ãã€ãããã¯ã³ã³ãã³ãé ä¿¡ã®ããã®ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãç¿åŸããã°ããŒãã«ãªãŒãã£ãšã³ã¹åãã«ãå®è·µçãªæŠç¥ãšåœéçãªäŸã亀ããªããããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãåäžãããŸãããã
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒã°ããŒãã«ãªãŒãã£ãšã³ã¹åããã€ãããã¯ã³ã³ãã³ãã®é ä¿¡
仿¥ã®è¶ æ¥ç¶ãããäžçã§ã¯ããªã³ã©ã€ã³äœéšã«å¯Ÿãããã¯ã³ãµã€ãºãã£ãããªãŒã«ãã®ã¢ãããŒãã¯ãã¯ãéçšããŸãããå Žæãèæ¯ã«é¢ä¿ãªãããŠãŒã¶ãŒã¯ãèªåã®åã ã®ããŒãºã奜ã¿ã«åãããŠèª¿æŽããããé¢é£æ§ã®é«ããé åçãªããžã¿ã«ã€ã³ã¿ã©ã¯ã·ã§ã³ãæåŸ ããŠããŸããããã§ãããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãã€ãŸããã€ãããã¯ã³ã³ãã³ããé ä¿¡ããæè¡ããã°ããŒãã«ãªãŒãã£ãšã³ã¹ãšã®ã€ãªãããç®çãšããäŒæ¥ã«ãšã£ãŠäžå¯æ¬ ãªæŠç¥ãšããŠç»å ŽããŸãããŠãŒã¶ãŒããŒã¿ãšè¡åã«åºã¥ããŠãŠã§ããµã€ããã¢ããªã±ãŒã·ã§ã³ã®ã³ã³ãã³ããšã¬ã€ã¢ãŠããåçã«èª¿æŽããããšã§ãçµç¹ã¯ãããæ·±ããšã³ã²ãŒãžã¡ã³ããä¿é²ããã³ã³ããŒãžã§ã³çãåäžãããäžçäžã®é¡§å®¢ãšã®æ°žç¶çãªé¢ä¿ãç¯ãããšãã§ããŸãã
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãšã¯ïŒ
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãšã¯ãããŸããŸãªãŠãŒã¶ãŒå±æ§ã«åºã¥ããŠãããžã¿ã«è£œåã®ãŠãŒã¶ãŒã€ã³ã¿ãŒãã§ãŒã¹ïŒUIïŒãšãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒUXïŒããªã¢ã«ã¿ã€ã ã§å€æŽããè¡çºãæããŸããããŒã¿ããŒã¹ã¯ãšãªããµãŒããŒåŽã®ããžãã¯ã®èª¿æŽãå«ãããã¯ãšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãšã¯ç°ãªããããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ããŠãŒã¶ãŒãç»é¢äžã§èŠãŠã€ã³ã¿ã©ã¯ããããã®ã«çŽæ¥çŠç¹ãåœãŠãŠããŸããããã«ã¯ããã°ã€ã³æã«ãŠãŒã¶ãŒåã衚瀺ããããšãããéå»ã®é²èЧ履æŽã«åºã¥ããŠè£œåã®æšå¥šäºé ã衚瀺ããããšãããã«ã¯ããŠãŒã¶ãŒã®æ¢ç¥ã®å¥œã¿ã«åãããŠããŒãžã®å šäœçãªå€èгã倿ŽããããšãŸã§ãããŸããŸãªããšãå«ãŸããŸãã
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®äž»èŠã³ã³ããŒãã³ãïŒ
- ãã€ãããã¯ã³ã³ãã³ãïŒ ããã¯ãããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®äžæ žã§ãããŠãŒã¶ãŒããŒã¿ã«åºã¥ããŠå€æŽã§ããã³ã³ãã³ãèŠçŽ ãå«ãŸããŸããäŸãšããŠã¯ãããŒãœãã©ã€ãºããããããã€ã調æŽããã補åã«ã¿ãã°ãå°ååºæã®ãªãã¡ãŒããŸãã¯èšèªã®ããªãšãŒã·ã§ã³ãªã©ããããŸãã
- ãŠãŒã¶ãŒããŒã¿ïŒ ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®å¹æã¯ããŠãŒã¶ãŒããŒã¿ã®å質ãšé¢é£æ§ã«ããã£ãŠããŸãããã®ããŒã¿ã¯ãæç€ºçãªãŠãŒã¶ãŒå ¥åïŒäŸïŒèšå®èšå®ïŒãæé»çãªè¡å远跡ïŒäŸïŒé²èЧ履æŽãã¯ãªãã¯ãã¿ãŒã³ïŒãããã³ã³ã³ããã¹ãæ å ±ïŒäŸïŒå Žæãããã€ã¹ïŒãªã©ãããŸããŸãªææ®µãéããŠåéã§ããŸãã
- ã»ã°ã¡ã³ããŒã·ã§ã³ïŒ å ±éã®ç¹æ§ã«åºã¥ããŠãŠãŒã¶ãŒãåå¥ã®ã»ã°ã¡ã³ãã«ã°ã«ãŒãåããããšã§ãã¿ãŒã²ãããçµã£ãããŒãœãã©ã€ãŒãŒã·ã§ã³æŠç¥ãå¯èœã«ãªããŸãããããã®ã»ã°ã¡ã³ãã¯ã人å£çµ±èšãå¿ççµ±èšãè¡åããŸãã¯ã«ã¹ã¿ããŒãžã£ãŒããŒã®æ®µéã«ãã£ãŠå®çŸ©ã§ããŸãã
