ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã®äº€æžãèªä¿¡ãæã£ãŠé²ããŸãããããã®å æ¬çãªã¬ã€ãã§ã¯ãã°ããŒãã«ãªã³ã©ãã¬ãŒã·ã§ã³ã«ãããæŠç¥ãäŸ¡æ Œèšå®ãæ³çåŽé¢ãé¢ä¿ç®¡çã«ã€ããŠè§£èª¬ããŸãã
ã€ã³ãã«ãšã³ãµãŒãšã®ããŒãããŒã·ãã亀æžããã¹ã¿ãŒããïŒã°ããŒãã«ã¬ã€ã
ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã¯ãã°ããŒãã«ãªããŒã±ãã£ã³ã°ç°å¢ã«ãããŠäžå¯æ¬ ãªèŠçŽ ãšãªã£ãŠããŸããã€ã³ãã«ãšã³ãµãŒãšã®åæ¥ã«ããããã©ã³ãã¯æ°ããªãªãŒãã£ãšã³ã¹ã«ãªãŒãããä¿¡é Œãç¯ããã³ã³ããŒãžã§ã³ãä¿é²ããããšãã§ããŸããããããã€ã³ãã«ãšã³ãµãŒãšã®ããŒãããŒã·ãããæåãããã«ã¯ã广çãªäº€æžãäžå¯æ¬ ã§ãããã®ã¬ã€ãã§ã¯ãã€ã³ãã«ãšã³ãµãŒãšã®ããŒãããŒã·ãã亀æžã«é¢ããå æ¬çãªæŠèŠãæäŸããçžäºã«æçãªåæã確ä¿ããããã®ç¥èãšæŠç¥ã身ã«ã€ããããšãã§ããŸãã
1. ç®çãšç¯å²ã®å®çŸ©
亀æžã«å ¥ãåã«ããã£ã³ããŒã³ã®ç®çãšç¯å²ãæç¢ºã«å®çŸ©ããããšãéèŠã§ãããã®æºåããããªãã®æææ±ºå®ãå°ããããŒãããŒã·ãããå šäœçãªããŒã±ãã£ã³ã°æŠç¥ãšäžèŽããŠããããšãä¿èšŒããŸãã以äžã®ç¹ãèæ ®ããŠãã ããïŒ
- ãã£ã³ããŒã³ç®æšïŒäœãéæãããã§ããïŒäŸïŒãã©ã³ãèªç¥åºŠåäžããªãŒããžã§ãã¬ãŒã·ã§ã³ã売äžïŒïŒ
- ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ïŒèª°ã«ãªãŒããããã§ããïŒã€ã³ãã«ãšã³ãµãŒã®ãªãŒãã£ãšã³ã¹ãã¿ãŒã²ããå±€ãšäžèŽããŠããããšã確èªããŠãã ããã
- ã³ã³ãã³ãèŠä»¶ïŒã©ã®ãããªã¿ã€ãã®ã³ã³ãã³ããå¿ èŠã§ããïŒäŸïŒããã°æçš¿ããœãŒã·ã£ã«ã¡ãã£ã¢æŽæ°ãåç»ïŒïŒæçš¿æ°ããã©ãããã©ãŒã ãåžæããã¡ãã»ãŒãžã³ã°ãªã©ãå ·äœçãªçŽåç©ãæŠèª¬ããŠãã ããã
- ã¿ã€ã ã©ã€ã³ïŒã³ã³ãã³ãå¶äœãå ¬éããã£ã³ããŒã³æéã®æç¢ºãªã¿ã€ã ã©ã€ã³ãèšå®ããŠãã ããã
- äºç®ïŒã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãšç¹å®ã®ããŒãããŒã·ããã«å²ãåœãŠãäºç®ã決å®ããŠãã ããã
- éèŠæ¥çžŸè©äŸ¡ææšïŒKPIïŒïŒãã£ã³ããŒã³ã®æåãã©ã®ããã«æž¬å®ããŸããïŒäŸïŒãšã³ã²ãŒãžã¡ã³ãçããŠã§ããµã€ããã©ãã£ãã¯ãã³ã³ããŒãžã§ã³ïŒïŒ
