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- å°ççãªå ŽæïŒæ°åãäžåç£äŸ¡å€ãå°åã®åžå ŽååãROIã«å€§ãã圱é¿ããŸãã
- ããŒã«ã®çš®é¡ãšç¹åŸŽïŒå°äžåèšåããŒã«ãšå°äžèšçœ®åããŒã«ãå¡©æ°Žã·ã¹ãã ãšå¡©çŽ ã·ã¹ãã ããããŠè¿œå æ©èœã¯ãã¹ãŠãã³ã¹ããšèªèããã䟡å€ã«åœ±é¿ããŸãã
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1. å°ççãªå Žæãšæ°å
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2. ããŒã«ã®çš®é¡ãšç¹åŸŽ
éžæããããŒã«ã®çš®é¡ãšå«ããæ©èœã¯ãåæèšçœ®è²»çšãšç¶ç¶çãªç¶æè²»ã«çŽæ¥åœ±é¿ããããã«ãã£ãŠå šäœã®ROIã«åœ±é¿ãäžããŸãã
- å°äžåèšåããŒã«ïŒãããã¯æä¹ çãªèšåã§ãããäžè¬çã«å°äžèšçœ®åããŒã«ãããäžåç£ã«å€ãã®äŸ¡å€ãå ããŸãããã¶ã€ã³ã®æè»æ§ãé«ããåšå²ã®æ¯èгã«åãããŠã«ã¹ã¿ãã€ãºã§ããŸãã
- å°äžèšçœ®åããŒã«ïŒãããã¯ããæé ãªéžæè¢ã§ãããéåžžãäžåç£ã«ããã»ã©ã®äŸ¡å€ãå ããŸãããèšçœ®ãæ€å»ã容æã§ãããããé·æçãªã³ãããã¡ã³ãã«ç¢ºä¿¡ãæãŠãªãäœå® ææè ã«é©ããŠããŸãã
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- äœå® ã®äŸ¡å€ïŒäžåç£ãéå°ã«æ¹è¯ããããšã¯é¿ããŠãã ãããè³ªçŽ ãªå®¶ã«ãã€ãšã³ãã®ããŒã«ãèšçœ®ããŠãã倧ããªãªã¿ãŒã³ã¯åŸãããªããããããŸããã
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- é åïŒé åçãªé åã§ããŒã«ãåŒãç«ãŠããŸãšãŸãã®ããé åçãªå±å€ç©ºéãäœãåºããŸãã
4. ã©ã€ãã¹ã¿ã€ã«ã®ã¡ãªãããšç¡åœ¢ã®äŸ¡å€
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5. ç¶æè²»ãšé·æçãªè²»çš
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- æž æïŒæ°Žè³ªãç¶æããè»ã®çºçãé²ãããã«ã¯ã宿çãªæž æãäžå¯æ¬ ã§ããããã¯æåã§è¡ãããšããèªåããŒã«ã¯ãªãŒããŒã䜿çšããããšãã§ããŸãã
- ååŠè¬åïŒæ°Žã®ååŠçæ§è³ªã®ãã©ã³ã¹ããšãã«ã¯ã宿çãªæ€æ»ãšãå¡©çŽ ãpH調æŽå€ã殺è»å€ãªã©ã®ååŠè¬åã®è¿œå ãå¿ èŠã§ãã
- ä¿®çïŒãã³ãããã£ã«ã¿ãŒãããŒã¿ãŒãªã©ã®ããŒã«èšåã¯ãææä¿®çã亀æãå¿ èŠã«ãªãå ŽåããããŸãã
- å ç±è²»ïŒããŒã«ã®ãã³ããããŒã¿ãŒã皌åããããšããšãã«ã®ãŒæ¶è²»éãå¢å ããå¯èœæ§ããããŸãããšãã«ã®ãŒå¹çã®é«ãæ©åšãããšãã«ã®ãŒäœ¿çšéãæå°éã«æããæŠç¥ãæ€èšããŠãã ããã
- 嬿¯åºŠïŒå¯å·ãªæ°åã§ã¯ãæ°·ç¹äžã®æ°æž©ã«ããæå·ããããŒã«ãä¿è·ããããã«ãããŒã«ã®å¬æ¯åºŠãå¿ èŠã§ãã
ããŒã«èšçœ®ROIã®èšç®ïŒå®è·µçã¢ãããŒã
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1. åææè³é¡ã決å®ãã