- ã«ãŒã«ãšã³ãžã³ïŒ ã³ã³ãã³ãé ä¿¡ã®ããžãã¯ãå®çŸ©ããã·ã¹ãã ããŠãŒã¶ãŒããŒã¿ãšå®çŸ©æžã¿ã®ã«ãŒã«ã«åºã¥ããŠããšã³ãžã³ã¯ãã©ã®ã³ã³ãã³ãããªãšãŒã·ã§ã³ãã©ã®ãŠãŒã¶ãŒã»ã°ã¡ã³ãã«è¡šç€ºããããæ±ºå®ããŸãã
- A/Bãã¹ããšæé©åïŒ ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæŽç·Žãããã€ã³ãã¯ããæå€§åããã«ã¯ãããŸããŸãªããŒãœãã©ã€ãŒãŒã·ã§ã³æŠç¥ãç¶ç¶çã«ãã¹ãããããšãéèŠã§ãã
ãªãããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãã°ããŒãã«ãªãŒãã£ãšã³ã¹ã«ãšã£ãŠéèŠãªã®ãïŒ
ããžã¿ã«ã©ã³ãã¹ã±ãŒãã¯æ¬è³ªçã«ã°ããŒãã«ã§ããããªãã®ãŠã§ããµã€ããŸãã¯ã¢ããªã±ãŒã·ã§ã³ã¯ããããããããããç¬èªã®æåçãã¥ã¢ã³ã¹ãèšèªçå奜ãçµæžççŸå®ãããã³æè¡ã€ã³ãã©ã¹ãã©ã¯ãã£ãæã€ãæ°çŸãã®ç°ãªãåœã ã®ãŠãŒã¶ãŒãã¢ã¯ã»ã¹ã§ãããã®ã§ããããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ãããžã¿ã«ãšã¯ã¹ããªãšã³ã¹ãããªãã¿ã®ãªããã®ããããèŠªè¿æã®ãããã®ãžãšå€ããããšã§ããããã®ã®ã£ãããåããŸãã
1. ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ïŒUXïŒã®åäž
ããŒãœãã©ã€ãºããããšã¯ã¹ããªãšã³ã¹ã¯ãããçŽæçã§ãŠãŒã¶ãŒãã¬ã³ããªãŒã«æããããŸãããŠãŒã¶ãŒãèªåã®ããŒãºãé¢å¿äºã«çŽæ¥å¯Ÿå¿ããã³ã³ãã³ãã衚瀺ãããšããµã€ãã«ãšã©ãŸããããã«æ¢çŽ¢ããç®æšãéæããå¯èœæ§ãé«ããªããŸããã°ããŒãã«ãªãŒãã£ãšã³ã¹ã«ãšã£ãŠãããã¯ãèšèªãæåçé¢é£æ§ãããã«ã¯ããžã¿ã«ãªãã©ã·ãŒã®ã¬ãã«ã®éãã«é¢é£ããæœåšçãªéå£ãå æããããšãæå³ããŸããããšãã°ãeã³ããŒã¹ãµã€ãã§ã¯ããŠãŒã¶ãŒã®çŸå°é貚ã§è£œåäŸ¡æ Œã衚瀺ãããã®å°åã§äººæ°ã®ããã¢ã€ãã ã衚瀺ããããšãã§ããŸãã
2. ãšã³ã²ãŒãžã¡ã³ããšãã€ã€ã«ãã£ã®åäž
ããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ãããªãããŠãŒã¶ãŒãçè§£ããŠããããšããŠãŒã¶ãŒã«ç€ºããŸãããã®çè§£ã¯ãã€ãªããæãè²ã¿ãä¿¡é Œãç¯ããããã¯é¡§å®¢ãã€ã€ã«ãã£ã®åºæ¬ã§ããäžè²«ããŠé¢é£æ§ã®é«ãæšå¥šäºé ãåããããç¹å®ã®ã¯ãšãªã«åãããŠèª¿æŽãããæ å ±ãèŠã€ããããããŠãŒã¶ãŒã¯ãã¯ããã«é«ã確çã§æ»ã£ãŠããŠãä»ã®äººã«ãµãŒãã¹ãå§ããå¯èœæ§ãé«ããªããŸãããŠãŒã¶ãŒã®ãæ°ã«å ¥ãã®æ è¡å ã宿æ³ã¿ã€ããèšæ¶ããæ è¡äºçŽãµã€ãã«ã€ããŠèããŠã¿ãŸãããã
3. ã³ã³ããŒãžã§ã³çã®åäž
ã³ã³ãã³ããé¢é£æ§ã®é«ããã®ã§ããå ŽåããŠãŒã¶ãŒã¯ãè³Œå ¥ããã¥ãŒã¹ã¬ã¿ãŒãžã®ç»é²ããªãœãŒã¹ã®ããŠã³ããŒããªã©ãå¿ èŠãªã¢ã¯ã·ã§ã³ãå®è¡ããåŸåã匷ããªããŸããããŒãœãã©ã€ãºãããè¡ååèµ·ïŒCTAïŒãšã¿ãŒã²ãããçµã£ããªãã¡ãŒã¯ãã³ã³ããŒãžã§ã³çãå€§å¹ ã«åäžãããããšãã§ããŸããã°ããŒãã«SaaSäŒæ¥ã«ãšã£ãŠããŠãŒã¶ãŒã®æ€åºãããæ¥çã«é¢é£ããæ¥çåºæã®äœ¿çšäŸã䜿çšããŠããã©ã€ã¢ã«ãµã€ã³ã¢ããããã»ã¹ãããŒãœãã©ã€ãºããããšã§ãã³ã³ããŒãžã§ã³ãåçã«åäžãããããšãã§ããŸãã
4. æåãšèšèªã®éå£ã®å æ
翻蚳ãéèŠã§ãããçã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ãããã«æ·±ãã¬ãã«ã§è¡ãããŸããããŸããŸãªæåçã³ã³ããã¹ãã«å ±é³Žããããã«ãã¡ãã»ãŒãžã³ã°ãç»åãããã«ã¯å£èª¿ãé©å¿ãããŸããããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ãããåçãªèšèªéžæãæåçã«é©åãªç»åãããã³ç¹å®ã®å°åã®ããŒãºã«æãé¢é£æ§ã®é«ãæ©èœãŸãã¯å©ç¹ã®ãã€ã©ã€ããå¯èœã«ãªããŸããã°ããŒãã«ãã¥ãŒã¹ã¢ã°ãªã²ãŒã¿ãŒã¯ãç¹å®ã®åœããã¢ã¯ã»ã¹ããŠãããŠãŒã¶ãŒåãã«ããŒã«ã«ãã¥ãŒã¹ã倧ãã衚瀺ããå ŽåããããŸãã
