广çãªããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ã§ãããªãã®æœåšèœåãæå€§éã«åŒãåºããŸãããããã®ã¬ã€ãã¯ãäžçäžã®åŸæ¥å¡ãšç®¡çè ã«åããå®çšçãªæŽå¯ãæäŸããŸãã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ã®å®å šã¬ã€ãïŒã°ããŒãã«ãªèŠç¹ãã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ã¯ã掻æ°ããçµç¹æåã«äžå¯æ¬ ãªèŠçŽ ã§ãã广çã«å®æœãããã°ãåŸæ¥å¡ã®æé·ãä¿ããçç£æ§ãé«ããããžãã£ããªè·å Žç°å¢ãè²ã¿ãŸãããã®å æ¬çãªã¬ã€ãã¯ãããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ã«é¢ããã°ããŒãã«ãªèŠç¹ãæäŸããåŸæ¥å¡ãšç®¡çè ã®äž¡æ¹ã«åããå®çšçãªæŽå¯ãæäŸããŸãã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ãéèŠãªçç±
ããã©ãŒãã³ã¹ã¬ãã¥ãŒã¯ã幎ã«äžåºŠã®ç¢ºèªäœæ¥ä»¥äžã®ãã®ã§ãããããã¯ä»¥äžã®ããã®æ©äŒã§ãïŒ
- åŸæ¥å¡ã®æé·ïŒåŒ·ã¿ãšæ¹åç¹ãç¹å®ããã
- ç®æšã®æŽåæ§ïŒå人ã®ç®æšãšçµç¹ã®ç®æšãäžèŽãããã
- è©äŸ¡ãšæ¿èªïŒå瞟ãèªããå ±ããã
- ã³ãã¥ãã±ãŒã·ã§ã³ïŒåŸæ¥å¡ãšç®¡çè ã®éã§ãªãŒãã³ã§æ£çŽãªå¯Ÿè©±ãä¿é²ããã
- ãã£ãªã¢æé·ïŒãã£ãªã¢ã¢ããã®ããã®ããŒãããããæäŸããã
广çãªãã£ãŒãããã¯ã¯ãå ¬åŒã»éå ¬åŒãåãããç¶ç¶çãªããã©ãŒãã³ã¹åäžã«éèŠãªåœ¹å²ãæãããŸãã宿çãªãã£ãŒãããã¯ã¯ãåŸæ¥å¡ãè»éã«ä¹ãç¶ãã課é¡ã«ç©æ¥µçã«åãçµã¿ãç¶ç¶çã«ã¹ãã«ãåäžãããã®ã«åœ¹ç«ã¡ãŸãã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒã®ããã»ã¹ïŒã¹ããããã€ã¹ãããã¬ã€ã
1. æºåãéµ
åŸæ¥å¡åãïŒ
- è·åèšè¿°æžãšéå»ã®ããã©ãŒãã³ã¹ã確èªããã
- èªåã®æ¥çžŸãšè²¢ç®ãèšé²ããã
- åªããŠããç¹ãšèª²é¡ã«çŽé¢ããç¹ãç¹å®ããã
- ãããŒãžã£ãŒãžã®è³ªåãæºåããã
- èªåã®ãã£ãªã¢ç®æšãšé¡æãæ¯ãè¿ãã
管çè åãïŒ
- åŸæ¥å¡ã®è·åèšè¿°æžãšéå»ã®ããã©ãŒãã³ã¹ã確èªããã
- ååã顧客ããã®ä»ã®é¢ä¿è ãããã£ãŒãããã¯ãåéããïŒ360床ãã£ãŒãããã¯ã®ã¢ãããŒããæ€èšããïŒã
- ãã£ãŒãããã¯ãè£ä»ããå ·äœçãªäŸãæºåããã
