ãã¡ãã·ã§ã³åçãšããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®äº€å·®ç¹ãæ¢ããŸããã€ã³ãã¯ãã®ããç»åãã©ã®ããã«å£²äžãä¿é²ãããã©ã³ãã¢ã€ãã³ãã£ãã£ãæ§ç¯ããäžçäžã®é¡§å®¢äœéšãåäžãããããåŠã³ãŸãããã
ããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ãšããŠã®ãã¡ãã·ã§ã³åçïŒã°ããŒãã«ã¬ã€ã
ãã¡ãã·ã§ã³åçãšããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã¯ãããããç°ãªãå°éåéã§ãããæ¶è²»è ãé äºãã売äžãä¿é²ãããšããå ±éã®ç®æšãæã£ãŠããŸããããããæŠç¥çã«çµ¡ã¿åãããšã§ããã©ã³ãã¢ã€ãã³ãã£ãã£ãé«ãã顧客äœéšãåäžãããæçµçã«åçãæŒãäžãã匷åãªçžä¹å¹æãçãŸããŸãããã®ã¬ã€ãã§ã¯ã倿§ãªã°ããŒãã«åžå Žã«ãããŠã广çãªããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã§ãã¡ãã·ã§ã³åçãæããéèŠãªåœ¹å²ã«ã€ããŠæ¢ããŸãã
é¢é£æ§ã®çè§£
ããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ãšã¯ã顧客ãåŒãã€ããè³Œå ¥ãä¿ãæ¹æ³ã§ååãæç€ºããèžè¡ã§ããç§åŠã§ããåºèã¬ã€ã¢ãŠãããŠã£ã³ããŠãã£ã¹ãã¬ã€ãããååé 眮ããµã€ããŒãžãŸã§ããããããã®ãå«ãŸããŸãããã®æèã«ãããŠããã¡ãã·ã§ã³åçã¯ããã©ã³ãã®ã¡ãã»ãŒãžãäŒããååã玹ä»ããæãŸããã©ã€ãã¹ã¿ã€ã«ã®é£æ³ãçã¿åºãããã®åŒ·åãªããŒã«ãšããŠæ©èœããŸãã
ææ°ã³ã¬ã¯ã·ã§ã³ããšã¬ã¬ã³ãã«çããªãã¢ãã«ããã£ãŒãã£ãŒããé åçãªåºé ãã£ã¹ãã¬ã€ããçå°ã®è³ªæãè¡£æã®ãã£ããæã匷調ããé«å質ãªåååçãæ²èŒããEã³ããŒã¹ãµã€ããæãæµ®ãã¹ãŠã¿ãŠãã ããããããã¯ããã¡ãã·ã§ã³åçãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ãšé£æºããŠã説åŸåã®ããèŠèŠçãªç©èªãäœãåºããŠãã代衚çãªäŸã§ãã
å°å£²ã«ãããç»åã®å
仿¥ã®èŠèŠäž»å°ã®äžçã§ã¯ãæ¶è²»è ã¯ããããæ¹åããç»åã«ãããããŠããŸãããã®ããããã¡ãã·ã§ã³ãã©ã³ããä»ç€Ÿãšå·®å¥åããæ³šç®ãéããããšãéåžžã«éèŠã«ãªã£ãŠããŸããé«å質ãªãã¡ãã·ã§ã³åçã¯ã以äžã®ããšãå¯èœã«ããŸãïŒ
- ååã®é åãé«ããïŒããã®åçæ®åœ±ã¯ãååã®ç¹åŸŽãå質ããã¶ã€ã³ãéç«ãããæé«ã®ç¶æ ã§ååãæç€ºããŸãã