äŸïŒZäžä»£ã®æ¶è²»è ã®éã§ãã©ã³ãèªç¥åºŠãé«ããããšãç®æãã¹ãã³ã±ã¢ãã©ã³ãã¯ãTikTokã§çŸå®¹ç³»ã€ã³ãã«ãšã³ãµãŒãšææºããèªç€Ÿè£œåã玹ä»ããäžé£ã®ã·ã§ãŒãåç»ãäœæãããããããŸããããã£ã³ããŒã³ã®ç®æšã¯ããã©ã³ãã®èšåæ°ãå¢ããããã©ã³ãã®ãŠã§ããµã€ããžã®ãã©ãã£ãã¯ãä¿é²ããããšã§ããKPIã«ã¯ãåç»ã®èŠèŽåæ°ããšã³ã²ãŒãžã¡ã³ãçããŠã§ããµã€ãã®ã¯ãªãã¯æ°ãå«ãŸããŸãã
2. æœåšçãªã€ã³ãã«ãšã³ãµãŒã®ç¹å®ãšãªãµãŒã
é©åãªã€ã³ãã«ãšã³ãµãŒãèŠã€ããããšã¯æãéèŠã§ããåã«ãã©ãã¯ãŒæ°ã«çŠç¹ãåœãŠãã®ã§ã¯ãªããä¿¡é Œæ§ããšã³ã²ãŒãžã¡ã³ãããããŠããªãã®ãã©ã³ããšã®é¢é£æ§ãåªå ããŠãã ãããæœåšçãªã€ã³ãã«ãšã³ãµãŒã«ã€ããŠã以äžã®èŠçŽ ãèæ ®ããŠåŸ¹åºçãªãªãµãŒããè¡ã£ãŠãã ããïŒ
- ãªãŒãã£ãšã³ã¹ã®ãã¢ã°ã©ãã£ãã¯ïŒã€ã³ãã«ãšã³ãµãŒã®ãªãŒãã£ãšã³ã¹ãããªãã®ã¿ãŒã²ããåžå ŽãšäžèŽããŠããããšã確èªããŸãããœãŒã·ã£ã«ã¡ãã£ã¢åæããŒã«ãªã©ã¯ããªãŒãã£ãšã³ã¹ã®å¹Žéœ¢ãå Žæãæ§å¥ãèå³ã«é¢ããæŽå¯ãæäŸã§ããŸãã
- ãšã³ã²ãŒãžã¡ã³ãçïŒé«ããšã³ã²ãŒãžã¡ã³ãçïŒããããã³ã¡ã³ããã·ã§ã¢ïŒã¯ãã€ã³ãã«ãšã³ãµãŒã®ã³ã³ãã³ãããªãŒãã£ãšã³ã¹ã«é¿ããŠããããšã瀺ããŸãããšã³ã²ãŒãžã¡ã³ãçã¯ãç·ãšã³ã²ãŒãžã¡ã³ãæ°ããã©ãã¯ãŒæ°ã§å²ãã100ãæããŠèšç®ããŸãã
- ã³ã³ãã³ãã®è³ªãšã¹ã¿ã€ã«ïŒã€ã³ãã«ãšã³ãµãŒã®ã³ã³ãã³ãã®è³ªãšäžè²«æ§ãè©äŸ¡ããŸããããã¯ããªãã®ãã©ã³ãã®çŸåŠã䟡å€èгãšäžèŽããŠããŸããïŒ
- ä¿¡é Œæ§ãšä¿¡çšæ§ïŒã€ã³ãã«ãšã³ãµãŒã®ä¿¡é Œæ§ãšä¿¡çšæ§ãè©äŸ¡ããŸãã圌ãã¯å®£äŒãã補åããµãŒãã¹ãå¿ããä¿¡ããŠããŸããïŒçã®æšèŠãæ¢ããçããã補åã宣äŒããçµæŽã®ããã€ã³ãã«ãšã³ãµãŒã¯é¿ããŠãã ããã
- éå»ã®ã³ã©ãã¬ãŒã·ã§ã³ïŒã€ã³ãã«ãšã³ãµãŒã®éå»ã®ã³ã©ãã¬ãŒã·ã§ã³ã確èªããŸãããããã¯æåããŸãããïŒã¯ã©ã€ã¢ã³ãã®æåŸ ã«å¿ããŠããŸãããïŒ
- ãã©ã³ãã»ãŒããã£ïŒã€ã³ãã«ãšã³ãµãŒã®äŸ¡å€èгãã³ã³ãã³ããããªãã®ãã©ã³ãã€ã¡ãŒãžãšäžèŽããŠããããšã確èªããæœåšçãªãã©ã³ãã»ãŒããã£ã®ãªã¹ã¯ãåé¿ããŠãã ããã
- å°ççãªãŒãïŒç¹å®ã®å°åãã¿ãŒã²ããã«ããŠããå Žåãã€ã³ãã«ãšã³ãµãŒããã®å°åã§åŒ·ãååšæãæã£ãŠããããšã確èªããŠãã ãããã°ããŒãã«ãã£ã³ããŒã³ã®å Žåã¯ã倿§ãªãªãŒãã£ãšã³ã¹ãæã€ã€ã³ãã«ãšã³ãµãŒãæ€èšããŠãã ããã
