããã«ããå¹ççã«å¯Ÿå¿ãã察話ãããŒãœãã©ã€ãºããããšãã§ããŸãã
- åŸæ¥å¡æºè¶³åºŠã®åäžïŒåŸæ¥å¡ã«é©åãªããŒã«ãæäŸããããšã¯ã圌ãã®ä»äºãããç°¡åã«ãããæ¥œãããããå å®ãããã®ã«ããããšãã§ããŸãã䜿ãããããœãããŠã§ã¢ã«æè³ããååãªãã¬ãŒãã³ã°ãæäŸããããšã§ãåŸæ¥å¡ã®å£«æ°ãå€§å¹ ã«åäžãããé¢è·çãäœäžãããããšãã§ããŸãã
ããŒã«æé©åã®äž»èŠãªã¹ããã
ããŒã«ã®æé©åããã»ã¹ã¯ãéåžžã以äžã®ã¹ãããã§æ§æãããŸãïŒ
1. è©äŸ¡ãšèšç»
æåã®ã¹ãããã¯ãçµç¹ã®çŸåšã®ããŒã«ç°å¢ã®åŸ¹åºçãªè©äŸ¡ãè¡ãããšã§ããããã«ã¯ãçŸåšäœ¿çšãããŠãããã¹ãŠã®ããŒã«ãç¹å®ãããã®æå¹æ§ãè©äŸ¡ããã®ã£ãããåé·æ§ãç¹å®ããããšãå«ãŸããŸããäž»ãªæŽ»åã¯æ¬¡ã®ãšããã§ãïŒ
- æ¢åããŒã«ã®æ£åžãïŒçµç¹å ã§äœ¿çšãããŠãããã¹ãŠã®ãœãããŠã§ã¢ãããŒããŠã§ã¢ãããã»ã¹ã®å æ¬çãªãªã¹ããäœæããŸãã
- é¢ä¿è ãžã®ã€ã³ã¿ãã¥ãŒïŒçŸåšã®ããŒã«ã«é¢ããçµéšã«ã€ããŠãåŸæ¥å¡ã管çè ããã®ä»ã®é¢ä¿è ãããã£ãŒãããã¯ãåéããŸãã
- ããã»ã¹åæïŒäž»èŠãªããžãã¹ããã»ã¹ãåæããããŒã«ãæ¹åãŸãã¯æé©åã§ããé åãç¹å®ããŸãã
- ã®ã£ããåæïŒçµç¹ã®çŸåšã®ããŒã«èœåãšããžãã¹èŠä»¶ãšã®éã®ã®ã£ãããç¹å®ããŸãã
- éèŠæ¥çžŸè©äŸ¡ææšïŒKPIïŒã®å®çŸ©ïŒããŒã«æé©åã®åãçµã¿ã®æåã远跡ããããã®æž¬å®å¯èœãªææšãèšå®ããŸããäŸãšããŠã¯ãçç£æ§ã®åäžãã³ã¹ãåæžã顧客æºè¶³åºŠã®åäžãã»ãã¥ãªãã£ã®åŒ·åãªã©ãæããããŸãã
è©äŸ¡ã«åºã¥ããŠãããŒã«æé©åã®ããã®è©³çްãªèšç»ãçå®ããŸãããã®èšç»ã«ã¯ä»¥äžãå«ããã¹ãã§ãïŒ
- ç®çïŒããŒã«æé©åã®åãçµã¿ã®ç®æšãæç¢ºã«å®çŸ©ããŸãã
- ç¯å²ïŒåãçµã¿ã«å«ããäºæ¥é åãæ±ºå®ããŸãã
- ã¿ã€ã ã©ã€ã³ïŒãããžã§ã¯ããå®äºããããã®çŸå®çãªã¿ã€ã ã©ã€ã³ãèšå®ããŸãã
- äºç®ïŒãããžã§ã¯ãããµããŒãããããã«ååãªãªãœãŒã¹ãå²ãåœãŠãŸãã
- è²¬ä»»åæ ïŒããŒã ã¡ã³ããŒã«æç¢ºãªåœ¹å²ãšè²¬ä»»ãå²ãåœãŠãŸãã
- ã³ãã¥ãã±ãŒã·ã§ã³èšç»ïŒé²æç¶æ³ãé¢ä¿è ã«äŒããããã®èšç»ãçå®ããŸãã
2. ããŒã«ã®éžå®