5. ããŒã«ã«åžå Žã®ããŒãºãšãã¬ã³ããžã®é©å¿
åžå Žã®ç¶æ³ãšæ¶è²»è ã®è¡åã¯ãå°åã«ãã£ãŠå€§ããç°ãªãå¯èœæ§ããããŸããããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ãããäŒæ¥ã¯ãããã®éãã«è¿ éã«å¯Ÿå¿ã§ããŸããããšãã°ãã°ããŒãã«ãã¡ãã·ã§ã³å°å£²æ¥è ã¯ãååçã®å¬ã®æã«å¬ç©è¡£æåããŠãŒã¶ãŒã«è¡šç€ºããååçã®å€ã«å€ã®è¡£æåã衚瀺ããããšãã§ããŸããåæ§ã«ãããã¢ãŒã·ã§ã³ã¯ãå°å ã®ç¥æ¥ãçµæžç¶æ³ã«åãããŠèª¿æŽãããå ŽåããããŸãã
ã°ããŒãã«ãªããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãå®è£ ããããã®æŠç¥
广çãªããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®å®è£ ã«ã¯ãã°ããŒãã«ãŠãŒã¶ãŒããŒã¹ã®è€éããèæ ®ããæŠç¥çã¢ãããŒããå¿ èŠã§ããäž»ãªæŠç¥ã以äžã«ç€ºããŸãã
1. 匷åãªãŠãŒã¶ãŒããŒã¿ã®åéãšåæ
ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®ããããåãçµã¿ã®åºç€ã¯ããŒã¿ã§ããã°ããŒãã«ãªãŒãã£ãšã³ã¹ã®å Žåãããã¯ãGDPRïŒãšãŒãããïŒãCCPAïŒã«ãªãã©ã«ãã¢ïŒãªã©ã®å°åã®ããŒã¿ãã©ã€ãã·ãŒèŠå¶ãå°éããå«ççãã€è²¬ä»»ããæ¹æ³ã§ããŒã¿ãåéããããšãæå³ããŸããäž»èŠãªããŒã¿ãã€ã³ãã¯æ¬¡ã®ãšããã§ãã
- 人å£çµ±èšïŒ å¹Žéœ¢ãæ§å¥ãèšèªïŒãã ãããããã¯ã奜ã¿ã®ææã§å¿ ãããæ£ç¢ºãªææšã§ã¯ãªããããæ³šæããŠäœ¿çšããŠãã ããïŒã
- å°çïŒ åœãå°åãéœåžãããã¯ãäœçœ®æ å ±ã«åºã¥ããããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ãšã£ãŠéèŠã§ãã
- è¡åããŒã¿ïŒ 蚪åããããŒãžãããŒãžã«è²»ãããæéãã¯ãªã¹ããªãŒã ããŒã¿ãæ€çŽ¢ã¯ãšãªãè³Œå ¥å±¥æŽãã«ãŒãæŸæ£ã
- ã³ã³ããã¹ãããŒã¿ïŒ ããã€ã¹ã®çš®é¡ïŒã¢ãã€ã«ããã¹ã¯ãããïŒããªãã¬ãŒãã£ã³ã°ã·ã¹ãã ãæå»ãçŸåšã®å€©æ°ïŒã¯ãªãšã€ãã£ããªããŒãœãã©ã€ãŒãŒã·ã§ã³ã«äœ¿çšã§ããŸãïŒã
- æç€ºçãªéžå¥œïŒ éžå¥œã»ã³ã¿ãŒãã¢ã³ã±ãŒãããŸãã¯ãªã³ããŒãã£ã³ã°ãããŒãéããŠããŠãŒã¶ãŒãæäŸããæ å ±ã
å®çšçãªæŽå¯ïŒ 匷åãªåæãã©ãããã©ãŒã ãå®è£ ããããŒã¿ãã¯ãªãŒã³ã§ãæŽçãããåæã«ã¢ã¯ã»ã¹ã§ããããšã確èªããŸããããŸããŸãªã¿ãããã€ã³ãããã®ããŒã¿ãéçŽããŠãå šäœçãªãŠãŒã¶ãŒãããã¡ã€ã«ãäœæã§ããããŒã«ãå©çšããŸãã
2. ã¹ããŒããªãŠãŒã¶ãŒã»ã°ã¡ã³ããŒã·ã§ã³
é¢é£æ§ã®é«ããšã¯ã¹ããªãšã³ã¹ãæäŸããã«ã¯ã广çãªã»ã°ã¡ã³ããŒã·ã§ã³ãäžå¯æ¬ ã§ããåºç¯ãªã«ããŽãªã§ã¯ãªããã°ããŒãã«ãŠãŒã¶ãŒéã®éèŠãªéããæãããã现ããã»ã°ã¡ã³ããç®æããŸããäžè¬çãªã»ã°ã¡ã³ããŒã·ã§ã³ã¢ãããŒãã«ã¯ã以äžãå«ãŸããŸãã
- å°ççã»ã°ã¡ã³ããŒã·ã§ã³ïŒ ãŠãŒã¶ãŒã®åœãå°åããŸãã¯éœåžã«åºã¥ããŠã¿ãŒã²ãããèšå®ããŸããããã¯ãã°ããŒãã«ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®æåã®ã¹ãããã§ããããšããããããŸãã
- è¡åã»ã°ã¡ã³ããŒã·ã§ã³ïŒ 補åãšã®éå»ã®ã€ã³ã¿ã©ã¯ã·ã§ã³ã«åºã¥ããŠãŠãŒã¶ãŒãã°ã«ãŒãåããŸããïŒäŸïŒãé »ç¹ãªè³Œå ¥è ãããåããŠã®èšªåè ãããã«ãŒãæŸæ£è ãïŒã