- ãã©ã³ãã¢ã€ãã³ãã£ãã£ãäŒããïŒåçã®ã¹ã¿ã€ã«ãããŒã³ãçŸåŠã¯ããã©ã³ãå šäœã®ã¢ã€ãã³ãã£ãã£ãšã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«åèŽããŠããå¿ èŠããããŸãã
- 欲æãšæ§ããçã¿åºãïŒãã¡ãã·ã§ã³åçã¯æ¬²æãšæ§ãã®æèŠãçã¿åºããæ¶è²»è ã«ç»åã§æãããã©ã€ãã¹ã¿ã€ã«ãæš¡å£ããããšæãããããšãã§ããŸãã
- 売äžãä¿é²ããïŒèª¬åŸåã®ããããžã¥ã¢ã«ã¯ãè³Œå ¥æ±ºå®ã«çŽæ¥åœ±é¿ãäžããæ¶è²»è ãååãã«ãŒãã«è¿œå ããããåºèã蚪ãããããããä¿ããŸãã
- 顧客ãšã³ã²ãŒãžã¡ã³ããåäžãããïŒãœãŒã·ã£ã«ã¡ãã£ã¢ããŠã§ããµã€ãäžã®é åçãªããžã¥ã¢ã«ã¯ã顧客ã®é¢å¿ãç¶æããå蚪ãä¿ããŸãã
ç°ãªãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ãã£ãã«ã®ããã®ãã¡ãã·ã§ã³åç
ãã¡ãã·ã§ã³åçã®é©ç𿹿³ã¯ãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®ãã£ãã«ã«ãã£ãŠç°ãªããŸãïŒ
åºå ãã£ã¹ãã¬ã€
ç©ççãªå°å£²ã¹ããŒã¹ã§ã¯ã倧å€ã®ãã¡ãã·ã§ã³åçããªã³ãã䜿çšããŠãã€ã³ãã¯ãã®ãããã£ã¹ãã¬ã€ãäœæã§ããŸãããããã®ç»åã¯ã顧客ãåºå ãžãšèªå°ããäž»èŠååã匷調ããäžè²«æ§ã®ãããã©ã³ãäœéšãçã¿åºãããã«æŠç¥çã«é 眮ããããšãã§ããŸãã以äžã®äŸãèããŠã¿ãŸãããïŒ
- ãŠã£ã³ããŠãã£ã¹ãã¬ã€ïŒå°è±¡çãªãã¡ãã·ã§ã³åçããã£ãŒãã£ãŒãã人ç®ãåŒããŠã£ã³ããŠãã£ã¹ãã¬ã€ã¯ãæœåšçãªé¡§å®¢ãåºå ã«èªã蟌ãããšãã§ããŸãã
- åºå ãµã€ããŒãžïŒå€§å€ããªã³ãã¯ãå£ç¯ã®ã³ã¬ã¯ã·ã§ã³ã玹ä»ããããç¹å¥ãªãã¡ãŒã宣äŒãããããã©ã³ãã¡ãã»ãŒãžã匷åãããããããã«äœ¿çšã§ããŸãã
- ãããã³ã®ã¹ã¿ã€ãªã³ã°ïŒåçã¯ãããã³ã®ã¹ã¿ã€ãªã³ã°æ¹æ³ã«ã€ã³ã¹ãã¬ãŒã·ã§ã³ãäžããå®å šã§èŠèŠçã«é åçãªãã¬ãŒã³ããŒã·ã§ã³ãäœãåºããŸãã
- POSïŒè²©å£²æç¹æ å ±ç®¡çïŒãã£ã¹ãã¬ã€ïŒã¬ãžã«ãŠã³ã¿ãŒã§å°ããªç»åã䜿çšããŠãè¡åè²·ããä¿ãããšãã§ããŸãã
äŸïŒã©ã°ãžã¥ã¢ãªãŒãã©ã³ãã¯ãæèŠåºã®ãŠã£ã³ããŠã§æŽç·Žããšé«çŽæãäŒããããã«ãããããªã¹ããªã¹ã¿ã€ãªã³ã°ã®çœé»åçã䜿çšãããããããŸãããäžæ¹ããã¡ã¹ããã¡ãã·ã§ã³ãã©ã³ãã¯ãããè¥ãå±€ã«ã¢ããŒã«ããããã«ã掻æ°ã«æºã¡ããšãã«ã®ãã·ã¥ãªç»åãéžã¶ãããããŸããã
Eã³ããŒã¹ãµã€ã