- æ¬¡ã®æéã«åããŠæç¢ºã§æž¬å®å¯èœãªç®æšãèšå®ããã
- åŸæ¥å¡ã®ãã£ãªã¢ã®é¡æãèæ ®ããã
äŸïŒã€ã³ãã®ãã³ã¬ããŒã«ã«ãããœãããŠã§ã¢ãšã³ãžãã¢ãããã©ãŒãã³ã¹ã¬ãã¥ãŒã®æºåãããå Žåãæåè£ã«å®äºããç¹å®ã®ãããžã§ã¯ãããªãã¡ã¯ã¿ãªã³ã°ããã³ãŒãã解決ãããã°ãèšé²ãããããããŸããããŸããååã¹ãã«ã«ã€ããŠããŒã ã¡ã³ããŒãããã£ãŒãããã¯ãéããããšãèããããŸãã
2. ããã©ãŒãã³ã¹ã¬ãã¥ãŒé¢è«
- å¿«é©ãªç°å¢ãäœãïŒãã©ã€ããŒãã§éªéã®å ¥ããªãç°å¢ã確ä¿ããã
- ããžãã£ããªãã£ãŒãããã¯ããå§ããïŒåŸæ¥å¡ã®å瞟ãšåŒ·ã¿ãèªããããšããå§ããã
- 建èšçãªæ¹å€ãæäŸããïŒæ¹å€ã¯ãå ·äœçã§ãå®è¡å¯èœã§ãæ¹åã«çŠç¹ãåœãŠã圢ã§äŒããã
- äººæ Œã§ã¯ãªãè¡åã«çŠç¹ãåœãŠãïŒãããªãã¯ããŒã ãã¬ãŒã€ãŒã§ã¯ãªãããšèšã代ããã«ããååã®ããŒã ããŒãã£ã³ã°ã§ç©æ¥µçã«åå ããŠããªãã£ãããšã«æ°ã¥ããŸãããããŒã ã§ã®è°è«ãžã®é¢äžãã©ã®ããã«æ¹åã§ããã§ããããïŒããšèšãã
- ç©æ¥µçã«è³ãåŸããïŒåŸæ¥å¡ã®èŠç¹ã«æ³šæãæããææ ®æ·±ãå¿çããã
- ç®æšã«ã€ããŠååããïŒå°æ¥ã«åããŠçŸå®çã§éæå¯èœãªç®æšãååããŠèšå®ããã
- è°è«ãèšé²ããïŒè°è«ãããèŠç¹ãšåæãããç®æšãèšé²ããŠããã
äŸïŒãã³ãã³ã§ã®ããã©ãŒãã³ã¹ã¬ãã¥ãŒé¢è«äžãããããŒã±ãã£ã³ã°ãããŒãžã£ãŒã¯ããã¬ãŒã³ããŒã·ã§ã³ãããŒã¿ã«åããããŠããã説åŸåã®ããç©èªæ§ã«æ¬ ããŠãããšãããã£ãŒãããã¯ãåããŸãããããŒãžã£ãŒãšåŸæ¥å¡ã¯ååããŠããã¬ãŒã³ããŒã·ã§ã³ã¹ãã«ã®ãã¬ãŒãã³ã°ãç¹å®ããå°æ¥ã®ãã¬ãŒã³ããŒã·ã§ã³ã«ã¹ããŒãªãŒããªã³ã°ã®æè¡ãåãå ¥ããèšç»ãç«ãŠãŸãã
3. ãã©ããŒã¢ãããšç¶ç¶çãªãã£ãŒãããã¯
- 宿çãªãã§ãã¯ã€ã³ïŒç®æšã®é²æç¶æ³ã話ãåããç¶ç¶çãªãã£ãŒãããã¯ãæäŸããããã«å®æçãªããŒãã£ã³ã°ãèšããã
- ã¿ã€ã ãªãŒãªãã£ãŒãããã¯ãæäŸããïŒããã©ãŒãã³ã¹ã®åé¡ã«å¯ŸåŠããããã«å¹Žæ¬¡ã¬ãã¥ãŒãåŸ ããªããã€ãã³ããçºçããåŸãã§ããã ãæ©ããã£ãŒãããã¯ãæäŸããã
- ãµããŒããšãªãœãŒã¹ãæäŸããïŒåŸæ¥å¡ãç®æšãéæããããã«å¿ èŠãªãªãœãŒã¹ãšãµããŒããæäŸããã
- 鲿ãèªããå ±ããïŒåŸæ¥å¡ã®é²æãšææãèªããå ±ããã
