äžè²«æ§ã®ãã圱é¿åã®é«ãã³ã³ãã³ããå®çŸããã®ã¬ã€ãã¯ãã°ããŒãã«ã³ã³ãã³ãæŠç¥ãæåã«å°ããšãã£ããªã¢ã«ã«ã¬ã³ããŒã®èšç»æ¹æ³ã解説ãå©ç¹ãå¿ é èŠçŽ ãäœæãæé©åãåœéããŒã ã®ãã¹ããã©ã¯ãã£ã¹ãç¶²çŸ ããŸãã
ã³ã³ãã³ãæŠç¥ããã¹ã¿ãŒããïŒãšãã£ããªã¢ã«ã«ã¬ã³ããŒãã©ã³ãã³ã°ã®å
仿¥ã®è¶ æ¥ç¶çãªã°ããŒãã«åžå Žã«ãããŠãã³ã³ãã³ãã«å¯Ÿããäžè²«æ§ã®ããæŠç¥çãªã¢ãããŒãã¯ãæçã§ããã ãã§ãªãäžå¯æ¬ ã§ããäžçäžã®äŒæ¥ã¯ããªãŒãã£ãšã³ã¹ãšã€ãªããããã©ã³ãã®æš©åšãç¯ãããšã³ã²ãŒãžã¡ã³ããä¿é²ããããã«ãããžã¿ã«ã³ã³ãã³ããžã®äŸå床ãé«ããŠããŸããããããå¿ èŠãªã³ã³ãã³ãã®èšå€§ãªéã¯ã匷åºãªãã¬ãŒã ã¯ãŒã¯ãªãã§ã¯ããã«æã«è² ããªããªããŸããããã§ããšãã£ããªã¢ã«ã«ã¬ã³ããŒã广çãªã³ã³ãã³ãæŠç¥ã®ç€ãšããŠç»å ŽããŸãã
ãšãã£ããªã¢ã«ã«ã¬ã³ããŒã¯ãåãªãä»åŸã®æçš¿ã¹ã±ãžã¥ãŒã«ã§ã¯ãããŸãããããã¯ãã³ã³ãã³ãäœæã®åãçµã¿ããå æ¬çãªããžãã¹ç®æšãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒãºãããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãšé£æºãããæŠç¥çãªããŒã«ã§ããã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«ãšã£ãŠããã®èšç»ã¯ããã«éèŠãšãªãã倿§ãªæåçãã¥ã¢ã³ã¹ãã¿ã€ã ãŸãŒã³ãåžå Žã®æåæ§ãèæ ®ããå¿ èŠããããŸãããã®å æ¬çãªã¬ã€ãã§ã¯ããšãã£ããªã¢ã«ã«ã¬ã³ããŒãã©ã³ãã³ã°ã®æè¡ãšç§åŠãæ·±ãæãäžããã°ããŒãã«ãªã³ã³ãã³ãã®æåãä¿é²ããã«ã¬ã³ããŒãäœæããããã®å®è·µçãªæŽå¯ãæäŸããŸãã
ãªããšãã£ããªã¢ã«ã«ã¬ã³ããŒãã©ã³ãã³ã°ãã°ããŒãã«ã³ã³ãã³ãæŠç¥ã«ãšã£ãŠéèŠãªã®ã
ãã©ã®ããã«ããæãäžããåã«ãããªããã確ç«ããŸããããããæ§æããããšãã£ããªã¢ã«ã«ã¬ã³ããŒã¯ãã°ããŒãã«èŠæš¡ã§äºæ¥ãå±éããéã«å¢å¹ ãããå€ãã®å©ç¹ãæäŸããŸãïŒ
- äžè²«æ§ãšäºæž¬å¯èœæ§ïŒé«å質ãªã³ã³ãã³ãã®å®å®ããæµãã確ä¿ããã³ã³ãã³ãã®ç©ºçœæéãé²ãããªãŒãã£ãšã³ã¹ã®é¢å¿ãç¶æããŸããã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«ãšã£ãŠããã®äžè²«æ§ã¯ç°ãªãå°åéã§ä¿¡é Œãšä¿¡é Œæ§ãç¯ããŸãã