ãªã³ã©ã€ã³ã®äžçã§ã¯ãé«å質ãªåååçãããã«éèŠã«ãªããŸãã顧客ã¯ååãç©ççã«è§Šã£ãã詊çãããã§ããªããããè³Œå ¥æ±ºå®ãããžã¥ã¢ã«ã«å€§ããäŸåããŸããäž»ãªèæ ®äºé ã¯æ¬¡ã®ãšããã§ãïŒ
- é«è§£å床ç»åïŒé®®æã§è©³çްãªç»åã«ããã顧客ã¯ãºãŒã ã€ã³ããŠååã詳ãã調ã¹ãããšãã§ããŸãã
- è€æ°ã®ã¢ã³ã°ã«ïŒååãããŸããŸãªè§åºŠããèŠããããšã§ãå æ¬çãªãã¥ãŒãæäŸããŸãã
- ã©ã€ãã¹ã¿ã€ã«ã·ã§ããïŒã¢ãã«ãå®ç掻ã®å Žé¢ã§ååãççšããŠããç»åã¯ã顧客ããããçããšãã®èŠãç®ãæè§Šãæ³åããã®ã«åœ¹ç«ã¡ãŸãã
- 360床ãã¥ãŒïŒã€ã³ã¿ã©ã¯ãã£ããª360床ãã¥ãŒã¯ãæ²¡å ¥åã®ã·ã§ããã³ã°äœéšãæäŸããŸãã
- åç»ã³ã³ãã³ãïŒååã®åãã質æãæ«é²ããçãåç»ã¯ããªã³ã©ã€ã³ã·ã§ããã³ã°äœéšãããã«åäžãããããšãã§ããŸãã
äŸïŒã°ããŒãã«ãªãªã³ã©ã€ã³å°å£²æ¥è ã§ããASOSã¯ãã¹ã¿ãžãªã·ã§ãããã©ã³ãŠã§ã€ç»åãã¹ããªãŒãã¹ã¿ã€ã«åçãªã©ãããŸããŸãªåçã¹ã¿ã€ã«ãå©çšããŠã倿§ãªé¡§å®¢å±€ã«å¯Ÿå¿ããŠããŸãã圌ãã®ããã£ãããŠã©ãŒã¯ãåç»ã¯ãååãåããŠããæ§åã瀺ããããçŸå®çãªè¡šçŸãæäŸããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°
InstagramãPinterestãTikTokãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã¯ãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®ããã®åŒ·åãªããŒã«ã§ãããã¡ãã·ã§ã³ãã©ã³ãã¯ãé åçãªåçã䜿çšããŠãã©ãã¯ãŒãåŒãã€ãããã©ã³ãèªç¥åºŠãæ§ç¯ãããŠã§ããµã€ããåºèãžã®ãã©ãã£ãã¯ãä¿é²ããããšãã§ããŸãããã¹ããã©ã¯ãã£ã¹ã«ã¯ä»¥äžãå«ãŸããŸãïŒ
- ãã¥ã¬ãŒã·ã§ã³ããããã£ãŒãïŒãã©ã³ãã®çŸåŠãåæ ãããäžè²«æ§ã®ããèŠèŠçã«é åçãªãã£ãŒããç¶æããããšã
- ãšã³ã²ãŒãžã³ã°ãªã³ã³ãã³ãïŒååã·ã§ãããã©ã€ãã¹ã¿ã€ã«ç»åãèå°è£ã®ã³ã³ãã³ãããŠãŒã¶ãŒçæã³ã³ãã³ããªã©ãçµã¿åãããŠæçš¿ããããšã
- ã€ã³ã¿ã©ã¯ãã£ãæ©èœïŒInstagramã®ã¹ããŒãªãŒããªãŒã«ãTikTokåç»ãªã©ã®æ©èœãå©çšããŠãã€ã³ã¿ã©ã¯ãã£ããªäœéšãåµåºããããšã
- ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ïŒãã©ã³ãã®äŸ¡å€èгãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšäžèŽããã€ã³ãã«ãšã³ãµãŒãšååããããšã