åææè³ã«ã¯ãããŒã«èšçœ®ã«é¢é£ãããã¹ãŠã®è²»çšãå«ãŸããŸããäŸãã°ïŒ
- ããŒã«ã®å»ºèšãŸãã¯è³Œå ¥
- èš±å¯ã𿀿»
- é åãšæ·å°æºå
- èšåïŒãã³ãããã£ã«ã¿ãŒãããŒã¿ãŒãã¯ãªãŒããŒïŒ
- ãã§ã³ã¹ãšå®å šèšå
- åæã®æ³šæ°Ž
äŸïŒé åãå«ãå°äžåèšåããŒã«ã®åææè³é¡ã60,000ç±³ãã«ã§ãããšä»®å®ããŸãã
2. 幎ééå¶ã³ã¹ããèŠç©ãã
幎ééå¶ã³ã¹ãã«ã¯ãããŒã«ã®ç¶æã«é¢é£ãããã¹ãŠã®ç¶ç¶çãªè²»çšãå«ãŸããŸããäŸãã°ïŒ
- ååŠè¬å
- æž æçšå
- å ç±è²»ïŒé»æ°ãšæ°ŽéïŒ
- ä¿®çãšã¡ã³ããã³ã¹
- ä¿éº
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3. äžåç£äŸ¡å€ã®å¢å ãäºæž¬ãã
ããŒã«èšçœ®ã«ããäžåç£äŸ¡å€ã®æœåšçãªå¢å ãèŠç©ãããŸããããã¯ãå°åã®åžå Žèª¿æ»ãéå®ãäžåç£æ¥è ãšã®çžè«ã«åºã¥ããŠè¡ãããšãã§ããŸãã
äŸïŒããŒã«ã«ãã£ãŠäžåç£äŸ¡å€ã30,000ç±³ãã«å¢å ãããšä»®å®ããŸãã
4. ã©ã€ãã¹ã¿ã€ã«ã®ã¡ãªãããæ°å€åããïŒä»»æïŒ
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5. ROIãèšç®ãã
ROIã¯æ¬¡ã®åŒã䜿çšããŠèšç®ã§ããŸãïŒ
ROI = (ç·å©ç - ç·ã³ã¹ã) / ç·ã³ã¹ã
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- ç·ã³ã¹ã = åææè³ + (幎ééå¶ã³ã¹ã x 幎æ°)
äŸïŒ10幎éã«ããã£ãŠïŒ
- ç·å©ç = 30,000ãã« + (1,000ãã« x 10) = 40,000ãã«
- ç·ã³ã¹ã = 60,000ãã« + (3,000ãã« x 10) = 90,000ãã«
- ROI = (40,000ãã« - 90,000ãã«) / 90,000ãã« = -0.5556 ãŸã㯠-55.56%
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1. 培åºçãªèª¿æ»ãè¡ã
決å®ãäžãåã«ãããŒã«ã®çš®é¡ãæ©èœãèšçœ®è²»çšã«ã€ããŠåŸ¹åºçã«èª¿æ»ããŠãã ãããä¿¡é Œã§ããæ¥è ããè€æ°ã®èŠç©ãããåããäŸ¡æ ŒãšãµãŒãã¹ãæ¯èŒããŸããå°åã®åžå Žååã調æ»ããäžåç£æ¥è ã«çžè«ããŠãäžåç£äŸ¡å€ãžã®æœåšçãªåœ±é¿ãçè§£ããŠãã ããã
2. ããŒãºãšäºç®ã«åã£ãããŒã«ãéžã¶
ããªãã®ããŒãºãäºç®ãã©ã€ãã¹ã¿ã€ã«ã«åã£ãããŒã«ã®çš®é¡ãšæ©èœãéžæããŠãã ãããäžåç£ã®åºããå°åã®æ°åãé·æçãªç®æšãèæ ®ããŸãã䜿çšããªãæ©èœãäžåç£ã®äŸ¡å€ãå€§å¹ ã«é«ããªãæ©èœã«éå°ãªè²»çšããããããšã¯é¿ããŠãã ããã
3. ãšãã«ã®ãŒå¹çã®é«ãèšåã«æè³ãã
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4. ããŒã«ã宿çã«ã¡ã³ããã³ã¹ãã
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5. é åãå å®ããã
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6. èšçœ®ã®ã¿ã€ãã³ã°ãèæ ®ãã
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