ããŒãºãšèŠä»¶ãæç¢ºã«çè§£ããããæœåšçãªããŒã«ã®è©äŸ¡ãéå§ã§ããŸãããã®ããã»ã¹ã«ã¯ä»¥äžãå«ãŸããã¹ãã§ãïŒ
- ãªãµãŒãïŒèŠä»¶ãæºããããŒã«ãç¹å®ããããã«åŸ¹åºçãªãªãµãŒããè¡ããŸããããã«ã¯ãã¬ãã¥ãŒã®é²èŠ§ãæ¥çã€ãã³ããžã®åå ãå°éå®¶ãžã®çžè«ãªã©ãå«ãŸããŸãã
- ãã³ããŒè©äŸ¡ïŒè©å€ãçµéšãäŸ¡æ Œèšå®ãªã©ã®èŠçŽ ã«åºã¥ããŠæœåšçãªãã³ããŒãè©äŸ¡ããŸãã
- æŠå¿µå®èšŒïŒPOCïŒïŒå°äººæ°ã®ãŠãŒã¶ãŒã°ã«ãŒãã§POCã宿œããå®ç°å¢ã§ããŒã«ããã¹ãããŸããããã«ãããæ¬æ Œçãªå°å ¥ã«èžã¿åãåã«æœåšçãªåé¡ãç¹å®ã§ããŸãã
- è²»çšäŸ¿çåæïŒè²»çšäŸ¿çåæã宿œãããã®ããŒã«ãæè³ã«èŠåã䟡å€ããããã©ããã倿ããŸãã
- ã»ãã¥ãªãã£ã¬ãã¥ãŒïŒããŒã«ãã»ãã¥ãªãã£èŠä»¶ãæºãããé¢é£èŠå¶ã«æºæ ããŠããããšã確èªããŸãã
ã°ããŒãã«ç°å¢åãã®ããŒã«ãéžå®ããéã«ã¯ã以äžã®èŠçŽ ãèæ ®ããŠãã ããïŒ
- èšèªãµããŒãïŒããŒã«ã¯åŸæ¥å¡ã顧客ã䜿çšããèšèªããµããŒãããŠããŸããïŒ
- é貚ãµããŒãïŒããŒã«ã¯ç°ãªãåžå Žã§äœ¿çšãããé貚ããµããŒãããŠããŸããïŒ
- èŠå¶éµå®ïŒããŒã«ã¯äºæ¥ãå±éããŠããåœã®èŠå¶ã«æºæ ããŠããŸããïŒ
- ã¿ã€ã ãŸãŒã³ãµããŒãïŒããŒã«ã¯ç°ãªãã¿ã€ã ãŸãŒã³ããµããŒãããŠããŸããïŒ
- ããŒã¿ä¿ç®¡å ŽæïŒããŒã¿ã¯ã©ãã«ä¿åãããŸããïŒããã¯çŸå°ã®èŠå¶ã«æºæ ããŠããŸããïŒ
äŸïŒã°ããŒãã«ãªeã³ããŒã¹äŒæ¥ãã«ã¹ã¿ããŒãµãŒãã¹ãã©ãããã©ãŒã ãéžå®ããå¿ èŠããããšããŸãã圌ãã¯ãå€èšèªãµããŒããå€é貚ãµããŒããæäŸãããšãŒãããã®é¡§å®¢åãã®GDPRèŠå¶ã«æºæ ãããã©ãããã©ãŒã ãæ€èšãã¹ãã§ãããŸãããã©ãããã©ãŒã ãç°ãªãã¿ã€ã ãŸãŒã³ã®é¡§å®¢ããã®åãåããã«å¯Ÿå¿ã§ããããšã確èªããå¿ èŠããããŸãã
3. å°å ¥ãšçµ±å
é©åãªããŒã«ãéžå®ãããããããã广çã«å°å ¥ããå¿ èŠããããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- èšç»ïŒé¢äžããã¹ããããå¿ èŠãªãªãœãŒã¹ãå®äºãŸã§ã®ã¿ã€ã ã©ã€ã³ãæŠèª¬ãã詳现ãªå°å ¥èšç»ãçå®ããŸãã
- èšå®ïŒç¹å®ã®ããŒãºãšèŠä»¶ã«åãããŠããŒã«ãèšå®ããŸãã