- ã³ã³ãã¹ããšãã¬ãŒã³ãäŒç»ïŒã³ã³ãã¹ãããã¬ãŒã³ãäŒç»ãéå¬ããŠãšã³ã²ãŒãžã¡ã³ããä¿ãã話é¡ãçã¿åºãããšã
äŸïŒã·ã£ãã«ã®Instagramãã£ãŒãã¯ãã©ã°ãžã¥ã¢ãªãŒãã©ã³ãã£ã³ã°ã®åäœã§ãã圌ãã®åçã¯äžè²«ããŠãšã¬ã¬ã³ãã§ãæŽç·ŽãããŠãããæ§ããæ±ããããã®ã§ããã©ã³ãã®æä»£ãè¶ ããé åãåæ ããŠããŸãã圌ãã¯ããšãã£ããªã¢ã«ã¹ã¿ã€ã«ã®ç»åãååã®ã¯ããŒãºã¢ããããã¡ãã·ã§ã³ã·ã§ãŒãã¢ããªãšã®èå°è£ãå£éèŠããããªåçãçµã¿åãããŠäœ¿çšããŠããŸãã
ããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®ããã®ãã¡ãã·ã§ã³åçã«ãããã°ããŒãã«ãªèæ ®äºé
ç°ãªãã°ããŒãã«åžå Žåãã«ããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°çšã®ãã¡ãã·ã§ã³åçãé©çšããéã«ã¯ãæåçãªãã¥ã¢ã³ã¹ãçŸå°ã®å¥œã¿ãæ³çèŠå¶ãèæ ®ããããšãäžå¯æ¬ ã§ããããåœã§æå¹ãªãã®ããå¥ã®åœã§ã¯å ±æãåŒã°ãªãå¯èœæ§ããããŸãã
æåçãªé æ ®
ç»åã¯æåçã«é©åã§ãããäžå¿«æãäžããã誀解ããããããå¯èœæ§ã®ããèŠçŽ ãé¿ããã¹ãã§ããããã«ã¯ã次ã®ãããªèŠçŽ ãèæ ®ããããšãå«ãŸããŸãïŒ
- æè£ ã®ã¹ã¿ã€ã«ïŒçŸå°ã®ãã¡ãã·ã§ã³ãã¬ã³ããæåèŠç¯ã«åãããŠæè£ ã®ã¹ã¿ã€ã«ã調æŽããã
- ã¢ãã«ã®å€æ§æ§ïŒçŸå°ã®äººå£ã®å€æ§æ§ã代衚ããã¢ãã«ãèµ·çšããã
- 宿çã»æåçã·ã³ãã«ïŒç¡ç€Œã«ãªããããªãæ¹æ³ã§å®æçãŸãã¯æåçãªã·ã³ãã«ã䜿çšããããšãé¿ããã
- ããã£ã€ã¡ãŒãžïŒçŸå°ã®ããã£ã€ã¡ãŒãžã«å¯Ÿããèªèã«é æ ®ããéçŸå®çãªçŸã®åºæºãå©é·ããããšãé¿ããã
äŸïŒäžæ±ã§äºæ¥ãéå§ãããã©ã³ãã¯ããã®å°åã®ä¿å®çãªäŸ¡å€èгãåæ ãããããã«ãããæ§ãããªæè£ ã¹ã¿ã€ã«ãéžã³ãé床ã«é²åºã®å€ãããŒãºãé¿ãããªã©ãåçæ®åœ±ãé©å¿ãããå¿ èŠããããããããŸãããåæ§ã«ãã¢ãžã¢ã§äºæ¥ãéå§ãããã©ã³ãã¯ãã¢ãã«ãéžã³ãç»åã®ã¹ã¿ã€ãªã³ã°ãè¡ãéã«ãçŸå°ã®çŸã®åºæºã奜ã¿ãèæ ®ããå¿ èŠããããããããŸããã
çŸå°ã®å¥œã¿
çŸåŠãè²ãåçã¹ã¿ã€ã«ã®èгç¹ããçŸå°ã®å¥œã¿ãçè§£ããããšã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«é¿ãããžã¥ã¢ã«ãäœæããããã«äžå¯æ¬ ã§ããããã¯ãåžå Žèª¿æ»ããã©ãŒã«ã¹ã°ã«ãŒããçŸå°ã®åçå®¶ãã¯ãªãšã€ã¿ãŒãšã®ååãéããŠéæã§ããŸãã