- å¿ççµ±èšçã»ã°ã¡ã³ããŒã·ã§ã³ïŒ ãŠãŒã¶ãŒã®æ 床ã䟡å€èгãé¢å¿ãã©ã€ãã¹ã¿ã€ã«ã«åºã¥ããŠã»ã°ã¡ã³ãåããŸããããã¯ãã°ããŒãã«ã«åéããã®ã¯ããé£ããå ŽåããããŸãããéåžžã«å¹æçã§ãã
- ã©ã€ããµã€ã¯ã«ã¹ããŒãžã»ã°ã¡ã³ããŒã·ã§ã³ïŒ ã«ã¹ã¿ããŒãžã£ãŒããŒã®ã©ã®æ®µéã«ãããã«åºã¥ããŠãŠãŒã¶ãŒãã¿ãŒã²ããã«ããŸããïŒäŸïŒãèŠèŸŒã¿å®¢ãããæ°èŠé¡§å®¢ããããã€ã€ã«é¡§å®¢ãïŒã
- ãã«ãœãããŒã¹ã®ã»ã°ã¡ã³ããŒã·ã§ã³ïŒ ããŸããŸãªå°åããã®çæ³çãªé¡§å®¢ïŒãã«ãœãïŒã®è©³çŽ°ãªæ¶ç©ºã®è¡šçŸãäœæããããããã®ãšã¯ã¹ããªãšã³ã¹ã調æŽããŸãã
äŸïŒ ã°ããŒãã«ãªã³ã©ã€ã³åŠç¿ãã©ãããã©ãŒã ã¯ãããã¯ãããžãŒã§ã®ãã£ãªã¢ã¢ãããæ±ããåŠçãïŒã€ã³ãããïŒããèšèªãåŠç¿ããè¶£å³è ãïŒãã©ãžã«ããïŒãããªãŒããŒã·ãããã¬ãŒãã³ã°ãå¿ èŠãšããå¹¹éšãïŒãã€ãããïŒã«ãŠãŒã¶ãŒãã»ã°ã¡ã³ãåããããã«å¿ããŠã³ãŒã¹ã®æšå¥šäºé ã調æŽããå ŽåããããŸãã
å®çšçãªæŽå¯ïŒ åºãã»ã°ã¡ã³ãããå§ããŠãããå€ãã®ããŒã¿ãåéããã«ã€ããŠãããããæŽç·ŽãããŸããã»ã°ã¡ã³ããé¢é£æ§ãç¶æããŠããããšã確èªããããã«ã宿çã«ã¬ãã¥ãŒããæŽæ°ããŸãã
3. ãã€ãããã¯ã³ã³ãã³ããšã«ãŒã«ã®äœæ
ããã¯ãå®éã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãããã³ããšã³ãã§è¡ãããå Žæã§ãããŠãŒã¶ãŒã®ã»ã°ã¡ã³ããšå®çŸ©æžã¿ã®ã«ãŒã«ã«åºã¥ããŠãã³ã³ãã³ãèŠçŽ ãåçã«äº€æã§ããã·ã¹ãã ãå¿ èŠã§ãã
- ããŒãœãã©ã€ãºããããããã€ïŒ ããããããªããã[ãŠãŒã¶ãŒå]ïŒããŸãã¯ã[éœåž]ããããã«ã¡ã¯ïŒãã
- ãã±ãŒã·ã§ã³ããŒã¹ã®ã³ã³ãã³ãïŒ å°å ã®ãã¥ãŒã¹ã倩æ°ãã€ãã³ãæ å ±ããŸãã¯é貚/èšèªã®ãªãã·ã§ã³ã衚瀺ããŸãã
- è¡åããªã¬ãŒã³ã³ãã³ãïŒ è³Œå ¥ããã«ã補åããŒãžã§ããªãã®æéãè²»ããããŠãŒã¶ãŒã«å²åŒã³ãŒããå«ããããã¢ããã衚瀺ããŸãã
- ããŒãœãã©ã€ãºããã補åã®æšå¥šäºé ïŒ ãããããè³Œå ¥ãããã客æ§ã¯ããã¡ãããè³Œå ¥ãããŠããŸã...ããŸãã¯ãæè¿ã®ã¢ã¯ãã£ããã£ã«åºã¥ããŸã...ãã
- ãã€ãããã¯ã©ã³ãã£ã³ã°ããŒãžïŒ åç §å ãŸãã¯ãŠãŒã¶ãŒã»ã°ã¡ã³ãã«åºã¥ããŠãã©ã³ãã£ã³ã°ããŒãžã®ããŒããŒç»åãèŠåºããCTAã調æŽããŸãã
- èšèªãšé貚ã®èª¿æŽïŒ ãŠãŒã¶ãŒãåžæããèšèªãšé貚ãèªåçã«æ€åºãŸãã¯éžæã§ããããã«ããŸãã
äŸïŒ å€åœç±èªç©ºäŒç€Ÿã®ãŠã§ããµã€ãã¯ããŠãŒã¶ãŒã®çŸåšã®å ŽæãŸãã¯é »ç¹ã«æ è¡ããã«ãŒãã«é¢é£ãããã©ã€ãã®ãåŸãªæ å ±ã衚瀺ããå ŽåããããŸããããªããã®ãŠãŒã¶ãŒãé²èЧããŠããå Žåã¯ãããªãã人æ°ã®ç®çå°ãžã®ãã©ã€ããããŠãŒã建ãŠã®äŸ¡æ Œãšãšãã«å€§ãã衚瀺ããå ŽåããããŸãã
å®çšçãªæŽå¯ïŒ ãã€ãããã¯ã³ã³ãã³ãã¬ã³ããªã³ã°ãšã«ãŒã«ããŒã¹ã®é ä¿¡ããµããŒããããå ç¢ãªã³ã³ãã³ã管çã·ã¹ãã ïŒCMSïŒãŸãã¯å°çšã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãã©ãããã©ãŒã ã«æè³ããŸããè€éããé¿ããããã«ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ãŒã«ãæç¢ºãã€åçŽã«ããããšãåªå ããŸãã
4. AIãšæ©æ¢°åŠç¿ã®æŽ»çš
AIãšMLã¯ãããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãã«ãŒã«ããŒã¹ããäºæž¬çãã€é©å¿åã«åäžãããããšãã§ããŸãããããã®ãã¯ãããžãŒã¯ã倧éã®ããŒã¿ãåæããŠãã¿ãŒã³ãç¹å®ãããŠãŒã¶ãŒã®è¡åãäºæž¬ã§ãããããéåžžã«æŽç·ŽãããããŒãœãã©ã€ãŒãŒã·ã§ã³ãå¯èœã«ãªããŸãã
- äºæž¬åæšå¥šäºé ïŒ AIã¢ã«ãŽãªãºã ã¯ããŠãŒã¶ãŒã以åã«æç€ºçã«é¢å¿ã瀺ããŠããªããŠãããŠãŒã¶ãŒãèå³ãæã¡ãããªè£œåãã³ã³ãã³ãããŸãã¯ãµãŒãã¹ãææ¡ã§ããŸãã