- çµ±åïŒã·ãŒã ã¬ã¹ãªããŒã¿ãããŒã確ä¿ããããã«ãããŒã«ãæ¢åã®ã·ã¹ãã ãšçµ±åããŸãã
- ãã¬ãŒãã³ã°ïŒæ°ããããŒã«ã广çã«äœ¿çšããæ¹æ³ã«ã€ããŠãåŸæ¥å¡ã«ååãªãã¬ãŒãã³ã°ãæäŸããŸãã
- ãã¹ãïŒããŒã«ãæåŸ ã©ããã«åäœããŠããããšã確èªããããã«ã培åºçã«ãã¹ãããŸãã
- å±éïŒæ®µéçãªã¢ãããŒãã§ãããŒã«ãçµç¹å šäœã«å±éããŸãã
çµ±åã«ã¯çްå¿ã®æ³šæãæã£ãŠãã ãããäžååãªçµ±åã¯ãããŒã«æé©åã®å€ãã®å©ç¹ãç¡å¹ã«ããå¯èœæ§ããããŸããAPIãããã«ãŠã§ã¢ããŸãã¯ãã®ä»ã®çµ±åæè¡ã䜿çšããŠãç°ãªãã·ã¹ãã ãæ¥ç¶ããããšãæ€èšããŠãã ãããã°ããŒãã«çµç¹ã®å Žåãããã¯ç°ãªãå°åã®ERPã·ã¹ãã ãCRMã€ã³ã¹ã¿ã³ã¹ãæ¥ç¶ããããšãæå³ãããããããŸããã
4. ãã¬ãŒãã³ã°ãšå®ç
åŸæ¥å¡ãäœ¿ãæ¹ãç¥ããªããã°ãæé«ã®ããŒã«ã§ãã圹ã«ç«ã¡ãŸãããåŸæ¥å¡ãæ°ããããŒã«ãç¿çããŠäœ¿ããããã«ãå æ¬çãªãã¬ãŒãã³ã°ããã°ã©ã ã«æè³ããŠãã ãããããã«ã¯ä»¥äžãå«ãŸããå ŽåããããŸãïŒ
- ã¯ã©ã¹ã«ãŒã ãã¬ãŒãã³ã°ïŒæå®€åœ¢åŒã§å®è·µçãªãã¬ãŒãã³ã°ãæäŸããŸãã
- ãªã³ã©ã€ã³ ãã¬ãŒãã³ã°ïŒåŸæ¥å¡ãèªåã®ããŒã¹ã§ã¢ã¯ã»ã¹ã§ãããªã³ã©ã€ã³ ãã¬ãŒãã³ã° ã¢ãžã¥ãŒã«ãéçºããŸãã
- ãŠãŒã¶ãŒããã¥ã¢ã«ïŒåŸæ¥å¡ãããŒã«ã®äœ¿ãæ¹ãåŠã¶ã®ã«åœ¹ç«ã€ãŠãŒã¶ãŒããã¥ã¢ã«ããã®ä»ã®ããã¥ã¡ã³ããäœæããŸãã
- ãã«ããã¹ã¯ãµããŒãïŒåŸæ¥å¡ã®è³ªåã«çããæè¡çãªåé¡ã解決ããããã®ãã«ããã¹ã¯ãµããŒããæäŸããŸãã
倿Žç®¡çã«æ³šåããŠãã ãããæ°ããããŒã«ãåŸã ã«å°å ¥ãã倿Žã®å©ç¹ãåŸæ¥å¡ã«äŒããŸããæ°ããããŒã«ã«å¯Ÿããæžå¿µãæµæã«å¯ŸåŠããŸããæ°ããããŒã«ã®äœ¿çšãä¿é²ããååããµããŒãããããã«ãåããŒã å ã«ãã£ã³ããªã³ãä»»åœããŸããã°ããŒãã«ãªå±éã®å Žåã¯ããã¬ãŒãã³ã°è³æã翻蚳ããå€èšèªã§ãµããŒããæäŸããããšãæ€èšããŠãã ããã
5. ç£èŠãšæé©å
ããŒã«ã®æé©åã¯ç¶ç¶çãªããã»ã¹ã§ããããŒã«ã®ããã©ãŒãã³ã¹ã宿çã«ç£èŠããããŒãºãæºãããŠããããšã確èªããæ¹åã®äœå°ãç¹å®ããŸããããã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- KPIã®è¿œè·¡ïŒè©äŸ¡ãšèšç»ã®æ®µéã§èšå®ããKPIãç£èŠããŸãã