äŸïŒãšãŒãããã®ç°å¢æèã®é«ãæ¶è²»è ãã¿ãŒã²ããã«ããŠãããµã¹ãããã«ãã¡ãã·ã§ã³ãã©ã³ãã¯ãå«ççã§æç¶å¯èœãªã©ã€ãã¹ã¿ã€ã«ãæšé²ããããšã§ç¥ãããã€ã³ãã«ãšã³ãµãŒããªãµãŒããããããããŸããã圌ãã¯ããšãŒãããå ã§ã®ã€ã³ãã«ãšã³ãµãŒã®ãªãŒããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšã®ãšã³ã²ãŒãžã¡ã³ãçããããŠãµã¹ããããªãã£ã«é¢ããã³ã³ãã³ãã®ä¿¡é Œæ§ãè©äŸ¡ããã§ãããã
3. ã¢ãããŒããšä¿¡é Œé¢ä¿ã®æ§ç¯
ã€ã³ãã«ãšã³ãµãŒãšã®è¯å¥œãªé¢ä¿ãç¯ãããã«ã¯ãæåã®ã¢ãããŒããéåžžã«éèŠã§ããã¡ãã»ãŒãžãããŒãœãã©ã€ãºãããªãµãŒããè¡ã£ãããšã瀺ããŸããããäžè¬çãªãã³ãã¬ãŒããé¿ãããªããã®ããŒãããŒã·ãããçžäºã«æçã ãšèããã®ãã匷調ããŠãã ããã
- ããŒãœãã©ã€ãºãããã¢ãããŒãïŒã€ã³ãã«ãšã³ãµãŒã®ååãåŒã³ã圌ããäœæããç¹å®ã®ã³ã³ãã³ãã«èšåããŸãã圌ãã®ä»äºã«ã€ããŠçè§£ããããã«æéããããããšã瀺ããŸãããã
- æç¢ºã§ç°¡æœãªææ¡ïŒããªãã®ãã©ã³ãããã£ã³ããŒã³ã®ç®çãææ¡ããã³ã©ãã¬ãŒã·ã§ã³ã«ã€ããŠæç¢ºã«èª¬æããŸãã
- äŸ¡å€ææ¡ïŒæ°ãããªãŒãã£ãšã³ã¹ãžã®é²åºãåµé çãªèªç±ãééçå ±é ¬ãªã©ãã€ã³ãã«ãšã³ãµãŒã«ãšã£ãŠã®ã¡ãªããã匷調ããŸãã
- ãããã§ãã·ã§ãã«ãªããŒã³ïŒã³ãã¥ãã±ãŒã·ã§ã³å šäœãéããŠããããã§ãã·ã§ãã«ã§æ¬æã®ããããŒã³ãç¶æããŸãã
- éææ§ïŒäºç®ãšæåŸ ã«ã€ããŠéææ§ãä¿ã¡ãŸãã
- 亀æžãžã®ææ¬²ïŒäº€æžã«ååãã§ãããã€ã³ãã«ãšã³ãµãŒã®æèŠãèæ ®ããææãããããšã瀺ããŸãã
äŸïŒäžè¬çãªã¡ãŒã«ãéã代ããã«ããããã«ã¡ã¯ã[ã€ã³ãã«ãšã³ãµãŒå]ããããã°ããã®éãããªãã®Instagramã§ã®æŽ»åãæèŠããŠãããç¹ã«ãµã¹ãããã«ãªç掻ã«é¢ããåç»ã«æéãåããŸãããç§ã®ãã©ã³ã[ãã©ã³ãå]ã¯ãç°å¢ã«åªãã補åãæäŸããŠãããããªãã®ãªãŒãã£ãšã³ã¹ãç§ãã¡ã®äŸ¡å€èгãè©äŸ¡ããŠãã ãããšä¿¡ããŠããŸããç§ãã¡ã®æ°ããã©ã€ã³ã玹ä»ããäžé£ã®Instagramæçš¿ã§ã®ã³ã©ãã¬ãŒã·ã§ã³ã«ã€ããŠããã²ã話ããããŠããã ããã°å¹žãã§ããã
4. 亀æžããã»ã¹ã®é²ãæ¹
亀æžããã»ã¹ã¯ãããŒãããŒã·ããã®æ¡ä»¶ãå®çŸ©ããå Žã§ããå ±é ¬ãã³ã³ãã³ãã®æææš©ãäœ¿çšæš©ãç¬å æš©ãªã©ãããŸããŸãªåŽé¢ã«ã€ããŠè©±ãåãæºåãããŠãã ããã
4.1. ã€ã³ãã«ãšã³ãµãŒã®äŸ¡æ Œèšå®ã®çè§£
ã€ã³ãã«ãšã³ãµãŒã®äŸ¡æ Œèšå®ã¯ããã©ãã¯ãŒæ°ããšã³ã²ãŒãžã¡ã³ãçãããããã³ã³ãã³ãã®çš®é¡ãç¬å æš©ãªã©ã®èŠå ã«ãã£ãŠå€§ããç°ãªããŸããäžèœãªã¢ãããŒãã¯ãããŸããããç°ãªãäŸ¡æ Œèšå®ã¢ãã«ãçè§£ããããšãäžå¯æ¬ ã§ãã