- ãã€ãããã¯ã³ã³ãã³ãã®æé©åïŒ AIã¯ãããŸããŸãªãŠãŒã¶ãŒã»ã°ã¡ã³ãã«æã广çãªçµã¿åãããèŠã€ããããã«ãã³ã³ãã³ãèŠçŽ ïŒèŠåºããç»åãCTAïŒã®ããªãšãŒã·ã§ã³ãç¶ç¶çã«ãã¹ãããã³æé©åã§ããŸãã
- èªç¶èšèªåŠçïŒNLPïŒïŒ NLPã䜿çšããŠããŠãŒã¶ãŒã®æ€çŽ¢ã¯ãšãªãçè§£ããããé¢é£æ§ã®é«ãçµæãæäŸãããããã£ãããããã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãããŒãœãã©ã€ãºãããã§ããŸãã
- è¡åãã¿ãŒã³èªèïŒ ãŠãŒã¶ãŒã®æå³ã奜ã¿ã衚ã埮åŠãªè¡åãã¿ãŒã³ãç¹å®ããç©æ¥µçãªããŒãœãã©ã€ãŒãŒã·ã§ã³ãå¯èœã«ããŸãã
äŸïŒ Netflixã¯ãèŠèŽå±¥æŽãè©äŸ¡ãããã«ã¯ãŠãŒã¶ãŒãéåžžã³ã³ãã³ããèŠèŽããæéã«åºã¥ããŠãæ ç»ããã¬ãçªçµã®æšå¥šäºé ãããŒãœãã©ã€ãºããããã«AIãå¹ åºã䜿çšããŠããŸããåæ§ã«ãSpotifyã¯ã鳿¥œã®ãã¬ã€ãªã¹ããšãã£ã¹ã«ããªãŒæ©èœãããŒãœãã©ã€ãºããŸãã
å®çšçãªæŽå¯ïŒ AIãæŽ»çšããããŒãœãã©ã€ãŒãŒã·ã§ã³ããŒã«ãšãã©ãããã©ãŒã ãæ€èšããŠãã ãããæšå¥šãšã³ãžã³ãªã©ã®ããã·ã³ãã«ãªAIã¢ããªã±ãŒã·ã§ã³ããå§ããŠãããŒã¿ã®æç床ãé«ãŸãã«ã€ããŠãããè€éãªäºæž¬ã¢ãã«ã«åŸã ã«ç§»è¡ããŸãã
5. A/Bãã¹ããšç¶ç¶çãªæé©å
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ããèšå®ããŠå¿ãããæŠç¥ã§ã¯ãããŸããã广ãç¶æããã«ã¯ãç¶ç¶çãªç£èŠããã¹ããããã³æ¹åãå¿ èŠã§ãã
- ããŒãœãã©ã€ãŒãŒã·ã§ã³ããªã¢ã³ãã®A/Bãã¹ãïŒ äž»èŠãªææšïŒã¯ãªãã¯çãã³ã³ããŒãžã§ã³çããµã€ãæ»åšæéãªã©ïŒãžã®åœ±é¿ã枬å®ããããã«ãããŒãœãã©ã€ãºãããããŸããŸãªã³ã³ãã³ãããŒãžã§ã³ããå¯Ÿç §çŸ€ãŸãã¯äºãã«æ¯èŒããŠãã¹ãããŸãã
- å€å€éãã¹ãïŒ è€æ°ã®ããŒãœãã©ã€ãºãããèŠçŽ ãåæã«ãã¹ãããŠããããã®çµã¿åããã广ãçè§£ããŸãã
- ãŠãŒã¶ãŒãã£ãŒãããã¯ã«ãŒãïŒ ããŒãœãã©ã€ãºããããšã¯ã¹ããªãšã³ã¹ã«å¯Ÿããæºè¶³åºŠãæž¬ãããã«ããŠãŒã¶ãŒãã£ãŒãããã¯ã¡ã«ããºã ïŒã¢ã³ã±ãŒããè©äŸ¡ïŒãçµã¿èŸŒã¿ãŸãã
- ããã©ãŒãã³ã¹ã¢ãã¿ãªã³ã°ïŒ ããŒãœãã©ã€ãºãããèŠçŽ ã®ããã©ãŒãã³ã¹ã远跡ããŠãç¹å®ã®å°åã®ã€ã³ã¿ãŒãããæ¥ç¶ãé ããŠãŒã¶ãŒã«ãšã£ãŠç¹ã«éèŠãªãããŒãžã®èªã¿èŸŒã¿æéããµã€ãå šäœã®ããã©ãŒãã³ã¹ã«æªåœ±é¿ãåãŒããŠããªãããšã確èªããŸãã
äŸïŒ ã°ããŒãã«ãã¡ãã·ã§ã³å°å£²æ¥è ã¯ã2ã€ã®ããŒãžã§ã³ã®ããŒã ããŒãžããã¹ãããå ŽåããããŸãã1ã€ã¯é²èЧ履æŽã«åºã¥ããŠããŒãœãã©ã€ãºãããæšå¥šäºé ã衚瀺ãããã1ã€ã¯ãŠãŒã¶ãŒã®å°åã§ãã¬ã³ãã«ãªã£ãŠããã¢ã€ãã ã衚瀺ããŸããæ¬¡ã«ãã©ã®ããŒãžã§ã³ãããå€ãã®è£œåãã¥ãŒãšè²©å£²ã«ã€ãªããããåæããŸãã
å®çšçãªæŽå¯ïŒ æç¢ºãªãã¹ãããŒããããã確ç«ããŸãããã¹ããã¬ãŒã ã¯ãŒã¯ãå ç¢ã§ãããçµæãæ£ç¢ºã«è§£éããããã®åæãæŽã£ãŠããããšã確èªããŸãã倿Žãåºç¯å²ã«å®è£ ããåã«ãçµ±èšçã«ææãªçµæãç®æããŸãã
6. ã°ããŒãã«ãªã¢ã¯ã»ã·ããªãã£ãšããã©ãŒãã³ã¹ã®åªå é äœä»ã
ã°ããŒãã«ãªãŒãã£ãšã³ã¹åãã«ããŒãœãã©ã€ãºããå Žåãäžçäžã®ãŠãŒã¶ãŒã®æè¡ã€ã³ãã©ã¹ãã©ã¯ãã£ãšã¢ã¯ã»ã·ããªãã£ã®ããŒãºãèæ ®ããããšãäžå¯æ¬ ã§ããããã«ã¯ä»¥äžãå«ãŸããŸãã