- æŠç¥ç飿ºïŒã³ã³ãã³ããããžãã¹ç®æšã補åããŒã³ããå£ç¯ããšã®ããã¢ãŒã·ã§ã³ãããã³å šäœçãªããŒã±ãã£ã³ã°ç®æšãçŽæ¥ãµããŒãããããšãä¿èšŒããŸããããã¯ãç°ãªããã£ã³ããŒã³ã®ã¿ã€ã ã©ã€ã³ãæã€è€æ°ã®åœéåžå Žãã¿ãŒã²ããã«ããéã«äžå¯æ¬ ã§ãã
- ã³ã©ãã¬ãŒã·ã§ã³ã®åŒ·åïŒå ±æã«ã¬ã³ããŒã¯ãã©ã€ã¿ãŒãç·šéè ããã¶ã€ããŒããœãŒã·ã£ã«ã¡ãã£ã¢ãããŒãžã£ãŒãããŒã±ãã£ã³ã°ããŒã ãªã©ããã¹ãŠã®é¢ä¿è ã«ãšã£ãŠäžå¿çãªæ å ±æºãšããŠæ©èœããŸããããã«ãããç¹ã«åæ£ãããŸãã¯åœéçãªããŒã ã«ãããŠãã³ãã¥ãã±ãŒã·ã§ã³ãåçåãããããã«ããã¯ãæžå°ããŸãã
- ãªãŒãã£ãšã³ã¹äžå¿ã®ã¢ãããŒãïŒãªãŒãã£ãšã³ã¹ã®ããŒãºããã€ã³ãã€ã³ããé¢å¿ã«åºã¥ããŠã³ã³ãã³ãã®ããŒããèšç»ããããšã§ãã³ã³ãã³ãã倿§ãªã°ããŒãã«ã»ã°ã¡ã³ãã«é¿ãããšãä¿èšŒã§ããŸãã
- ãªãœãŒã¹ç®¡çã®æ¹åïŒäºç®ã人å¡ãããŒã«ãªã©ã®ãªãœãŒã¹ã®å¹ççãªé åãå¯èœã«ããã³ã³ãã³ãã®äœæãšé ä¿¡ã广çã«ç®¡çãããããšãä¿èšŒããŸãã
- ç©æ¥µçãªèšç»ãšæè»æ§ïŒæ§é ãæäŸããªããããåªããã«ã¬ã³ããŒã¯é©å¿ãå¯èœã§ããäž»èŠãªã°ããŒãã«ã€ãã³ããç¥æ¥ãæ°ããªãã¬ã³ããèšç»ãã€ã€ãå¿ èŠã«å¿ããŠæ¹å転æããäœå°ãæ®ããŸãã
- SEOæé©åïŒç°ãªãåœéæ€çŽ¢åžå Žã«ã¢ããŒã«ããé¢é£ããŒã¯ãŒãããããã¯ãäžå¿ã«ã³ã³ãã³ããæŠç¥çã«èšç»ã§ããŸãã
- åžå Žéã§ã®ãã©ã³ãäžè²«æ§ïŒçµ±äžãããèšç»ãæã€ããšã§ããã©ã³ãã¡ãã»ãŒãžãšããŒã³ã®äžè²«æ§ãä¿ã¡ãªãããé©åãªå Žåã«ã¯ããŒã«ã©ã€ãºãããé©å¿ãå¯èœã«ããŸãã
å ç¢ãªãšãã£ããªã¢ã«ã«ã¬ã³ããŒã®äž»èŠã³ã³ããŒãã³ã
çã«å¹æçãªãšãã£ããªã¢ã«ã«ã¬ã³ããŒã¯ãå æ¬çã§é©å¿æ§ããããŸãã詳现ã¯ç°ãªãå ŽåããããŸããããããã®ã³ã¢ã³ã³ããŒãã³ããååšããã¹ãã§ãïŒ
1. ã³ã³ãã³ãã®ãããã¯/ããŒã
ããã¯ã³ã³ãã³ãã®æ žå¿ãšãªãäž»é¡ã§ãããªãŒãã£ãšã³ã¹ã«é¢é£æ§ããããæŠç¥çç®æšãšäžèŽããŠããå¿ èŠããããŸããã°ããŒãã«ã³ã³ãã³ãã®å ŽåãããŒã«ã©ã€ãºãŸãã¯é©å¿å¯èœãªåºç¯ãªããŒããæ€èšããŸãã
2. ã³ã³ãã³ãã®çš®é¡/圢åŒ