- æçš¿ããšã®æ¯æãïŒPay-Per-PostïŒïŒããã¯æãäžè¬çãªäŸ¡æ Œèšå®ã¢ãã«ã§ãã€ã³ãã«ãšã³ãµãŒãäœæããåã³ã³ãã³ãã«å¯ŸããŠåºå®æéãæ¯æããŸãã
- ãã£ã³ããŒã³ããšã®æ¯æãïŒPay-Per-CampaignïŒïŒè€æ°ã®æçš¿ãã¹ããŒãªãŒãåç»ãå«ããã£ã³ããŒã³å šäœã«å¯ŸããŠåºå®æéãæ¯æããŸãã
- ã³ããã·ã§ã³ããŒã¹ïŒã€ã³ãã«ãšã³ãµãŒã¯ãåºæã®ç޹ä»ãªã³ã¯ãå²åŒã³ãŒããéããŠçæããã売äžã®äžå®å²åãåãåããŸãããã®ã¢ãã«ã¯ãeã³ããŒã¹ããžãã¹ã§ãã䜿çšãããŸãã
- ã¯ãªãã¯å䟡ïŒCPCïŒïŒã€ã³ãã«ãšã³ãµãŒãå ±æãããªã³ã¯ã®åã¯ãªãã¯ã«å¯ŸããŠæ¯æããŸãã
- ã€ã³ãã¬ãã·ã§ã³å䟡ïŒCPMïŒïŒã€ã³ãã«ãšã³ãµãŒã®ã³ã³ãã³ãã®1,000ã€ã³ãã¬ãã·ã§ã³ïŒè¡šç€ºåæ°ïŒããšã«æ¯æããŸãã
- ç©ã 亀æïŒBarteringïŒïŒã³ã³ãã³ããšåŒãæãã«ç¡æã®è£œåããµãŒãã¹ãæäŸããŸãããã®ã¢ãã«ã¯ãå°èŠæš¡ãªã€ã³ãã«ãšã³ãµãŒãäºç®ãéãããŠãããã©ã³ãã«é©ããŠããŸãã
æ¥çã®ãã³ãããŒã¯ã調æ»ããããªãã®ãããã«ãããé¡äŒŒã®ã€ã³ãã«ãšã³ãµãŒã®äŸ¡æ Œãæ¯èŒããŠãå ¬æ£ãªåžå ŽäŸ¡å€ãææ¡ããŠãã ãããã€ã³ãã«ãšã³ãµãŒããã£ã³ããŒã³ã«ãããããšä¿¡ãã䟡å€ã«åºã¥ããŠäº€æžããæºåãããŠãã ããã
äŸïŒ10äžäººã®ãã©ãã¯ãŒãæã€ã€ã³ãã«ãšã³ãµãŒã¯ãInstagramã®æçš¿1ä»¶ããã500ãã«ãã2,000ãã«ãè«æ±ãããããããŸãããã100äžäººã®ãã©ãã¯ãŒãæã€ã€ã³ãã«ãšã³ãµãŒã¯5,000ãã«ãã20,000ãã«ä»¥äžãè«æ±ããå¯èœæ§ããããŸãããã ãããããã¯ãããŸã§æšå®å€ã§ãããäŸ¡æ Œã¯äžèšã®èŠå ã«åºã¥ããŠå€åããŸãã
4.2. äž»èŠæ¡ä»¶ã®äº€æž
é©åãªæ¡ä»¶ã亀æžããããšã¯ãããªãã®ãã©ã³ããä¿è·ããããŒãããŒã·ããã®æåã確å®ã«ããããã«äžå¯æ¬ ã§ãã以äžã®æ¡ä»¶ãæ€èšããŠãã ããïŒ
- å ±é ¬ïŒæ¯æãé¡ã𿝿ãã¹ã±ãžã¥ãŒã«ãæç¢ºã«å®çŸ©ããŸããäŸ¡æ Œã«äº€éè²»ãå°éå ·ãªã©ã®çµè²»ãå«ãŸãããã©ããã話ãåããŸãã
- ã³ã³ãã³ãã®æææš©ãšäœ¿çšæš©ïŒã€ã³ãã«ãšã³ãµãŒãäœæããã³ã³ãã³ããèª°ãææããã©ã®ããã«äœ¿çšã§ããããæ±ºå®ããŸããèªç€Ÿã®ãŠã§ããµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã£ãã«ã§ã³ã³ãã³ããåå©çšããæš©å©ã¯ãããŸããïŒäœ¿çšæš©ã®æéãæèšããŠãã ããã
- ç¬å æš©ïŒç¬å æš©ãå¿ èŠãªå Žåã¯ããã®æéãšç¯å²ãæèšããŸããããŒãããŒã·ããæéäžãã€ã³ãã«ãšã³ãµãŒã¯ç«¶åãã©ã³ããšååã§ããŸããïŒ