äŸïŒãªãŒã¹ãã©ãªã¢ã®ã·ãããŒã«ããå¶æ¥æ åœè ã¯ãèªèº«ã®å¶æ¥æè¡ã«ã€ããŠãããŒãžã£ãŒãã宿çã«ãã£ãŒãããã¯ãåããŸãããããŒãžã£ãŒã¯ãæ åœè ãæçŽçãåäžãããã®ãå©ããããã«ã³ãŒãã³ã°ãšã¡ã³ã¿ãªã³ã°ãæäŸããŸããæ åœè ã¯ãŸããã¹ãã«ãåäžãããããã«å¶æ¥ç ä¿®ã¯ãŒã¯ã·ã§ããã«åå ããŸãã
广çãªãã£ãŒãããã¯ã®äŒãæ¹ïŒSBIã¢ãã«
SBIïŒSituation-Behavior-ImpactïŒã¢ãã«ã¯ã建èšçãªãã£ãŒãããã¯ãäŒããããã®åŒ·åãªããŒã«ã§ããããã¯ãç¹å®ã®ç¶æ³ã芳å¯ããè¡åããããŠãã®è¡åãããããã圱é¿ã説æããããšãå«ã¿ãŸãã
ç¶æ³ïŒSituationïŒïŒè¡åãèµ·ããå ·äœçãªç¶æ³ã説æããŸãã
è¡åïŒBehaviorïŒïŒèгå¯ããå ·äœçãªè¡åã説æããŸãã
圱é¿ïŒImpactïŒïŒãã®è¡åãããªããããŒã ããŸãã¯çµç¹ã«äžãã圱é¿ã説æããŸããäŸïŒ
- ç¶æ³ïŒãæšæ¥ã®ã¯ã©ã€ã¢ã³ãåããã¬ãŒã³ããŒã·ã§ã³ã®éâŠã
- è¡åïŒãâŠã¯ã©ã€ã¢ã³ãã質åããŠãããšãã«ãããªããäœåºŠã話ãé®ã£ãŠããã®ã«æ°ã¥ããŸããâŠã
- 圱é¿ïŒãâŠããã¯ãç§ãã¡ã圌ãã®æžå¿µã«è³ãåŸããŠããªããšããå°è±¡ãäžããã¯ã©ã€ã¢ã³ããšã®é¢ä¿ãæãªãå¯èœæ§ããããŸãããã
SBIã¢ãã«ã䜿çšããããšã§ãå ·äœçã客芳çããããŠæ¹åã«çŠç¹ãåœãŠããã£ãŒãããã¯ãäŒããããšãã§ããŸãã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒã«ãããæåçãªéããžã®å¯Ÿå¿
ããã©ãŒãã³ã¹ã¬ãã¥ãŒã®å®è·µã¯ãæåã«ãã£ãŠå€§ããç°ãªãå ŽåããããŸãããããã®éããèªèããããã«å¿ããŠã¢ãããŒãã調æŽããããšãéèŠã§ãã
- çŽæ¥æ§ïŒäžéšã®æåã§ã¯çŽæ¥çã§æç¢ºãªãã£ãŒãããã¯ã䟡å€ãæã€äžæ¹ã§ãä»ã®æåã§ã¯ãã鿥çã§åŸ®åŠãªã¢ãããŒãã奜ãŸããŸããäŸãã°ãäžéšã®è¥¿æŽæåã§ã¯ãçŽæ¥çãªãã£ãŒãããã¯ã¯èª å®ããšå°æ¬ã®å°ãšèŠãªãããŸãããäžéšã®ã¢ãžã¢æåã§ã¯ã倱瀌ãŸãã¯å¯Ÿç«çãšåãåãããå¯èœæ§ããããŸãã
- éå£äž»çŸ© vs. å人䞻矩ïŒéå£äž»çŸ©çãªæåã§ã¯ãããŒã ã®ããã©ãŒãã³ã¹ãšèª¿åãéèŠãããŸãããã£ãŒãããã¯ã¯åã ã®ã¡ã³ããŒã§ã¯ãªããããŒã å šäœã«äŒããããããšããããŸããå人䞻矩çãªæåã§ã¯ãåäººã®ææãšè²¢ç®ãéèŠãããŸãããã£ãŒãããã¯ã¯éåžžãå人ã«çŽæ¥äŒããããŸãã