ã³ã³ãã³ãã¯ã©ã®ãããªåœ¢åŒãåããŸããïŒäŸãšããŠã¯ãããã°æçš¿ãèšäºããã¯ã€ãããŒããŒãã±ãŒã¹ã¹ã¿ãã£ãã€ã³ãã©ã°ã©ãã£ãã¯ããããªãããããã£ã¹ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®æŽæ°ããŠã§ãããŒãªã©ããããŸãã倿§ãªåœ¢åŒãæäŸããããšã§ãã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã®å€æ§ãªå¥œã¿ã«å¿ããããšãã§ããŸãã
3. ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ã
ãã®ã³ã³ãã³ãã¯ã©ã®ç¹å®ã®ãªãŒãã£ãšã³ã¹ã°ã«ãŒãã察象ãšããŠããŸããïŒã°ããŒãã«æŠç¥ã§ã¯ãå°åãæ¥çãè·åããããã¯æåçèŠªåæ§ã«ãã£ãŠã»ã°ã¡ã³ãåããããšãèããããŸãã
4. ããŒã¯ãŒããšSEOãã©ãŒã«ã¹
ã¿ãŒã²ãããšãããã©ã€ããªããã³ã»ã«ã³ããªããŒã¯ãŒããç¹å®ããŸããå°åããšã®ããŒã¯ãŒãã®ããªãšãŒã·ã§ã³ã調æ»ããããšã¯ãåœéçãªSEOã«ãšã£ãŠéåžžã«éèŠã§ãã
5. ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒ
ã³ã³ãã³ããæ¶è²»ããåŸã«ãªãŒãã£ãšã³ã¹ã«äœãããŠã»ããã§ããïŒïŒäŸïŒãã¯ã€ãããŒããŒã®ããŠã³ããŒãããŠã§ãããŒãžã®ç»é²ã補åããŒãžãžã®ã¢ã¯ã»ã¹ããœãŒã·ã£ã«ã¡ãã£ã¢ã§ã®å ±æãªã©ïŒã
6. èè /äœæè
誰ãã³ã³ãã³ãäœæã®è²¬ä»»è ã§ããïŒããã«ããã説æè²¬ä»»ã確ä¿ãããŸãã
7. ææ¥ïŒãã©ãããã¬ãã¥ãŒãæçµïŒ
ã³ã³ãã³ãäœæããã»ã¹ã®å段éã®æç¢ºãªç· ãåãã¯ãåæ»ãªå®è¡ã«äžå¯æ¬ ã§ãã
8. å ¬éæ¥
ã³ã³ãã³ããå ¬éãããäºå®ã®æ¥æãç°ãªãã¿ã€ã ãŸãŒã³ã®æé©ãªå ¬éæéãèæ ®ããŸãã
9. é ä¿¡ãã£ãã«
ã³ã³ãã³ãã¯ã©ãã§å®£äŒãããŸããïŒïŒäŸïŒããã°ãLinkedInãTwitterãFacebookãWeChatãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãã¡ãŒã«ãã¥ãŒã¹ã¬ã¿ãŒãææåºåãªã©ïŒã
10. ã¹ããŒã¿ã¹
åã³ã³ãã³ãã®é²æç¶æ³ã远跡ããŸãïŒäŸïŒã¢ã€ãã¢ãé²è¡äžãã¬ãã¥ãŒäžãå ¬éæžã¿ãã¢ãŒã«ã€ãæžã¿ïŒã
11. ãã£ã³ããŒã³/ç®æšãšã®é£æº
åã³ã³ãã³ããç¹å®ã®ããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãããžãã¹ç®æšã«çµã³ã€ããŸããããã«ãããåã³ã³ãã³ãäœæã®åãçµã¿ã®äŸ¡å€ã瀺ãããŸãã
12. ããŒã«ãªãŒãŒã·ã§ã³/é©å¿ã«é¢ããã¡ã¢
ã°ããŒãã«ã³ã³ãã³ãã«ãšã£ãŠéåžžã«éèŠã§ããã®ã»ã¯ã·ã§ã³ã§ã¯ãç¹å®ã®åžå Žã§å¿ èŠãšãªãæåçãªé©å¿ã翻蚳ããŸãã¯å°åç¹æã®äºé ã詳述ã§ããŸãã