- ã³ã³ãã³ãã®æ¿èªïŒã³ã³ãã³ãã®ã¬ãã¥ãŒãšæ¿èªã®ããã»ã¹ã確ç«ããŸããå ¬éåã«ã³ã³ãã³ãã«å¯ŸããŠã©ã®çšåºŠã®æèŠãè¿°ã¹ãããšãã§ããŸããïŒ
- æ å ±é瀺ïŒã€ã³ãã«ãšã³ãµãŒãã³ã³ãã³ãã®ã¹ãã³ãµãŒã§ããããšãæç¢ºã«é瀺ãããã®å°åã®åºåèŠå¶ã«æºæ ããããã«ããŸããããã¯å€ãã®å Žåãæ³åŸã§çŸ©åä»ããããŠããŸãã
- ããã©ãŒãã³ã¹ææšïŒãã£ã³ããŒã³ã®æåãæž¬å®ããããã«äœ¿çšããKPIãšãããã©ãŒãã³ã¹ã远跡ããæ¹æ³ãå®çŸ©ããŸãã
- å¥çŽè§£é€æ¡é ïŒã€ã³ãã«ãšã³ãµãŒãèŠçŽã«éåããå Žåãããã©ã³ãã«æå®³ãäžããå¯èœæ§ã®ããè¡åããšã£ãå Žåã«å¥çŽãè§£é€ã§ããæ¡é ãå«ããŸãã
- å°ççå¶éïŒã³ã³ãã³ãã«é¢ããå°ççå¶éãæèšããŸããäŸãã°ãç¹å®ã®åœã§ããå©çšã§ããªã補åã宣äŒãããã£ã³ããŒã³ã®ã³ã³ãã³ãã®å Žåãªã©ã§ãã
äŸïŒåç²§åãã©ã³ãã¯ãã€ã³ãã«ãšã³ãµãŒã®ã³ã³ãã³ãã«å¯Ÿãã1幎éã®ç¬å äœ¿çšæš©ã亀æžããèªç€Ÿã®ããŒã±ãã£ã³ã°è³æã§ã³ã³ãã³ãã䜿çšã§ããããã«ãããããããŸããããŸãããã©ã³ãã®ã¡ãã»ãŒãžã³ã°ãçŸåŠãšäžèŽããããã«ãå ¬éåã«ãã¹ãŠã®ã³ã³ãã³ãã«å¯ŸããŠæç¢ºãªæ¿èªããã»ã¹ã確ç«ããã§ãããã
5. å æ¬çãªå¥çŽæžã®äœæ
æ¡ä»¶ã«åæãããããã®åæãææžåãããå¥çŽæžã«ããããšãäžå¯æ¬ ã§ããå¥çŽæžã¯åæ¹ãä¿è·ããæåŸ ãšè²¬ä»»ãæç¢ºã«ããŸãã
å¥çŽæžãæ³çã«æå¹ã§ãããå¿ èŠãªãã¹ãŠã®åŽé¢ãç¶²çŸ ããŠããããšã確èªããããã«ãæ³åŸã®å°éå®¶ã«çžè«ããŠãã ããã以äžã®èŠçŽ ãå«ããŠãã ããïŒ
- é¢ä¿è ïŒå¥çŽã«é¢äžããåœäºè ïŒããªãã®ãã©ã³ããšã€ã³ãã«ãšã³ãµãŒïŒãæç¢ºã«ç¹å®ããŸãã
- æ¥åç¯å²ïŒæçš¿æ°ããã©ãããã©ãŒã ãã³ã³ãã³ã圢åŒãªã©ãå ·äœçãªçŽåç©ã詳述ããŸãã
- ã¿ã€ã ã©ã€ã³ïŒãã£ã³ããŒã³ã®éå§æ¥ãšçµäºæ¥ãããã³ã³ã³ãã³ãäœæãšå ¬éã®ç· ãåããæèšããŸãã
- å ±é ¬ïŒæ¯æãé¡ãæ¯æãã¹ã±ãžã¥ãŒã«ãæ¯æãæ¹æ³ãæç¢ºã«èšèŒããŸãã
- ã³ã³ãã³ãã®æææš©ãšäœ¿çšæš©ïŒèª°ãã³ã³ãã³ããææããååœäºè ãã©ã®ããã«ããã䜿çšã§ããããå®çŸ©ããŸãã
- ç¬å æš©ïŒç¬å æš©ã®èŠä»¶ãšãã®æéãæèšããŸãã
- ã³ã³ãã³ãæ¿èªããã»ã¹ïŒã³ã³ãã³ãã®ã¬ãã¥ãŒãšæ¿èªã®ããã»ã¹ãæŠèª¬ããŸãã
- æ å ±é瀺èŠä»¶ïŒã¹ãã³ãµãŒä»ãã³ã³ãã³ãã®é瀺ã«é¢ããåºåèŠå¶ãžã®æºæ ãä¿èšŒããŸãã
- ããã©ãŒãã³ã¹ææšïŒãã£ã³ããŒã³ã®æåãæž¬å®ããããã«äœ¿çšããKPIãå®çŸ©ããŸãã