- ããŒãžã®èªã¿èŸŒã¿æéïŒ è€éãªããŒãœãã©ã€ãŒãŒã·ã§ã³ã¹ã¯ãªãããŸãã¯å€§èŠæš¡ãªãã€ãããã¯ã³ã³ãã³ãèŠçŽ ã¯ãããŒãžã®é床ãäœäžãããå¯èœæ§ããããŸããã³ãŒããæé©åããã³ã³ãã³ãé ä¿¡ãããã¯ãŒã¯ïŒCDNïŒã掻çšããŠãã©ãã«ããŠããŠãŒã¶ãŒãé«éãªèªã¿èŸŒã¿æéãå®çŸã§ããããã«ããŸãã
- ããã€ã¹ã®äºææ§ïŒ ããŒãœãã©ã€ãºããããšã¯ã¹ããªãšã³ã¹ãããã€ãšã³ãã¹ããŒããã©ã³ããå€ããã¹ã¯ãããã¢ãã«ãŸã§ãå¹ åºãããã€ã¹ã§æ£ããã¬ã³ããªã³ã°ãããããã«ããŸãã
- 垯åå¹ ã«é¢ããèæ ®äºé ïŒ ã€ã³ã¿ãŒãããã¢ã¯ã»ã¹ãéãããŠããããŸãã¯é«äŸ¡ãªå°åã§ã¯ãéããã€ãããã¯ã³ã³ãã³ããææ¢åã«ãªãå¯èœæ§ããããŸãããã軜ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãªãã·ã§ã³ãæäŸãããããŠãŒã¶ãŒãã³ã³ãã³ãã®èªã¿èŸŒã¿ãå¶åŸ¡ã§ããããã«ããŸãã
- ã¢ã¯ã»ã·ããªãã£æšæºïŒ ããŒãœãã©ã€ãºãããã³ã³ãã³ãããå Žæã«é¢ä¿ãªããé害ã®ãã人ã䜿çšã§ããããã«ãã¢ã¯ã»ã·ããªãã£ã¬ã€ãã©ã€ã³ïŒäŸïŒWCAGïŒã«æºæ ããŠããããšã確èªããŸãã
äŸïŒ 人éçæ¯æŽçµç¹ã¯ããŠãŒã¶ãŒã®å°åã§ç·æ¥ã®ããŒãºã匷調ããããšã«ãããå¯ä»ããŒãžãããŒãœãã©ã€ãºããå ŽåããããŸãããæé©åãããç»åãšå¹ççãªã¹ã¯ãªããã䜿çšããŠãäœåž¯åå¹ ã®æ¥ç¶ã§ãããŒãžããã°ããèªã¿èŸŒãŸããããã«ããŸãã
å®çšçãªæŽå¯ïŒ ããŸããŸãªå°ççå Žæãã宿çã«ããã©ãŒãã³ã¹ç£æ»ãå®è¡ããŸããã³ãŒãåå²ãé å»¶èªã¿èŸŒã¿ãç»åæé©åãªã©ãããã³ããšã³ãã®ããã©ãŒãã³ã¹æé©åã«é¢ãããã¹ããã©ã¯ãã£ã¹ãæ¡çšããŸãã
7. ã³ã³ãã³ãã®é©å¿ã«ãããæåçæåæ§
èšèªã ãã§ãªããæåçãªèŠç¯ãã³ã³ãã³ãã®åãæ¢ãæ¹ã«å€§ãã圱é¿ããŸããé©åãé åçããŸãã¯çè§£å¯èœãšèŠãªããããã®ã¯ãæåã«ãã£ãŠå€§ããç°ãªãå¯èœæ§ããããŸãã
- ç»åãšããžã¥ã¢ã«ïŒ ç»åãšãããªãæåçã«ããé©åã§ãããã¹ãã¬ãªã¿ã€ããé¿ããããã«ããŸããããæåã§ã¯äžè¬çãªèšå·ããå¥ã®æåã§ã¯äžå¿«ã«æããå¯èœæ§ããããŸãã
- å£èª¿ïŒ æåŸ ããããã©ãŒããªãã£ãçŽæ¥æ§ããŸãã¯ææ 衚çŸã®ã¬ãã«ãç°ãªãå¯èœæ§ããããŸããéåžžã«çŽæ¥çãªããŒã±ãã£ã³ã°ã¡ãã»ãŒãžã¯ãäžéšã®è¥¿æŽæåã§ã¯å¹æçãããããŸããããäžéšã®æ±æŽæåã§ã¯æ»æçãšèŠãªãããå¯èœæ§ããããŸãã
- è²ã®è±¡åŸŽæ§ïŒ è²ã¯ãæåã«ãã£ãŠç°ãªãæå³ãæã£ãŠããŸããããšãã°ãçœã¯äžéšã®ã¢ãžã¢æåã§ã¯åªãæå³ããŸãããè¥¿æŽæåã§ã¯çŽç²ããšçµå©ã衚ããŸãã
- 枬å®åäœãšåœ¢åŒïŒ æ¥ä»åœ¢åŒãæå»åœ¢åŒãäœæãããã³æž¬å®åäœããçŸå°ã®æ £äŸã«åãããŠããŒãœãã©ã€ãºããŸãã
äŸïŒ ã°ããŒãã«ãã¡ã¹ãããŒããã§ãŒã³ã¯ãã¡ãã¥ãŒããã¢ãŒã·ã§ã³ãšç»åãé©å¿ãããå ŽåããããŸããæ¥æ¬ã§ã¯ãå£ç¯ã®é£æãå°å ã®ãã§ã¹ãã£ãã«ã«çµã³ä»ããããããã¢ãŒã·ã§ã³ãç¹åŸŽãšããå ŽåããããŸããäžæ±ã§ã¯ããã©ãŒã«èªèšŒãæç¢ºã«è¡šç€ºãããç»åãå°å ã®ç¿æ £ãå°éããŠããããšã確èªããŸãã
å®çšçãªæŽå¯ïŒ çŸå°ã®ããŒã±ãã£ã³ã°ããŒã ãŸãã¯æåã³ã³ãµã«ã¿ã³ããšé£æºããŸããåºç¯ãªããŒãœãã©ã€ãŒãŒã·ã§ã³æŠç¥ãå®è£ ããåã«ãäž»èŠãªã¿ãŒã²ããåžå Žã§ãŠãŒã¶ãŒèª¿æ»ã宿œããŠãæåçãªæåæ§ãšå¥œã¿ãçè§£ããŸãã
ã°ããŒãã«ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ããã課é¡
ã¡ãªããã¯å€§ããã§ãããã°ããŒãã«ãªãŒãã£ãšã³ã¹åãã«ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãå®è£ ããããšã¯ã課é¡ããªãããã§ã¯ãããŸããã
- ããŒã¿ã®ãã©ã€ãã·ãŒãšã³ã³ãã©ã€ã¢ã³ã¹ïŒ åœéçãªããŒã¿ãã©ã€ãã·ãŒæ³ïŒGDPRãCCPAãªã©ïŒã®è€éã§é²åããç¶æ³ãããã²ãŒãããããšã¯ã倧ããªããŒãã«ã§ããããŸããŸãªæ³åã§ã®åæãããŒã¿ã®ã»ãã¥ãªãã£ãããã³ãŠãŒã¶ãŒã®æš©å©ã確ä¿ããã«ã¯ãæ éãªèšç»ãšå®è¡ãå¿ èŠã§ãã