ã°ããŒãã«ãšãã£ããªã¢ã«ã«ã¬ã³ããŒã®æ§ç¯ïŒã¹ããããã€ã¹ãããã¢ãããŒã
ã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«å¹æçã«å¯Ÿå¿ãããšãã£ããªã¢ã«ã«ã¬ã³ããŒãäœæããã«ã¯ãæ§é åãããææ ®æ·±ãã¢ãããŒããå¿ èŠã§ãïŒ
ã¹ããã1ïŒã°ããŒãã«ã³ã³ãã³ãã®ãŽãŒã«ãšç®æšãå®çŸ©ãã
ã³ã³ãã³ãã§äœãéæãããã§ããïŒæ°ããåžå Žã§ã®ãã©ã³ãèªç¥åºŠã®åäžãç¹å®ã®å°åã§ã®ãªãŒãçæããŠã§ããµã€ãã®ãã©ãã£ãã¯ä¿é²ããŸãã¯ãœãŒããªãŒããŒã·ããã®ç¢ºç«ãç®æããŠããŸããïŒããªãã®ç®æšããã³ã³ãã³ãã®ããŒããšåªå é äœã圢æããŸãã
ã°ããŒãã«ãªèæ ®äºé ïŒç®æšãã¹ã±ãŒã©ãã«ã§ãããããŸããŸãªåžå Žã®ããŒãºã«é©å¿å¯èœã§ããããšã確èªããŸããäŸãã°ãããã©ã³ãèªç¥åºŠã®åäžãã¯ããAPACå°åã§ã®ãã©ã³ãèªç¥åºŠã®åäžããŸãã¯ããšãŒãããã®ãã£ã³ããã¯ã»ã¯ã¿ãŒã§ã®ãœãŒããªãŒããŒã·ããã®ç¢ºç«ããšè§£éããããããããŸããã
ã¹ããã2ïŒã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ããçè§£ãã
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ·±ãçè§£ããããšãæãéèŠã§ããããã«ã¯äººå£çµ±èšä»¥äžã®ãã®ãå«ãŸããŸãã圌ãã®æåçèæ¯ãèšèªã®å¥œã¿ãã¡ãã£ã¢æ¶è²»ç¿æ £ããã€ã³ãã€ã³ãããããŠããããã®åžå Žã§çŽé¢ããå ·äœçãªèª²é¡ãèæ ®ããŸãã
äŸïŒåç±³ã®äŒæ¥ãã¿ãŒã²ããã«ãããœãããŠã§ã¢äŒç€Ÿã¯ãçç£æ§ãšå¹çæ§ã«çŠç¹ãåœãŠããããããŸãããããããæ±åã¢ãžã¢ã®äŒæ¥ãã¿ãŒã²ããã«ããå Žåã¯ãçµæžç¶æ³ã®éããããã¢ãã€ã«ãã¡ãŒã¹ãã®ã¢ã¯ã»ã·ããªãã£ãè²»çšå¯Ÿå¹æã«é¢ããèæ ®äºé ã«ã察åŠããå¿ èŠããããããããŸããã
ã¹ããã3ïŒã°ããŒãã«ãªããŒã¯ãŒããšãããã¯èª¿æ»ã宿œãã
ã¿ãŒã²ããåžå Žå šäœã§é¢é£æ§ããããæ€çŽ¢å¯èœãªãããã¯ãç¹å®ããŸããç°ãªãèšèªãå°åã«é¢ããæŽå¯ãæäŸããããŒã¯ãŒã調æ»ããŒã«ã䜿çšããŸãããšããŒã°ãªãŒã³ãããã¯ã ãã§ãªããç¹å®ã®æåãã€ãã³ãã«ç¹æã®ãã¬ã³ããããã¯ãæ¢ããŸãã
äŸïŒãµã¹ãããã«ãã¡ãã·ã§ã³ãã©ã³ãã¯ãè±èªããã©ã³ã¹èªãã¹ãã€ã³èªãæ¥æ¬èªã§ããšã³ãã¬ã³ããªãŒãªè¡£é¡ãã«é¢é£ããããŒã¯ãŒãã調æ»ããçšèªãæ¶è²»è ã®ææ ãç°ãªãå Žåãããããšãçè§£ãããããããŸããã
ã¹ããã4ïŒäž»èŠãªã°ããŒãã«ãªæ¥ä»ãšã€ãã³ããèšç»ãã