- ã«ã©ãŒãã¬ããïŒæåã«ãã£ãŠè²ã«å¯Ÿãã飿³ã¯ç°ãªããŸããäŸãã°ãäžéšã®ã¢ãžã¢æåã§ã¯çœã¯åªã飿³ãããŸãããè¥¿æŽæåã§ã¯çŽç²ãã®è±¡åŸŽã§ãã
- åçã¹ã¿ã€ã«ïŒããçŸå®çã§ããã¥ã¡ã³ã¿ãªãŒã¹ã¿ã€ã«ã®åçã奜ãæåãããã°ãããæ§åŒåãããèžè¡çãªç»åã奜ãæåããããŸãã
- ã¢ãã«ã®ããŒãºïŒããŒãºããžã§ã¹ãã£ãŒããæåã«ãã£ãŠç°ãªãæå³ãæã€ããšããããŸãã
äŸïŒæ¥æ¬ã§äºæ¥ãéå§ãããã©ã³ãã¯ãçŸå°ã®æ¶è²»è ã«ã¢ããŒã«ããããã«ãããããããªã¹ãã§ãã«ã¯ã€ã€ãçŸåŠãæ¡çšããå¿ èŠããããããããŸããããŸããè¥ã ãããç¡éªæ°ãã匷調ãããããæãããªç §æãããŒãºã䜿çšããå¿ èŠããããããããŸããã
æ³çèŠå¶
çŸå°ã®åºåèŠå¶ãç»åã®äœ¿çšã«é¢ããæ³çèŠä»¶ãèªèããŠããããšãéèŠã§ããããã«ã¯ã次ã®ãããªèæ ®äºé ãå«ãŸããŸãïŒ
- èäœæš©æ³ïŒäœ¿çšãããã¹ãŠã®ç»åãé©åã«ã©ã€ã»ã³ã¹äŸäžãããèäœæš©æ³ã«æºæ ããŠããããšã確èªããã
- åºåã«ãããç宿§ïŒå®£äŒãããŠããååã«ã€ããŠãèåœãŸãã¯èª€è§£ãæããããªäž»åŒµãé¿ããã
- ããŒã¿ãã©ã€ãã·ãŒïŒå人ãç¹å®ã§ããç»åããããããéã¯ãããŒã¿ãã©ã€ãã·ãŒèŠå¶ãéµå®ããã
- 幎霢å¶éïŒã¢ã«ã³ãŒã«ãã¿ãã³ãªã©ãç¹å®ã®ååãåºåããéã®å¹Žéœ¢å¶éãé å®ããã
äŸïŒå€ãã®åœã§ã¯ãåºåã«ãããã¬ã¿ãããåçå å·¥ã®äœ¿çšã«é¢ããŠå³ããèŠå¶ããããŸãããã©ã³ãã¯ãæ¶è²»è ã誀解ãããªãããã«ãç»åãããžã¿ã«å å·¥ãããå Žåã«ã¯ãã®æšãé瀺ããå¿ èŠããããããããŸããã
äžè²«æ§ã®ããããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°æŠç¥ã®äœæ
ããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã«ããããã¡ãã·ã§ã³åçã®åœ±é¿ãæå€§åããããã«ã¯ããã©ã³ãå šäœã®ããŒã±ãã£ã³ã°ç®æšãšäžèŽãããäžè²«æ§ã®ããæŠç¥ãçå®ããããšãäžå¯æ¬ ã§ãããã®æŠç¥ã«ã¯ã以äžã®èŠçŽ ãå«ããã¹ãã§ãïŒ
- ãã©ã³ãã¢ã€ãã³ãã£ãã£ã®å®çŸ©ïŒãã©ã³ãã®äŸ¡å€èгãåæ§ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæç¢ºã«å®çŸ©ããã
- ããžã¥ã¢ã«ã¬ã€ãã©ã€ã³ã®ç¢ºç«ïŒãã©ã³ãã奜ãåçã¹ã¿ã€ã«ãã«ã©ãŒãã¬ãããã¿ã€ãã°ã©ãã£ãå šäœçãªçŸåŠãæŠèª¬ããããžã¥ã¢ã«ã¬ã€ãã©ã€ã³ãäœæããã
- å£ç¯ãã£ã³ããŒã³ã®èšç»ïŒææ°ã®ã³ã¬ã¯ã·ã§ã³ããã¬ã³ãã玹ä»ããå£ç¯ãã£ã³ããŒã³ãäŒç»ããã