- æè¡çãªè€éãïŒ ããŒãœãã©ã€ãŒãŒã·ã§ã³ããŒã«ã®çµ±åããã€ãããã¯ã³ã³ãã³ãé ä¿¡ã®ç®¡çãããã³å€æ§ãªæè¡ç°å¢ã§ã®ã·ãŒã ã¬ã¹ãªããã©ãŒãã³ã¹ã®ç¢ºä¿ã¯è€éã«ãªãå¯èœæ§ããããŸãã
- ã¹ã±ãŒã©ããªãã£ïŒ ãŠãŒã¶ãŒããŒã¹ãã°ããŒãã«ã«æé·ãã倿§åããã«ã€ããŠãããŒãœãã©ã€ãŒãŒã·ã§ã³ã€ã³ãã©ã¹ãã©ã¯ãã£ã¯ãããã©ãŒãã³ã¹ãè²»çšå¯Ÿå¹æãæãªãããšãªãã广çã«ã¹ã±ãŒãªã³ã°ã§ããå¿ èŠããããŸãã
- ãã©ã³ãã®äžè²«æ§ã®ç¶æïŒ ã³ã³ãã³ããããŒãœãã©ã€ãºããªãããè¡ãããé©å¿ã«é¢ä¿ãªãããã¹ãŠã®ãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã§äžè²«ãããã©ã³ãã®å£°ãšã¢ã€ãã³ãã£ãã£ãç¶æããããšãéèŠã§ãã
- ROIã®æž¬å®ïŒ ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®åãçµã¿ã®æè³åççãæ£ç¢ºã«æž¬å®ããããšã¯ãç¹ã«ããŒã¹ã©ã€ã³ã®ããã©ãŒãã³ã¹ãç°ãªãããŸããŸãªã°ããŒãã«åžå Žå šäœã§ã¯å°é£ãªå ŽåããããŸãã
- æåçãªãã¥ã¢ã³ã¹ã®è§£éïŒ ã¹ãã¬ãªã¿ã€ãã«é Œãããšãªããæåçãã¥ã¢ã³ã¹ãæ£ç¢ºã«çè§£ããŠé©çšããã«ã¯ãæ·±ãæŽå¯åãšç¶ç¶çãªåŠç¿ãå¿ èŠã§ãã
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®ããŒã«ãšãã¯ãããžãŒ
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®å®è£ ã«ã¯ãããŸããŸãªããŒã«ãšãã¯ãããžãŒã圹ç«ã¡ãŸãã
- ããŒãœãã©ã€ãŒãŒã·ã§ã³ãã©ãããã©ãŒã ïŒ ã»ã°ã¡ã³ããŒã·ã§ã³ãã³ã³ãã³ãã¿ãŒã²ãã£ã³ã°ãA/Bãã¹ããããã³åæã®æ©èœãæäŸããå°çšã®ãœãããŠã§ã¢ãœãªã¥ãŒã·ã§ã³ïŒOptimizelyãAdobe TargetãGoogle OptimizeãDynamic Yieldãªã©ïŒã
- ã«ã¹ã¿ããŒããŒã¿ãã©ãããã©ãŒã ïŒCDPïŒïŒ CDPã¯ãããŸããŸãªãœãŒã¹ããã®é¡§å®¢ããŒã¿ãçµ±åããããŒãœãã©ã€ãŒãŒã·ã§ã³ã®åãçµã¿ãä¿é²ãããåäžã®å æ¬çãªé¡§å®¢ãã¥ãŒãäœæããã®ã«åœ¹ç«ã¡ãŸãã
- ãŠã§ãåæããŒã«ïŒ Google Analyticsãªã©ã®ãã©ãããã©ãŒã ã¯ãã»ã°ã¡ã³ããŒã·ã§ã³ãšåæã«äžå¯æ¬ ãªããŠãŒã¶ãŒã®è¡åã人å£çµ±èšããã©ãã£ãã¯ãœãŒã¹ã«é¢ããéèŠãªããŒã¿ãæäŸããŸãã
- A/Bãã¹ãããŒã«ïŒ A/Bãã¹ãããã³ãã®ä»ã®å®é𿹿³ã®äœæãšå±éã容æã«ããããŒã«ã
- ã³ã³ãã³ã管çã·ã¹ãã ïŒCMSïŒïŒ ææ°ã®CMSãã©ãããã©ãŒã ã«ã¯ãå€ãã®å Žåããã€ãããã¯ã³ã³ãã³ãé ä¿¡ãšããŒãœãã©ã€ãŒãŒã·ã§ã³ã®æ©èœãå«ãŸããŠããŸãã
- ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãã©ãããã©ãŒã ïŒ ãããã¯ãããŒãœãã©ã€ãŒãŒã·ã§ã³ããŒã«ãšçµ±åããŠãã¡ãŒã«ããŠã§ããå«ãããŸããŸãªãã£ãã«ã§ããŒãœãã©ã€ãºããããšã¯ã¹ããªãšã³ã¹ãæäŸã§ããŸãã
ã°ããŒãã«ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®ãã¹ããã©ã¯ãã£ã¹
ããŒãœãã©ã€ãŒãŒã·ã§ã³ã®åãçµã¿ã®åœ±é¿ãæå€§åããé¢é£ãã課é¡ãå æããã«ã¯ã次ã®ãã¹ããã©ã¯ãã£ã¹ãæ€èšããŠãã ããã
- æç¢ºãªæŠç¥ããå§ããïŒ å®è£ ã«çæããåã«ãç®æšãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãããã³äž»èŠãªããŒãœãã©ã€ãŒãŒã·ã§ã³ã€ãã·ã¢ãããå®çŸ©ããŸãã
- äž»èŠãªãŠãŒã¶ãŒã»ã°ã¡ã³ããåªå ããïŒ ãã¹ãŠã®äººãåæã«ããŒãœãã©ã€ãºããããšããªãã§ãã ãããæã䟡å€ã®ãã顧客ã»ã°ã¡ã³ããç¹å®ããæåã®åãçµã¿ãããã«éäžãããŸãã