äž»èŠãªåœéçãªç¥æ¥ãæåçãªç¥å žãæ¥çã®ã«ã³ãã¡ã¬ã³ã¹ãããã³éèŠãªã°ããŒãã«ã€ãã³ããç¹å®ããŸãããããã¯ãã³ã³ãã³ãã®åªããããŒãã®ã¢ã³ã«ãŒãšããŠæ©èœããŸãããŸããäž»èŠãªã¿ãŒã²ããåœã®éèŠãªåœæ°ã®ç¥æ¥ãèæ ®ããŸãã
äŸïŒæ è¡äŒç€Ÿã¯ãã¢ãžã¢åžå Žåãã«æ§æ£æããã€ãåãã«ãªã¯ããŒããŒãã§ã¹ãããšãŒããã諞åœåãã«å€äŒã¿ãäžå¿ã«ã³ã³ãã³ããèšç»ããããã«å¿ããŠããã¢ãŒã·ã§ã³ãèšäºã調æŽãããããããŸããã
ã¹ããã5ïŒã³ã³ãã³ãã®æ±ãšããŒããæ±ºå®ãã
ã³ã³ãã³ãã®æ±ã¯ãã³ã³ãã³ããäžè²«ããŠåãäžããå æ¬çãªãããã¯ãã«ããŽãªã§ãããããã¯ããã©ã³ãã®å°éç¥èãšãªãŒãã£ãšã³ã¹ã®é¢å¿ã«æ²¿ã£ãŠããå¿ èŠããããŸããã°ããŒãã«æŠç¥ã§ã¯ãæ®éçãªé åãæã¡ã€ã€ãããŒã«ã©ã€ãºå¯èœãªæ±ãæ€èšããŸãã
äŸïŒãã¯ãããžãŒäŒæ¥ã¯ããä»äºã®æªæ¥ãããããžãã¹ã«ãããAIããããµã€ããŒã»ãã¥ãªãã£ã®ãã¹ããã©ã¯ãã£ã¹ããšãã£ãæ±ãæã€ãããããŸãããåæ±ãããç¹å®ã®å°åã®æžå¿µãã€ãããŒã·ã§ã³ã«åãããã³ã³ãã³ãã®ã¢ã€ãã¢ãçã¿åºãããšãã§ããŸãã
ã¹ããã6ïŒãšãã£ããªã¢ã«ã«ã¬ã³ããŒããŒã«ãéžæãã
ã·ã³ãã«ãªã¹ãã¬ããã·ãŒãããæŽç·Žããããããžã§ã¯ã管çãã©ãããã©ãŒã ãŸã§ãæ°å€ãã®ããŒã«ãå©çšå¯èœã§ãïŒ
- ã¹ãã¬ããã·ãŒãïŒGoogleã¹ãã¬ããã·ãŒããExcelïŒïŒè²»çšå¯Ÿå¹æãé«ãæè»ã§ãå°èŠæš¡ãªããŒã ãå§ããã°ããã®ããŒã ã«é©ããŠããŸãã
- ãããžã§ã¯ã管çããŒã«ïŒAsanaãTrelloãMonday.comïŒïŒã³ã©ãã¬ãŒã·ã§ã³æ©èœãã¿ã¹ã¯ç®¡çãèŠèŠçãªã¯ãŒã¯ãããŒãæäŸããŸãã
- å°çšã®ã³ã³ãã³ãããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ïŒHubSpotãCoScheduleãContentCalïŒïŒã³ã³ãã³ãã®èšç»ãã¹ã±ãžã¥ãŒãªã³ã°ãåæããœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çã«ç¹åããæ©èœãæäŸããŸãã
ã°ããŒãã«ãªèæ ®äºé ïŒç°ãªãã¿ã€ã ãŸãŒã³éã§ã®ã³ã©ãã¬ãŒã·ã§ã³ãä¿é²ããå°ççã«åæ£ããããŒã ã¡ã³ããŒéã§æ å ±ãç°¡åã«å ±æã§ããããŒã«ãéžæããŸãã
ã¹ããã7ïŒã«ã¬ã³ããŒã«å ¥åãã
éžæããããŒã«ã«ã³ã³ãã³ãã®ã¢ã€ãã¢ãå ¥åãå§ãããããã¯ã圢åŒãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãããŒã¯ãŒããç· ãåããªã©ã®é¢é£è©³çްãå²ãåœãŠãŸããååæãŸãã¯æããšã®ãã¥ãŒããå§ããå¿ èŠã«å¿ããŠæ¡åŒµããŸãã