- é©åãªãã£ãã«ã®éžæïŒã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãªãŒãããããã«æãé©åãªããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ãã£ãã«ïŒäŸïŒåºå ãã£ã¹ãã¬ã€ãEã³ããŒã¹ãµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ïŒãéžæããã
- çµæã®æž¬å®ïŒããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®åãçµã¿ã®ããã©ãŒãã³ã¹ã远跡ããå¿ èŠã«å¿ããŠèª¿æŽãè¡ãã
ãã¡ãã·ã§ã³ãã©ãã°ã©ãã¡ãŒããã³ããžã¥ã¢ã«ããŒãã£ã³ãã€ã¶ãŒãšã®åæ¥
广çãªããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ãã£ã³ããŒã³ãäœæããããã«ã¯ããã¡ãã·ã§ã³ãã©ãã°ã©ãã¡ãŒãšããžã¥ã¢ã«ããŒãã£ã³ãã€ã¶ãŒã®ååãäžå¯æ¬ ã§ããæåããããŒãããŒã·ãããè²ãããã®ãã³ããããã€ã玹ä»ããŸãïŒ
- æç¢ºãªã³ãã¥ãã±ãŒã·ã§ã³ïŒãã©ã³ãã®ç®æšãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãããžã¥ã¢ã«ã¬ã€ãã©ã€ã³ããã©ãã°ã©ãã¡ãŒãšããžã¥ã¢ã«ããŒãã£ã³ãã€ã¶ãŒã®äž¡æ¹ã«æç¢ºã«äŒããã
- å ±éã®ããžã§ã³ïŒäž¡è ããç®æãçŸåŠãšã¡ãã»ãŒãžã«ã€ããŠå ±éã®çè§£ãå ±æããŠããããšã確èªããã
- ãªãŒãã³ãªã³ã©ãã¬ãŒã·ã§ã³ïŒã¯ãªãšã€ãã£ãããã»ã¹å šäœãéããŠããªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³ãšã³ã©ãã¬ãŒã·ã§ã³ã奚å±ããã
- å°éç¥èã®å°éïŒãã©ãã°ã©ãã¡ãŒãšããžã¥ã¢ã«ããŒãã£ã³ãã€ã¶ãŒäž¡æ¹ã®å°éç¥èãå°éãã圌ããç¬èªã®ã¹ãã«ãšèŠç¹ãè²¢ç®ã§ããããã«ããã
- ãã£ãŒãããã¯ã®æäŸïŒåçæ®åœ±ãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®ã³ã³ã»ããã«ã€ããŠã建èšçãªãã£ãŒãããã¯ãæäŸããã
ãã¡ãã·ã§ã³åçãšããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®æªæ¥
ãã¡ãã·ã§ã³åçãšããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®ç¶æ³ã¯ãæ°ãããã¯ãããžãŒãšæ¶è²»è ã®ãã¬ã³ããšãšãã«çµ¶ããé²åããŠããŸããæ³šç®ãã¹ãäž»èŠãªãã¬ã³ããããã€ã玹ä»ããŸãïŒ
- æ¡åŒµçŸå®ïŒARïŒïŒARæè¡ã¯ãã€ã³ã¿ã©ã¯ãã£ãã§æ²¡å ¥åã®ã·ã§ããã³ã°äœéšãåµåºããããã«äœ¿çšãããŠããŸããäŸãã°ã顧客ã¯ARã¢ããªã䜿çšããŠä»®æ³çã«æã詊çããããå®¶å ·ãèªå® ã§ã©ã®ããã«èŠãããã確èªãããã§ããŸãã