- ãã£ãŒãããã¯ã®åéïŒããŒã«ã«é¢ããçµéšã«ã€ããŠãåŸæ¥å¡ãããã£ãŒãããã¯ãåéããŸãã
- ããŒã¿ã®åæïŒããŒã¿ãåæããŠåŸåãšãã¿ãŒã³ãç¹å®ããŸãã
- æ¹åç¹ã®ç¹å®ïŒããŒã«ãæ¹åãŸãã¯æé©åã§ããé åãç¹å®ããŸãã
- 倿Žã®å®æœïŒããŒã«ã®ããã©ãŒãã³ã¹ãåäžãããããã®å€æŽã宿œããŸãã
- 宿çãªç£æ»ïŒããŒã«ã广çã«äœ¿çšãããäŸç¶ãšããŠããŒãºãæºãããŠããããšã確èªããããã«ã宿çãªç£æ»ã宿œããŸãã
ããŒã«ãæé©åããæ©äŒãç¶ç¶çã«æ¢ããŠãã ãããããã«ã¯ä»¥äžãå«ãŸããå ŽåããããŸãïŒ
- ãœãããŠã§ã¢ã®æŽæ°ïŒææ°ã®æ©èœãšã»ãã¥ãªãã£ããããå ¥æããããã«ããœãããŠã§ã¢ãææ°ã®ç¶æ ã«ä¿ã¡ãŸãã
- ããŒããŠã§ã¢ã®äº€æïŒèæœåããããŒããŠã§ã¢ããããæ°ããå¹ççãªã¢ãã«ã«äº€æããŸãã
- ã¿ã¹ã¯ã®èªååïŒå埩çãªã¿ã¹ã¯ãèªååããŠãåŸæ¥å¡ã®æéãè§£æŸããŸãã
- ã¯ãŒã¯ãããŒã®åçåïŒããã«ããã¯ãæžãããå¹çãåäžãããããã«ã¯ãŒã¯ãããŒãåçåããŸãã
- ããè¯ãäŸ¡æ Œäº€æžïŒã³ã¹ããåæžããããã«ããã³ããŒãšããè¯ãäŸ¡æ Œã亀æžããŸãã
ã°ããŒãã«ãªæèã«ãããããŒã«æé©åã®ãã¹ããã©ã¯ãã£ã¹
ã°ããŒãã«ããžãã¹åãã«ããŒã«ãæé©åããã«ã¯ãããã€ãã®èŠå ãæ éã«æ€èšããå¿ èŠããããŸãïŒ
1. éäžåã¢ãããŒã vs. 忣åã¢ãããŒã
ããŒã«ã®æé©åã«éäžåã¢ãããŒãããšããã忣åã¢ãããŒãããšãããæ±ºå®ããŸããéäžåã¢ãããŒãã¯ãçµç¹å šäœã§ããŒã«ã®éžå®ãå°å ¥ã管çãæ åœããäžå€®ããŒã ãé¢äžããŸããããã«ããäžè²«æ§ãšæšæºåã確ä¿ãããŸãããç°ãªãå°åãéšéã®ç¹å®ã®ããŒãºãžã®å¯Ÿå¿ãé ããå¯èœæ§ããããŸãã忣åã¢ãããŒãã§ã¯ãåã ã®å°åãéšéãç¬èªã®ããŒã«ãéžæã§ããŸããããã¯å°åã®ããŒãºã«ããæè»ã«å¯Ÿå¿ã§ããŸãããæçåãéäºææ§ã«ã€ãªããå¯èœæ§ããããŸããäžå€®ã®ç£ç£ãšå°åã®èªåŸæ§ã®ãã©ã³ã¹ããšã£ããã€ããªããã¢ãããŒãããå€ãã®å Žåæã广çã§ãã