ã¹ããã8ïŒããŒã«ãªãŒãŒã·ã§ã³ãšç¿»èš³ãèšç»ãã
ããã¯ã°ããŒãã«ãªæåã®ããã®éèŠãªã¹ãããã§ããã©ã®ã³ã³ãã³ãã翻蚳ããå¿ èŠãããããããŒã«ãªãŒãŒã·ã§ã³ããã»ã¹ãã©ã®ããã«æ©èœããããæ±ºå®ããŸããæ¢åã®ã³ã³ãã³ãã翻蚳ããŸããããããšãå°ååºæã®ã³ã³ãã³ãããŒãããäœæããŸããïŒ
äŸïŒã°ããŒãã«ãªeã³ããŒã¹ãã©ãããã©ãŒã ã¯ãäž»èŠåžå Žåãã«è£œå説æãšããŒã±ãã£ã³ã°ã¡ãŒã«ã翻蚳ããäžæ¹ã§ãå°å ã®ã·ã§ããã³ã°ãã¬ã³ããæåçãªèŽãç©ã®ç¿æ £ã«å¯Ÿå¿ããããã°ã³ã³ãã³ããäœæãããããããŸããã
ã¹ããã9ïŒæé©ãªã°ããŒãã«ãªãŒãã®ããã«ã¹ã±ãžã¥ãŒã«ãçµã
ã³ã³ãã³ããã¹ã±ãžã¥ãŒãªã³ã°ããéã¯ãç°ãªãå°åã®ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒã¯æŽ»åæéãèæ ®ããŸããå šå¡ã®ãã©ã€ã ã¿ã€ã ã«åãããããšã¯äžå¯èœã§ããããœãŒã·ã£ã«ã¡ãã£ã¢ã®æçš¿ãã¡ãŒã«ãã£ã³ããŒã³ãæŠç¥çã«ãããããšãã§ããŸãã
äŸïŒãšãŒããããšã¢ãžã¢ã®äž¡æ¹ãã¿ãŒã²ããã«ããŠããå ŽåããšãŒãããã®ãªãŒãã£ãšã³ã¹åãã«ååäžã«LinkedInã®æçš¿ãå ¬éãããã®åŸãã¢ãžã¢ã®ãªãŒãã£ãšã³ã¹åãã«ãã®æ¥ã®é ãæéã«åæ§ã®æçš¿ãã¹ã±ãžã¥ãŒã«ãããããããŸããã
ã¹ããã10ïŒã¬ãã¥ãŒãæ¹åãå埩
ãšãã£ããªã¢ã«ã«ã¬ã³ããŒã¯çããææžã§ãã宿çã«ãã®ããã©ãŒãã³ã¹ãã¬ãã¥ãŒããç°ãªããªãŒãã£ãšã³ã¹ã«äœãé¿ãããåæããããŒã¿ãšæ°ããªãã¬ã³ãã«åºã¥ããŠèšç»ã調æŽããæºåãããŸãã
ã°ããŒãã«ãšãã£ããªã¢ã«ã«ã¬ã³ããŒç®¡çã®ãã¹ããã©ã¯ãã£ã¹
ãšãã£ããªã¢ã«ã«ã¬ã³ããŒã®å¹æçãªç®¡çãç¹ã«ã°ããŒãã«ãªç¯å²ã§ã¯ããã¹ããã©ã¯ãã£ã¹ãéµå®ããå¿ èŠããããŸãïŒ
1. éšé暪æçãªã³ã©ãã¬ãŒã·ã§ã³ãä¿é²ãã
èšç»ããã»ã¹ã«ç°ãªãéšéãå°åã®é¢ä¿è ãé¢äžãããŸããããã«ããã倿§ãªèŠç¹ãšåžå Žã®æŽå¯ãåãå ¥ããããããšãä¿èšŒãããŸããå®äŸã®åæäŒè°ã¯ãããšãããŒãã£ã«ã§ãã£ãŠãéåžžã«äŸ¡å€ããããŸãã
2. æè»æ§ãšä¿ææ§ãåãå ¥ãã
ããžã¿ã«ç°å¢ã¯çµ¶ããé²åããŠããŸããéå ±ãã¥ãŒã¹ããã¬ã³ããããã¯ããŸãã¯äºæãã¬æ©äŒã«å¯Ÿå¿ããããã«ã«ã¬ã³ããŒã調æŽããæºåãããŸããã¹ã±ãžã¥ãŒã«ã«ããããã®ãããã¡ã¿ã€ã ãèšããŸãã