- æš©åæ Œå·®ïŒæš©åæ Œå·®ã®å€§ããæåã§ã¯ãéå±€ãšæš©åšãžã®æ¬æãããéèŠãããŸããåŸæ¥å¡ã¯ãããŒãžã£ãŒã«ç°è°ãå±ããã質åãããããããšããããããããããŸãããæš©åæ Œå·®ã®å°ããæåã§ã¯ãåŸæ¥å¡ã¯ããç©æ¥µçã«æèŠã衚æããæš©åšã«ææŠããåŸåããããŸãã
- ãã£ãŒãããã¯ã®é »åºŠïŒé »ç¹ãªãã£ãŒãããã¯ã«æ £ããŠããæåãããã°ãããé »åºŠãäœãããã圢åŒçãªã¬ãã¥ãŒã奜ãæåããããŸãã
äŸïŒæ¥æ¬ã§ã¯ãããã©ãŒãã³ã¹ã¬ãã¥ãŒã¯çæçãªææããããé·æçãªæé·ãšæœåšèœåãéèŠããåŸåããããŸããåœæã察ç«ãé¿ããããããã£ãŒãããã¯ã¯åŸ®åŠãã€éæ¥çãªæ¹æ³ã§äŒããããããšããããŸãããã€ãã§ã¯ãããã©ãŒãã³ã¹ã¬ãã¥ãŒã¯ããçŽæ¥çã§ãå ·äœçãªçµæã«çŠç¹ãåœãŠãåŸåããããŸãã
æåçãªéãã«å¯Ÿå¿ããããã®ãã¹ããã©ã¯ãã£ã¹ïŒ
- ãªãµãŒãïŒåŸæ¥å¡ã®æåçãªèŠç¯ãæåŸ ã«ã€ããŠåŠã¶ã
- é©å¿ïŒæåçãªæèã«åãããŠã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ã調æŽããã
- é æ ®ïŒæåçãªéãã«é æ ®ããæã蟌ã¿ãé¿ããã
- 質åïŒç¢ºä¿¡ãæãŠãªãå Žåã¯ãæç¢ºåãæ±ããã
- æå°ãæ±ããïŒäººäºéšãæåã®å°éå®¶ã«æå°ãæ±ããã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒã§é¿ããã¹ãäžè¬çãªééã
- æºåäžè¶³ïŒã¬ãã¥ãŒã®æºåãæ ããšã衚é¢çã§å¹æã®ãªãè°è«ã«çµããå¯èœæ§ãããã
- ææ§ãªãã£ãŒãããã¯ïŒäžè¬çãããããŸãã¯ææ§ãªãã£ãŒãããã¯ã¯ãåŸæ¥å¡ãæ··ä¹±ãããæ¹åæ¹æ³ãããããªããããå¯èœæ§ãããã
- è¡åã§ã¯ãªãäººæ Œã«çŠç¹ãåœãŠãïŒåŸæ¥å¡ã®å ·äœçãªè¡åã§ã¯ãªããäººæ Œçç¹æ§ãæ¹å€ããããšã¯ãããæ°ããªããããé广ã«ãªãå¯èœæ§ãããã
- è¿æ¥æ§ãã€ã¢ã¹ïŒéå»ã®ããã©ãŒãã³ã¹ãç¡èŠããŠæè¿ã®åºæ¥äºãé床ã«éèŠãããšãäžæ£ç¢ºãªè©äŸ¡ã«ã€ãªããå¯èœæ§ãããã
- ãããŒå¹æïŒåäžã®è¯å®çãªç¹æ§ããåŸæ¥å¡ã®ããã©ãŒãã³ã¹ã®å šäœçãªè©äŸ¡ã«åœ±é¿ãäžããããšã
- ããŒã³å¹æïŒåäžã®åŠå®çãªç¹æ§ããåŸæ¥å¡ã®ããã©ãŒãã³ã¹ã®å šäœçãªè©äŸ¡ã«åœ±é¿ãäžããããšã
- ãã©ããŒã¢ããã®æ¬ åŠïŒç®æšã«å¯Ÿãããã©ããŒã¢ãããç¶ç¶çãªãã£ãŒãããã¯ãæ ããšãããã©ãŒãã³ã¹ã¬ãã¥ãŒããã»ã¹å šäœãæãªãããå¯èœæ§ãããã
ãã¯ãããžãŒãšããã©ãŒãã³ã¹ç®¡ç