äŸïŒã°ããŒãã«ãªããŒã±ãã£ã³ã°äŒç€Ÿã¯ãäž»èŠãªããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãã©ãããã©ãŒã ãéžå®ããäžå€®ããŒã ãæã€äžæ¹ã§ãåã ã®å°åããŒã ã¯çŸå°ã®åžå Žã®å¥œã¿ã«åºã¥ããŠç¬èªã®ãœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çããŒã«ãéžæã§ããŸãã
2. æšæºåãããããã»ã¹
ããŒã«ã®éžå®ãå°å ¥ãä¿å®ã®ããã«æšæºåãããããã»ã¹ãå°å ¥ããŸããããã«ããäžè²«æ§ã確ä¿ããããšã©ãŒã®ãªã¹ã¯ãæžå°ããŸãããããã®ããã»ã¹ãææžåãããã¹ãŠã®åŸæ¥å¡ã容æã«å©çšã§ããããã«ããŸãã
3. ã³ãã¥ãã±ãŒã·ã§ã³ãšã³ã©ãã¬ãŒã·ã§ã³
ç°ãªãå°åãéšééã®ãªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³ãšã³ã©ãã¬ãŒã·ã§ã³ãä¿é²ããŸããããã«ããããã¹ããã©ã¯ãã£ã¹ãå ±æããéè€ããäœæ¥ãé¿ããããšãã§ããŸããã³ã©ãã¬ãŒã·ã§ã³ããŒã«ã䜿çšããŠãã³ãã¥ãã±ãŒã·ã§ã³ãšç¥èå ±æãä¿é²ããŸãã
4. ããŒã¿ã»ãã¥ãªãã£ãšã³ã³ãã©ã€ã¢ã³ã¹
ããŒã¿ã»ãã¥ãªãã£ãšã³ã³ãã©ã€ã¢ã³ã¹ãåªå ããŸãããã¹ãŠã®ããŒã«ãGDPRãCCPAãªã©ã®é¢é£ããããŒã¿ãã©ã€ãã·ãŒèŠå¶ã«æºæ ããŠããããšã確èªããŸããæ©å¯ããŒã¿ããµã€ããŒè åšããä¿è·ããããã«ãå ç¢ãªã»ãã¥ãªãã£å¯Ÿçãå°å ¥ããŸããããŒã«ãéžå®ããéã«ã¯ãããŒã¿ä¿ç®¡å Žæã®èŠä»¶ãèæ ®ããŸãã
5. 倿Žç®¡ç
广çãªå€æŽç®¡çã¯ãããŒã«æé©åãæåãããããã«äžå¯æ¬ ã§ããæ°ããããŒã«ã®å©ç¹ãåŸæ¥å¡ã«äŒããé©åãªãã¬ãŒãã³ã°ãšãµããŒããæäŸããŸãã倿Žã«å¯Ÿããæžå¿µãæµæã«å¯ŸåŠããŸããæ°ããããŒã«ã®äœ¿çšãä¿é²ããããã«ãåããŒã å ã«ãã£ã³ããªã³ãä»»åœããŸãã
6. ç¶ç¶çæ¹å
ããŒã«ã®æé©åã¯ç¶ç¶çãªããã»ã¹ã§ããããŒã«ã®ããã©ãŒãã³ã¹ã宿çã«ç£èŠããæ¹åã®äœå°ãç¹å®ããŸããå¹çãåäžãããã³ã¹ããåæžã§ããæ°ããããŒã«ããã¯ãããžãŒãç¶ç¶çã«æ¢ãæ±ããŸãã
ããŒã«æé©åã®ããã®ããŒã«
ããŒã«ç°å¢ã®æé©åã«åœ¹ç«ã€ããã€ãã®ããŒã«ããããŸãïŒ
- ãœãããŠã§ã¢è³ç£ç®¡çïŒSAMïŒããŒã«ïŒãããã®ããŒã«ã¯ããœãããŠã§ã¢ã©ã€ã»ã³ã¹ã远跡ããã³ã³ãã©ã€ã¢ã³ã¹ã確ä¿ããã®ã«åœ¹ç«ã¡ãŸãã
- ITãµãŒãã¹ç®¡çïŒITSMïŒããŒã«ïŒãããã®ããŒã«ã¯ãITã€ã³ãã©ã管çããåŸæ¥å¡ã«ãµããŒããæäŸããã®ã«åœ¹ç«ã¡ãŸãã