3. ã¯ãŒã¯ãããŒãæšæºåãã
ã³ã³ãã³ãã®ã¢ã€ãã¢åºããäœæãã¬ãã¥ãŒãæ¿èªãå ¬éã®ããã®æç¢ºãªã¯ãŒã¯ãããŒã確ç«ããŸããããã¯ãã³ãã¥ãã±ãŒã·ã§ã³ã課é¡ãšãªãåŸãã°ããŒãã«ããŒã ã«ãšã£ãŠç¹ã«éèŠã§ãã
4. ã³ã³ãã³ãã¹ã¿ã€ã«ã¬ã€ããå°å ¥ãã
å æ¬çãªã¹ã¿ã€ã«ã¬ã€ãã¯ãäœæè ãã¿ãŒã²ããå°åã«é¢ãããããã¹ãŠã®ã³ã³ãã³ãã§å£°ãããŒã³ãèŠèŠè¡šçŸã®ãã©ã³ãäžè²«æ§ãä¿èšŒããŸããããã«ã¯ãããŒã«ãªãŒãŒã·ã§ã³ãšæåçãªæåæ§ã«é¢ããã¬ã€ãã©ã€ã³ãå«ããã¹ãã§ãã
5. ããã©ãŒãã³ã¹ã¡ããªã¯ã¹ã远跡ãã
åæã䜿çšããŠãå ¬éãããã³ã³ãã³ãã®ããã©ãŒãã³ã¹ã宿çã«ç£èŠããŸãã远跡ãã¹ãäž»èŠãªã¡ããªã¯ã¹ã«ã¯ããšã³ã²ãŒãžã¡ã³ãçããŠã§ããµã€ãã®ãã©ãã£ãã¯ãã³ã³ããŒãžã§ã³çãSEOã©ã³ãã³ã°ããœãŒã·ã£ã«ã·ã§ã¢ãå«ãŸããŸãããããã®ã¡ããªã¯ã¹ãå°åããšã«åæããŠãã©ãã§äœãæã广çããçè§£ããŸãã
äŸïŒãããªã³ã³ãã³ãããã©ãžã«ã§éåžžã«åªããããã©ãŒãã³ã¹ãçºæ®ããäžæ¹ã§ãããã°æçš¿ãæ¥æ¬ã§ã¯ãã广çã§ããããšã«æ°ã¥ããå Žåããããã®å°åã«åãããŠã³ã³ãã³ãããã¯ã¹ã調æŽããŸãã
6. ã³ã³ãã³ããæŠç¥çã«åå©çšãã
ã³ã³ãã³ããç°ãªã圢åŒããã£ãã«ã§åå©çšããããšã§ããã®ãªãŒããæå€§åããŸãããã調æ»ãããããã°æçš¿ã¯ãã€ã³ãã©ã°ã©ãã£ãã¯ãäžé£ã®ãœãŒã·ã£ã«ã¡ãã£ã¢æçš¿ããããã¯ããããã£ã¹ãã®ãšããœãŒãã«å€ããããšãã§ããŸãã
ã°ããŒãã«ãªèæ ®äºé ïŒåå©çšããéã¯ãé©å¿ããã圢åŒãäŸç¶ãšããŠã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®æåçæèãšäžèŽããŠããããšã確èªããŸãã
7. å£ç¯æ§ãšæåçãªé¢é£æ§ãèšç»ãã
äž»èŠãªç¥æ¥ä»¥å€ã«ããã³ã³ãã³ãæ¶è²»ã«åœ±é¿ãäžããå¯èœæ§ã®ããæåçãªãã¥ã¢ã³ã¹ãèæ ®ããŸããäŸãã°ãç¹å®ã®è²ãèšå·ããããã¯äŒè©±ã®ããŒã³ã¯ãæåã«ãã£ãŠç°ãªãããã«èªèãããå ŽåããããŸãã
äŸïŒãå®¶æããç¥ããã£ã³ããŒã³ã¯ãæ žå®¶æãšæ¯èŒããŠæ¡å€§å®¶æãããäžå¿çãªåœ¹å²ãæããæåã§ã¯ãç°ãªãèŠèŠè¡šçŸãã¹ããŒãªãŒããªã³ã°ã®ã¢ãããŒããå¿ èŠã«ãªããããããŸããã
8. ä»ã®ããŒã±ãã£ã³ã°æŽ»åãšçµ±åãã