- 䟡å€ã«çŠç¹ãåœãŠãïŒ ããŒãœãã©ã€ãŒãŒã·ã§ã³ãåãªãç®æ°ããã§ã¯ãªãããŠãŒã¶ãŒã«çã®äŸ¡å€ãæäŸããããšã確èªããŸãã
- éææ§ãä¿ã€ïŒ ããŒãœãã©ã€ãŒãŒã·ã§ã³ã«ããŒã¿ã®äœ¿ç𿹿³ããŠãŒã¶ãŒã«éç¥ããããŒã¿ãšéžå¥œã«å¯Ÿããå¶åŸ¡ãæäŸããŸãã
- ãã¹ãããã¹ãããã¹ãïŒ ç¶ç¶çãªãã¹ããšå埩ãæãéèŠã§ãã
- ããã©ãŒãã³ã¹ãæ³šææ·±ãç£èŠããïŒ äž»èŠæ¥çžŸè©äŸ¡ææšïŒKPIïŒãšãŠãŒã¶ãŒãã£ãŒãããã¯ãç¶¿å¯ã«ç£èŠããŸãã
- æåçãªãã¥ã¢ã³ã¹ãåãå ¥ããïŒ ã°ããŒãã«ãªãŒãã£ãšã³ã¹ã®æåçå·®ç°ãçè§£ããå°éããããšã«æè³ããŸãã
- ããŒã¿ã®ã»ãã¥ãªãã£ãšãã©ã€ãã·ãŒã確ä¿ããïŒ ããŒã¿ä¿è·èŠå¶ãžã®æºæ ãæåªå äºé ã«ããŸãã
- å埩ãšé©å¿ïŒ ããžã¿ã«ã©ã³ãã¹ã±ãŒããšãŠãŒã¶ãŒã®æåŸ ã¯åžžã«å€åããŠãããããããŒãœãã©ã€ãŒãŒã·ã§ã³æŠç¥ã¯æè»ã§é©å¿æ§ãããå¿ èŠããããŸãã
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®å°æ¥
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®åéã¯ãAIãããŒã¿åæãããã³ãŠãŒã¶ãŒè¡åã®ããæ·±ãçè§£ã®é²æ©ã«ãã£ãŠæšé²ãããçµ¶ããé²åããŠããŸãã以äžãèŠèŸŒãŸããŸãã
- ãã€ããŒããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒ ã»ã°ã¡ã³ãããŒã¹ã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãè¶ ããŠããã¹ãŠã®ãŠãŒã¶ãŒã€ã³ã¿ã©ã¯ã·ã§ã³ãç¬èªã«èª¿æŽãããå人ã¬ãã«ã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ãžã
- äºæž¬åããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒ AIããŠãŒã¶ãŒã®ããŒãºãäºæž¬ãããŠãŒã¶ãŒãããããèªèããåã«ãããŒãœãã©ã€ãºãããã³ã³ãã³ããŸãã¯ãœãªã¥ãŒã·ã§ã³ãç©æ¥µçã«æäŸããŸãã
- äŒè©±åããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒ ãã£ããããããšé³å£°ã¢ã·ã¹ã¿ã³ãå ã§ã®ããŒãœãã©ã€ãºããããšã¯ã¹ããªãšã³ã¹ã®ã·ãŒã ã¬ã¹ãªçµ±åã
- ã¯ãã¹ãã£ãã«ããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒ ãŠã§ããµã€ããã¢ãã€ã«ã¢ããªãã¡ãŒã«ããœãŒã·ã£ã«ã¡ãã£ã¢ãããã«ã¯ãªãã©ã€ã³ã§ã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãªã©ããã¹ãŠã®ã¿ãããã€ã³ãã§äžè²«ããããŒãœãã©ã€ãºããããšã¯ã¹ããªãšã³ã¹ãæäŸããŸãã
- å«ççãªAIãšãã©ã€ãã·ãŒä¿è·ããŒãœãã©ã€ãŒãŒã·ã§ã³ïŒ AIã責任ãæã£ãŠäœ¿çšãããŠãŒã¶ãŒã®ãã©ã€ãã·ãŒãæåªå äºé ã§ããããšã確èªããããšã«éç¹ã眮ããŠããŸãã
çµè«
ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ãã¯ãèŽ æ²¢åã§ã¯ãããŸãããã°ããŒãã«èŠæš¡ã§äºæ¥ãå±éããŠããäŒæ¥ã«ãšã£ãŠäžå¯æ¬ ãªãã®ã§ããäžçäžã®ãŠãŒã¶ãŒã®å€æ§ãªããŒãºã奜ã¿ãæåçã³ã³ããã¹ãã«å ±é³Žãããã€ãããã¯ã³ã³ãã³ããæäŸããããšã«ãããçµç¹ã¯çã«åœ±é¿åã®ããããžã¿ã«ãšã¯ã¹ããªãšã³ã¹ãäœæã§ããŸããããã«ããããšã³ã²ãŒãžã¡ã³ãã®åäžã顧客ãã€ã€ã«ãã£ã®åŒ·åããããŠæçµçã«ã¯ããã倧ããªããžãã¹ã®æåã«ã€ãªãããŸããããŒã¿é§ååã§ãŠãŒã¶ãŒäžå¿ã®ã¢ãããŒããæ¡çšããç¶ç¶çãªåŠç¿ãšé©å¿ãžã®åãçµã¿ãçµã¿åãããããšããã°ããŒãã«åžå Žã§ã®ããã³ããšã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ããã¹ã¿ãŒããããã®éµãšãªããŸãã