- ããžãã¹ããã»ã¹ç®¡çïŒBPMïŒããŒã«ïŒãããã®ããŒã«ã¯ãããžãã¹ããã»ã¹ã®ã¢ãã«åãåæãæ¹åã«åœ¹ç«ã¡ãŸãã
- ããŒã¿åæããŒã«ïŒãããã®ããŒã«ã¯ãããŒã¿ãåæããŠåŸåãšãã¿ãŒã³ãç¹å®ããã®ã«åœ¹ç«ã¡ãŸãã
- ã¯ã©ãŠã管çãã©ãããã©ãŒã ïŒCMPïŒïŒãããã®ãã©ãããã©ãŒã ã¯ãã¯ã©ãŠããªãœãŒã¹ã管çããã¯ã©ãŠãæ¯åºãæé©åããã®ã«åœ¹ç«ã¡ãŸãã
ã±ãŒã¹ã¹ã¿ãã£
ããŒã«ã®æé©åãçµç¹ã®å€§ããªææéæã«ã©ã®ããã«åœ¹ç«ã£ãããããã€ãã®äŸã以äžã«ç€ºããŸãïŒ
- ã°ããŒãã«è£œé äŒæ¥ïŒæ°ããERPã·ã¹ãã ãå°å ¥ããåšåº«ã³ã¹ãã20%åæžããçŽæéµå®çã15%åäžãããŸããã
- ã°ããŒãã«å°å£²æ¥è ïŒæ°ããCRMã·ã¹ãã ãå°å ¥ãã売äžã10%å¢å ããã顧客æºè¶³åºŠã15%åäžãããŸããã
- ã°ããŒãã«éèæ©é¢ïŒæ°ããããžãã¹ã€ã³ããªãžã§ã³ã¹ïŒBIïŒãœãªã¥ãŒã·ã§ã³ãå°å ¥ããæææ±ºå®ã®éåºŠãšæ£ç¢ºæ§ã25%æ¹åããŸããã
- å€åœç±ãã¯ãããžãŒäŒæ¥ïŒè€æ°ã®ãããžã§ã¯ã管çããŒã«ãåäžã®çµ±åãã©ãããã©ãŒã ã«çµ±åããããŒã ã®ã³ã©ãã¬ãŒã·ã§ã³ãæ¹åãããããžã§ã¯ãå®äºæéã18%ççž®ããŸããã
- åœéç©æµãããã€ããŒïŒé éã«ãŒããæé©åãã茞é管çã·ã¹ãã ïŒTMSïŒãå°å ¥ããçææ¶è²»ã12%åæžããé éå¹çã15%åäžãããŸããã
çµè«
ããŒã«ã®æé©åã¯ã仿¥ã®ç«¶äºã®æ¿ããã°ããŒãã«åžå Žã§äºæ¥ãè¡ãäŒæ¥ã«ãšã£ãŠéèŠãªããã»ã¹ã§ããããŒã«ãæ éã«éžå®ãå°å ¥ã管çããããšã§ãçµç¹ã¯å¹çãåäžãããã³ã¹ããåæžããROIãæå€§åã§ããŸãããã®ã¬ã€ãã§æŠèª¬ããæé ã«åŸããç¹å®ã®ããŒãºã«åãããŠãã¹ããã©ã¯ãã£ã¹ãé©å¿ãããããšã§ãäŒæ¥ã¯å€§ããªææãäžããç«¶äºäžã®åªäœæ§ãåŸãããšãã§ããŸãã
æåããããŒã«æé©åã®éµã¯ãããŒã«ã®ã©ã€ããµã€ã¯ã«å šäœãèæ ®ããç¶ç¶çãªæ¹åã«çŠç¹ãåœãŠãå æ¬çãªã¢ãããŒãããšãããšã§ããããšãå¿ããªãã§ãã ãããã³ãã¥ãã±ãŒã·ã§ã³ãã³ã©ãã¬ãŒã·ã§ã³ãããŒã¿ã»ãã¥ãªãã£ãåªå ããããšã§ãäŒæ¥ã¯ããŒã«ãã°ããŒãã«ãªäºæ¥éå¶ã广çã«ãµããŒãããæŠç¥çç®æšã®éæã«è²¢ç®ããŠããããšã確å®ã«ã§ããŸãã