ãšãã£ããªã¢ã«ã«ã¬ã³ããŒãããœãŒã·ã£ã«ã¡ãã£ã¢ãã£ã³ããŒã³ãã¡ãŒã«ããŒã±ãã£ã³ã°ãææåºåãPR掻åãªã©ãããåºç¯ãªããŒã±ãã£ã³ã°æŠç¥ãšçµ±åãããŠããããšã確èªããŸããããã«ãããã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ã«å¯ŸããŠäžè²«ãããã©ã³ãäœéšãåµåºãããŸãã
ã°ããŒãã«ãšãã£ããªã¢ã«ã«ã¬ã³ããŒãã©ã³ãã³ã°ã§é¿ããã¹ãäžè¬çãªèœãšã穎
æåã®æå³ããã£ãŠããç¹å®ã®ééãããšãã£ããªã¢ã«ã«ã¬ã³ããŒã®åãçµã¿ãé æ«ãããå¯èœæ§ããããŸãïŒ
- æç¢ºãªæææš©ã®æ¬ åŠïŒã³ã³ãã³ãã®è²¬ä»»è ãå²ãåœãŠãªããšãç· ãåãã®é å»¶ãå質ã®äžäžèŽã«ã€ãªãããŸãã
- ãªãŒãã£ãšã³ã¹ã®æŽå¯ãç¡èŠããïŒåŸ¹åºçãªãªãŒãã£ãšã³ã¹èª¿æ»ã§ã¯ãªããæ¶æž¬ã«åºã¥ããŠã³ã³ãã³ããäœæãããšããšã³ã²ãŒãžã¡ã³ããäœããªããŸãã
- é飜åãŸãã¯éå°ïŒã³ã³ãã³ããå ¬éãããããšãªãŒãã£ãšã³ã¹ãå§åããå°ãªããããšå¿ããããŠããŸããŸãã
- é©åã«ããŒã«ã©ã€ãºãŸãã¯ç¿»èš³ããªãïŒè³ªã®äœã翻蚳ãæåçã«ç¡ç¥çµãªã³ã³ãã³ãã¯ãåœéåžå Žã§ã®ãã©ã³ãã®è©å€ãæ·±å»ã«æãªãå¯èœæ§ããããŸãã
- ååãªãªãœãŒã¹ãå²ãåœãŠãªãïŒé«å質ãªã³ã³ãã³ãã®äœæãšé ä¿¡ã«å¿ èŠãªæéãäºç®ã人å¡ãéå°è©äŸ¡ããããšã
- é ä¿¡ãå¿ããïŒåªããã³ã³ãã³ããäœæããããšã¯æŠãã®ååã«éããŸããããããã©ã®ããã«ãã©ãã§é ä¿¡ããããã«ã€ããŠã®ç¢ºåºããèšç»ãå¿ èŠã§ãã
- èšç»ã«åºå·ããïŒãªã¢ã«ã¿ã€ã ã®ãã¬ã³ããåžå Žã»ã³ãã¡ã³ãã®å€åã«é©å¿ã§ããªãããšã
çµè«ïŒã°ããŒãã«ã³ã³ãã³ãã®çŸ éç€ãšããŠã®ãšãã£ããªã¢ã«ã«ã¬ã³ããŒ
ãšãã£ããªã¢ã«ã«ã¬ã³ããŒã¯ã匷åã§åœ±é¿åã®ããã°ããŒãã«ã³ã³ãã³ãæŠç¥ãæ§ç¯ããããšããããããçµç¹ã«ãšã£ãŠäžå¯æ¬ ãªããŒã«ã§ããããã¯ã³ã³ãã³ããäžé£ã®ã°ãã°ããªæŽ»åãããããžãã¹ã®ææãä¿é²ããçµ±äžæã®ããæŠç¥çãªåãçµã¿ãžãšå€ããŸãã
ã³ã³ãã³ããç¶¿å¯ã«èšç»ãã倿§ãªã°ããŒãã«ãªãŒãã£ãšã³ã¹ãçè§£ããæè»æ§ãåãå ¥ããé©åãªããŒã«ãšãã¹ããã©ã¯ãã£ã¹ã掻çšããããšã§ãäžè²«æ§ãšå質ãä¿èšŒããã ãã§ãªãã倧éžãè¶ããŠäººã ã®å¿ã«æ·±ãé¿ãã«ã¬ã³ããŒãäœæããããšãã§ããŸããããã¯ããªãã®çŸ éç€ãšããŠæ©èœããæãéå¿çãªã°ããŒãã«ããŒã±ãã£ã³ã°ç®æšã®éæã«åããŠãã³ã³ãã³ãäœæãšé ä¿¡ã®åãçµã¿ãå°ããŸãã仿¥ããããªãã®ã«ã¬ã³ããŒãæ§ç¯ãå§ããã°ããŒãã«ã³ã³ãã³ãã®çã®å¯èœæ§ãè§£ãæŸã¡ãŸãããã