- å¥çŽè§£é€æ¡é ïŒç¹å®ã®ç¶æ³äžã§å¥çŽãè§£é€ã§ããæ¡é ãå«ããŸãã
- æºæ æ³ïŒå¥çŽãèŠåŸããæ³åŸã®ç®¡èœãæå®ããŸãã
- æ©å¯ä¿æïŒæ©å¯æ å ±ãä¿è·ããããã®æ©å¯ä¿ææ¡é ãå«ããŸãã
äŸïŒãœãŒã·ã£ã«ã¡ãã£ã¢ãã£ã³ããŒã³ã®å¥çŽæžã«ã¯ãInstagramã®æçš¿æ°ãå¿ é ããã·ã¥ã¿ã°ã®äœ¿çšããã£ãã·ã§ã³ã®æ¿èªããã»ã¹ããã©ã³ããã€ã³ãã«ãšã³ãµãŒã®ç»åãèªç€Ÿã®åºåã§äœ¿çšã§ããæéãªã©ãæèšããæ¡é ãå«ãŸããå ŽåããããŸãã
6. é¢ä¿ã®æ§ç¯ãšç¶æ
ã€ã³ãã«ãšã³ãµãŒãšã®ããŒãããŒã·ããã¯åãªãååŒã§ã¯ãããŸãããé·æçãªé¢ä¿ãç¯ãããšãéèŠã§ãã宿çã«ã³ãã¥ãã±ãŒã·ã§ã³ãåãããã£ãŒãããã¯ãæäŸãã圌ãã®è²¢ç®ãèªããããšã§ãã€ã³ãã«ãšã³ãµãŒãšã®é¢ä¿ãè²ãã§ãã ããã
- 宿çãªã³ãã¥ãã±ãŒã·ã§ã³ïŒãã£ã³ããŒã³æéäžãã€ã³ãã«ãšã³ãµãŒãšé£çµ¡ãåãåããææ°æ å ±ãæäŸãã質åãæžå¿µäºé ã«å¯Ÿå¿ããŸãã
- 建èšçãªãã£ãŒãããã¯ïŒåœŒãã®ã³ã³ãã³ãã«å¯ŸããŠå»ºèšçãªãã£ãŒãããã¯ãæäŸããæ¹åããã©ã³ãã¡ãã»ãŒãžãšã®æŽåæ§ãå³ãæå©ããããŸãã
- èªèãšæè¬ïŒåœŒãã®åªåãšè²¢ç®ãèªããŸããæè¬ã®èŽãç©ãéã£ãããåªããããã©ãŒãã³ã¹ã«å¯ŸããŠããŒãã¹ã€ã³ã»ã³ãã£ããæäŸãããããããšãæ€èšããŠãã ããã
- é·æçãªããŒãããŒã·ããïŒé·æçãªããŒãããŒã·ããã®æ©äŒãæ¢ããŸããã€ã³ãã«ãšã³ãµãŒãšã®ç¶ç¶çãªé¢ä¿ãç¯ãããšã§ããã倧ããªãã©ã³ããã€ã€ã«ãã£ãšããæ¬ç©ã®ã³ã³ãã³ãã«ã€ãªããå¯èœæ§ããããŸãã
- æåçãªãã¥ã¢ã³ã¹ã®çè§£ïŒã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ãããžãã¹æ £è¡ã«ãããæåçãªéãã«æ³šæããŠãã ãããããã«å¿ããŠã¢ãããŒãã調æŽããŠãã ããã
äŸïŒãã£ã³ããŒã³ãæåããåŸãã€ã³ãã«ãšã³ãµãŒã«ããŒãœãã©ã€ãºãããæè¬ã®æçŽãšãããããªèŽãç©ãéããŸããäŒç€Ÿã®ã€ãã³ããžã®æåŸ ããå°æ¥ã®ãã£ã³ããŒã³ãžã®åå ãæ€èšããŠãã ãããæ°è£œåããµãŒãã¹ãžã®æ©æã¢ã¯ã»ã¹ãæäŸããŸããããã€ã³ãã«ãšã³ãµãŒã䟡å€ããããŒãããŒãšããŠæ±ãããšã§ã匷åã§æç¶çãªé¢ä¿ãè²ãããšãã§ããŸãã
7. ããã©ãŒãã³ã¹ã®ç£èŠãšè©äŸ¡
ã€ã³ãã«ãšã³ãµãŒãã£ã³ããŒã³ã®ããã©ãŒãã³ã¹ã远跡ããããšã¯ããã®æåãæž¬å®ããæ¹åç¹ãç¹å®ããããã«äžå¯æ¬ ã§ãããšã³ã²ãŒãžã¡ã³ãçããŠã§ããµã€ããã©ãã£ãã¯ãã³ã³ããŒãžã§ã³ãªã©ãäºåã«å®çŸ©ããKPIãç£èŠããŠãã ããã