ãã¯ãããžãŒã¯ãããã©ãŒãã³ã¹ç®¡çã«ãããŠãŸããŸãéèŠãªåœ¹å²ãæãããŠããŸããããã©ãŒãã³ã¹ç®¡çãœãããŠã§ã¢ã¯ãã¬ãã¥ãŒããã»ã¹ã®åçåãç®æšã®è¿œè·¡ããªã¢ã«ã¿ã€ã ã®ãã£ãŒãããã¯æäŸããããŠæŽå¯ã«æºã¡ãã¬ããŒãã®çæã«åœ¹ç«ã¡ãŸãã
ããã©ãŒãã³ã¹ç®¡çãœãããŠã§ã¢ã䜿çšããå©ç¹ïŒ
- ããŒã¿ã®äžå åïŒãã¹ãŠã®ããã©ãŒãã³ã¹é¢é£ããŒã¿ã®ããã®äžå çãªãªããžããªãæäŸããã
- èªååãããã¯ãŒã¯ãããŒïŒããã©ãŒãã³ã¹ã¬ãã¥ãŒã«é¢é£ããå€ãã®ç®¡çã¿ã¹ã¯ãèªååããã
- ãªã¢ã«ã¿ã€ã ã®ãã£ãŒãããã¯ïŒãããŒãžã£ãŒãç¶ç¶çãªãã£ãŒãããã¯ãšã³ãŒãã³ã°ãæäŸã§ããããã«ããã
- ç®æšè¿œè·¡ïŒåŸæ¥å¡ãç®æšã®é²æç¶æ³ã远跡ãããµããŒããå¿ èŠãªé åãç¹å®ã§ããããã«ããã
- ã¬ããŒããšåæïŒããã©ãŒãã³ã¹ã®åŸåããã¿ãŒã³ãç¹å®ããã®ã«åœ¹ç«ã€æŽå¯ã«æºã¡ãã¬ããŒããçæããã
ããã©ãŒãã³ã¹ã¬ãã¥ãŒã®æªæ¥
äŒçµ±çãªå¹Žæ¬¡ããã©ãŒãã³ã¹ã¬ãã¥ãŒã¯é²åããŠããŸããå€ãã®çµç¹ããããé »ç¹ã§éå ¬åŒãªãã§ãã¯ã€ã³ãšãç¶ç¶çãªãã£ãŒãããã¯ã®éèŠãžãšç§»è¡ããŠããŸããäžéšã®äŒæ¥ã§ã¯ã以äžã®ãããªããã©ãŒãã³ã¹ã¬ãã¥ãŒã®ä»£æ¿æ¡ã詊ã¿ãŠããŸãïŒ
- è©äŸ¡ãªãïŒããã©ãŒãã³ã¹è©äŸ¡ãå®å šã«å»æ¢ãã建èšçãªãã£ãŒãããã¯ãšèœåéçºã®æ©äŒã®æäŸã«çŠç¹ãåœãŠãã
- ããŒã ããŒã¹ã®ã¬ãã¥ãŒïŒå人ã®ããã©ãŒãã³ã¹ã§ã¯ãªããããŒã ã®ããã©ãŒãã³ã¹ãè©äŸ¡ããã
- ç¶ç¶çãªããã©ãŒãã³ã¹ç®¡çïŒç¶ç¶çãªãã£ãŒãããã¯ãã³ãŒãã³ã°ãèœåéçºã®ã·ã¹ãã ãå°å ¥ããã
çµè«
ããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ããã¹ã¿ãŒããããšã¯ãé«ãããã©ãŒãã³ã¹ãçºæ®ãããšã³ã²ãŒãžã¡ã³ãã®é«ãåŽååãåµåºããããã«äžå¯æ¬ ã§ãããã®ã¬ã€ãã§æŠèª¬ãããååã«åŸãããšã§ãå ¬æ£ã§ã广çã§ãæåçã«é æ ®ããããã©ãŒãã³ã¹ç®¡çã·ã¹ãã ãæ§ç¯ã§ããŸããæºåãåªå ãã建èšçãªãã£ãŒãããã¯ãæäŸããæåçãªéãã«å¯Ÿå¿ãããã¯ãããžãŒã掻çšããŠããã»ã¹ã匷åããããšãå¿ããªãã§ãã ãããæçµçã«ã广çãªããã©ãŒãã³ã¹ã¬ãã¥ãŒãšãã£ãŒãããã¯ãšã¯ãç¶ç¶çãªæ¹åã®æåãè²ã¿ãåŸæ¥å¡ããã®æœåšèœåãæå€§éã«çºæ®ã§ããããã«ããããšãªã®ã§ãã