- ä»®æ³çŸå®ïŒVRïŒïŒVRæè¡ã¯ã顧客ãäžçäžã®ã©ãããã§ãè²·ãç©ãã§ããä»®æ³åºèãã·ã§ãŒã«ãŒã ãäœæããããã«äœ¿çšãããŠããŸãã
- 人工ç¥èœïŒAIïŒïŒAIã¯ãã·ã§ããã³ã°äœéšãããŒãœãã©ã€ãºããããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®ã¬ã€ã¢ãŠããæé©åããããã«äœ¿çšãããŠããŸããäŸãã°ãAIã¢ã«ãŽãªãºã ã¯é¡§å®¢ããŒã¿ãåæããŠãã©ã®ååããã£ã¹ãã¬ã€ã«è¡šç€ºããã©ã®ç»åãããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã§äœ¿çšããããæ±ºå®ã§ããŸãã
- ãµã¹ããããªãã£ïŒæ¶è²»è ã¯æç¶å¯èœã§å«ççãªè£œåããŸããŸãæ±ããŠããŸãããã¡ãã·ã§ã³ãã©ã³ãã¯ãç°å¢ã«åªããçŽ æãçç£æ¹æ³ã䜿çšãããµãã©ã€ãã§ãŒã³ã®éææ§ãä¿é²ããããšã§å¯Ÿå¿ããŠããŸãããã®ãã¬ã³ãã¯ãã¡ãã·ã§ã³åçã«ã圱é¿ãäžããŠãããèªç¶å ãæå°éã®ã¬ã¿ãããæ¬ç©ã®è¡šçŸãããéèŠãããŠããŸãã
- ã€ã³ã¯ã«ãŒã·ããã£ãšãã€ããŒã·ãã£ïŒæ¶è²»è ã¯åºåãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã«ãããŠãããé«ãå æ¬æ§ãšå€æ§æ§ãæ±ããŠããŸãããã¡ãã·ã§ã³ãã©ã³ãã¯ããããã幎霢ããµã€ãºãæ°æãæ§èªèªã®ã¢ãã«ãèµ·çšããããšã§å¯Ÿå¿ããŠããŸãã
çµè«
ãã¡ãã·ã§ã³åçã¯ã广çãªããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã«äžå¯æ¬ ãªèŠçŽ ã§ããããã2ã€ã®å°éåéã®é¢é£æ§ãçè§£ããã°ããŒãã«ãªæåã®ãã¥ã¢ã³ã¹ãèæ ®ããããšã§ããã¡ãã·ã§ã³ãã©ã³ãã¯å£²äžãä¿é²ãããã©ã³ããã€ã€ã«ãã£ãæ§ç¯ãã顧客äœéšãåäžãããã€ã³ãã¯ãã®ããç»åãäœæã§ããŸãããã¯ãããžãŒãé²åãç¶ããã«ã€ããŠãããžã¥ã¢ã«ããŒãã£ã³ãã€ãžã³ã°ã®å¯èœæ§ã¯ç¡éã«åºãããŸããã€ãããŒã·ã§ã³ãåãå ¥ããæä»£ã®å ãè¡ãããšã§ããã¡ãã·ã§ã³ãã©ã³ãã¯äžçäžã®æ¶è²»è ã®å¿ã«é¿ããçã«å¿ããããªãã·ã§ããã³ã°äœéšãåµåºããããšãã§ããã®ã§ãã
é«å質ãªãã¡ãã·ã§ã³åçãžã®æè³ã¯ãåã«ããããªåçãäœæããããšã ãã§ã¯ãããŸãããããã¯ã匷åãªãã©ã³ãã¢ã€ãã³ãã£ãã£ãæ§ç¯ãã説åŸåã®ããã¡ãã»ãŒãžãäŒããæçµçã«ã¯ç«¶äºã®æ¿ããã°ããŒãã«åžå Žã§ããžãã¹ã®æé·ãä¿é²ããããšãªã®ã§ãã