- äž»èŠææšã®è¿œè·¡ïŒãœãŒã·ã£ã«ã¡ãã£ã¢åæããŒã«ã䜿çšããŠãã€ã³ãã«ãšã³ãµãŒã®ã³ã³ãã³ãã«ãã£ãŠçæããããšã³ã²ãŒãžã¡ã³ãããªãŒãããŠã§ããµã€ããã©ãã£ãã¯ã远跡ããŸãã
- ãã©ã³ãèšåã®ç£èŠïŒãã©ã³ãã®èšåã远跡ããŠããã£ã³ããŒã³ããã©ã³ãèªç¥åºŠã«äžããå šäœçãªåœ±é¿ãè©äŸ¡ããŸãã
- ROIã®åæïŒã³ã¹ããšçæãããåçãŸãã¯ãªãŒããæ¯èŒããŠããã£ã³ããŒã³ã®æè³åççïŒROIïŒãèšç®ããŸãã
- ãã£ãŒãããã¯ã®åéïŒã€ã³ãã«ãšã³ãµãŒãããã£ãŒãããã¯ãåéããŠããã£ã³ããŒã³ã«é¢ãã圌ãã®èŠç¹ãçè§£ããçŽé¢ãã課é¡ãç¹å®ããŸãã
- æŠç¥ã®èª¿æŽïŒåéããããŒã¿ã䜿çšããŠãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°æŠç¥ã調æŽããå°æ¥ã®ãã£ã³ããŒã³ãæ¹åããŸãã
äŸïŒã€ã³ãã«ãšã³ãµãŒã®åºæã®ç޹ä»ãªã³ã¯ãéããŠçæããããŠã§ããµã€ãèšªåæ°ãšå£²äžã远跡ããŸãããªã³ã¯ãã¯ãªãã¯ãããŠãŒã¶ãŒã®ãã¢ã°ã©ãã£ãã¯ãåæããŠãã©ã®ãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããæãåå¿ããããçè§£ããŸãããã®ããŒã¿ã䜿çšããŠãå°æ¥ã®ãã£ã³ããŒã³ã®ã¿ãŒã²ãã£ã³ã°ãšã¡ãã»ãŒãžã³ã°ãæŽç·ŽãããŸãã
8. æ³çããã³å«ççèæ ®äºé
ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã®æ³çããã³å«ççãªç¶æ³ãä¹ãåãããšã¯ãéææ§ãç¶æãããã©ã³ãã®è©å€ãä¿è·ããããã«äžå¯æ¬ ã§ãã
- æ å ±é瀺èŠä»¶ïŒã€ã³ãã«ãšã³ãµãŒãã³ã³ãã³ãã®ã¹ãã³ãµãŒã§ããããšãæç¢ºã«é瀺ãããã®å°åã®åºåèŠå¶ã«æºæ ããããã«ããŸããããã«ã¯ã#adã#sponsoredã#partnerãªã©ã®ããã·ã¥ã¿ã°ã®äœ¿çšãå«ãŸããããšããããããŸãã
- åºååºæºïŒããŸããŸãªåœã®åºååºæºãšã¬ã€ãã©ã€ã³ã«æ³šæããŠãã ããã補åããµãŒãã¹ã«é¢ããèåœãŸãã¯èª€è§£ãæã䞻匵ã¯é¿ããŠãã ããã
- ããŒã¿ãã©ã€ãã·ãŒïŒã€ã³ãã«ãšã³ãµãŒãã£ã³ããŒã³ããããŒã¿ãåéããã³äœ¿çšããéã«ã¯ãGDPRãªã©ã®ããŒã¿ãã©ã€ãã·ãŒèŠå¶ã«æºæ ããŠãã ããã
- èäœæš©æ³ïŒã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã§ç»åãåç»ã鳿¥œã䜿çšããéã«ã¯ãèäœæš©æ³ãå°éããŠãã ãããå¿ èŠãªã©ã€ã»ã³ã¹ãšèš±å¯ãååŸããŠãã ããã
- å«ççèæ ®äºé ïŒã€ã³ãã«ãšã³ãµãŒããã©ã³ããšã®é¢ä¿ã«ã€ããŠéææ§ãä¿ã¡ã欺ççãŸãã¯æäœçãªæŠè¡ã«åŸäºããªãããã«ããããšã§ãå«ççãªããŒã±ãã£ã³ã°æ £è¡ãä¿é²ããŸãã
äŸïŒç±³åœã§ã¯ãé£éŠååŒå§å¡äŒïŒFTCïŒããã€ã³ãã«ãšã³ãµãŒã«ãã©ã³ããšã®é¢ä¿ãæç¢ºãã€ç®ç«ã€ããã«é瀺ããããšã矩åä»ããŠããŸããæ¬§å·é£åã§ã¯ãããžã¿ã«ãµãŒãã¹æ³ïŒDSAïŒããã®ä»ã®æ¶è²»è ä¿è·æ³ã®äžã§åæ§ã®èŠå¶ãååšããŸãã
9. ã°ããŒãã«ãªèæ ®äºé
ã°ããŒãã«èŠæš¡ã§ã€ã³ãã«ãšã³ãµãŒãšã®ããŒãããŒã·ããã亀æžããéã«ã¯ãããŸããŸãªåœã®æåçãªéããèšèªã®å£ãæ³èŠå¶ãèæ ®ããããšãéèŠã§ãã
- æåçæåæ§ïŒæåçãªãã¥ã¢ã³ã¹ã«æ³šæããæã蟌ã¿ãã¹ãã¬ãªã¿ã€ããé¿ããŠãã ãããçŸå°ã®ãªãŒãã£ãšã³ã¹ã«é¿ãããã«ãã¡ãã»ãŒãžã³ã°ãšã¯ãªãšã€ãã£ããªã¢ãããŒãã調æŽããŠãã ããã
- èšèªç¿»èš³ïŒã³ã³ãã³ããçŸå°ã®èšèªã«æ£ç¢ºã«ç¿»èš³ãããŠããããšã確èªããŠãã ããããšã©ãŒãé¿ããããã«ãããã®ç¿»èš³ãµãŒãã¹ãå©çšããããšãæ€èšããŠãã ããã
- æ³çã³ã³ãã©ã€ã¢ã³ã¹ïŒãã£ã³ããŒã³ã宿œããååœã®æ³çããã³èŠå¶èŠä»¶ã調æ»ããŠãã ãããçŸå°ã®åºååºæºãšããŒã¿ãã©ã€ãã·ãŒèŠå¶ã«æºæ ããŠãã ããã
- æ¯æãæ¹æ³ïŒããŸããŸãªåœã®ã€ã³ãã«ãšã³ãµãŒã«äŸ¿å©ãªæ¯æãæ¹æ³ãæäŸããŠãã ãããè€æ°ã®é貚ããµããŒãããåœéçãªæ¯æããã©ãããã©ãŒã ã®äœ¿çšãæ€èšããŠãã ããã
- ã¿ã€ã ãŸãŒã³ïŒã³ã³ãã³ãã®ã¹ã±ãžã¥ãŒã«èšå®ãã€ã³ãã«ãšã³ãµãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ã®éã«ã¯ãã¿ã€ã ãŸãŒã³ã®éãã«æ³šæããŠãã ããã
äŸïŒæ¥æ¬ã§ã€ã³ãã«ãšã³ãµãŒãã£ã³ããŒã³ãéå§ããéã«ã¯ãæ¥æ¬ã®æåãšäŸ¡å€èгã調æ»ããããšãäžå¯æ¬ ã§ããã¡ãã»ãŒãžã³ã°ã¯æ¬æãæããæœåšçã«äžå¿«ãŸãã¯ç©è°ãéžããããã¯ãé¿ããã¹ãã§ããã³ã³ãã³ãã¯ããã®ç¿»èš³è ã«ãã£ãŠæ¥æ¬èªã«ç¿»èš³ãããæ¯æãã¯æ¥æ¬åããµããŒããããã©ãããã©ãŒã ãéããŠè¡ãããã¹ãã§ãã
10. çµè«
ã€ã³ãã«ãšã³ãµãŒãšã®ããŒãããŒã·ãã亀æžããã¹ã¿ãŒããããšã¯ãæåãæç¶å¯èœãªã³ã©ãã¬ãŒã·ã§ã³ãç¯ãããã«äžå¯æ¬ ã§ããç®çãå®çŸ©ããæœåšçãªã€ã³ãã«ãšã³ãµãŒããªãµãŒããã亀æžããã»ã¹ãé²ããå æ¬çãªå¥çŽæžãäœæãã匷åãªé¢ä¿ãç¯ããããã©ãŒãã³ã¹ãç£èŠããæ³çããã³å«ççã¬ã€ãã©ã€ã³ãéµå®ããããšã§ãã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°æŽ»åã®ROIãæå€§åããã°ããŒãã«åžå Žã§ã®ããžãã¹ç®æšãéæããããšãã§ããŸããé©å¿æ§ãä¿ã¡ãç¶ç¶çã«åŠã³ãã€ã³ãã«ãšã³ãµãŒãšã®çã®ã€ãªãããè²ãããšã§ãé·æçãªæåãä¿é²ããçžäºã«æçãªããŒãããŒã·ãããåµé ããããšãå¿ããªãã§ãã ããã