åœéçãªãããã§ãã·ã§ãã«åãã«èšèšããããå®çžŸããç®æšèšå®ãšéææŠç¥ã§ããªãã®å¯èœæ§ãè§£ãæŸã¡ãŸããSMARTãªç®æšãèšå®ããé害ãå æããŠæç¶çãªæåãåããæ¹æ³ãåŠã³ãŸãããã
ã°ããŒãã«ãªæåã®ããã®å¹æçãªç®æšèšå®ãšéææŠç¥
仿¥ã®çžäºæ¥ç¶ãããäžçã«ãããŠãç®æšãèšå®ãéæããèœåã¯ãããŸã§ä»¥äžã«éèŠã«ãªã£ãŠããŸããã°ããŒãã«ãªãã£ãªã¢ãæ©ãå Žåã§ããåœéçãªããžãã¹ãã³ãã£ãŒã远æ±ããå Žåã§ããåœå¢ãè¶ããŠåäººã®æé·ãç®æãå Žåã§ããç®æšèšå®ãšéæã®ããã®åŒ·åºãªãã¬ãŒã ã¯ãŒã¯ã¯äžå¯æ¬ ã§ãããã®å æ¬çãªã¬ã€ãã§ã¯ãããªãã®é¡æãå®çŸ©ããæç¢ºãªéãåãéããéå¿ãäžè²«ããŠçŸå®ã«å€ããããã®å®èšŒæžã¿ã®æŠç¥ãæäŸããŸãã
广çãªç®æšèšå®ãéèŠãªçç±
ç®æšã¯ãæ¹åæ§ãçŠç¹ããããŠåŒ·åãªç®çæèãäžããŠãããŸããç®æšããªããã°ãåªåã¯æ£æŒ«ã«ãªãã鲿©ã¯åæ»ããå¯èœæ§ããããŸããã°ããŒãã«ãªèŠæš¡ã§æŽ»åãããããã§ãã·ã§ãã«ã«ãšã£ãŠãæç¢ºãªç®æšã¯ä»¥äžã®ç¹ã§äžå¯æ¬ ã§ãïŒ
- æåçãªãã¥ã¢ã³ã¹ãžã®å¯Ÿå¿ïŒ 倿§ãªããŒã ãšååããç°ãªãæåçèæ¯ã§åãå Žåã§ããç®æšã¯å æ¬çãªç®çãšè¡åãäžèŽãããã®ã«åœ¹ç«ã¡ãŸãã
- çç£æ§ã®æå€§åïŒ æç¢ºã«å®çŸ©ãããç®æšã¯ãããªãã®å Žæã«é¢ããããæéãšãªãœãŒã¹ã圱é¿åã®ããæŽ»åã«åããããããšãä¿èšŒããŸãã
- ã¢ãããŒã·ã§ã³ã®åäžïŒ æå³ã®ããç®æšã®è¿œæ±ã¯ãã°ããŒãã«ãªè©Šã¿ã«äŒŽãåºæã®èª²é¡ãå æããããã«äžå¯æ¬ ãªãå çºçåæ©ä»ããä¿é²ããŸãã
- é²æã®æž¬å®ïŒ ç®æšã¯ãèªèº«ã®é²æ©ã枬å®ããããã®åºæºãæäŸãã調æŽãšç¶ç¶çãªæ¹åãå¯èœã«ããŸãã
- ã¬ãžãªãšã³ã¹ïŒå埩åïŒã®è²æïŒ ã°ããŒãã«ãªä»äºã§ã¯æ«æã«çŽé¢ããããšã¯ãããããŸããæç¢ºãªç®æšã¯ããªãã®ã³ãããã¡ã³ãã匷åãããã匷ãç«ã¡çŽãã®ãå©ããŸãã
åºç€ïŒSMARTãŽãŒã«ã®äœæ
SMARTãã¬ãŒã ã¯ãŒã¯ã¯ã广çãªç®æšãèšå®ããããã®äžççã«è©äŸ¡ãããŠããæ¹æ³è«ã§ããããã«ãããããªãã®ç®æšãæç¢ºã«å®çŸ©ãããå®è¡å¯èœã§ããããšãä¿èšŒãããŸããåæ§æèŠçŽ ãåè§£ããŠã¿ãŸãããïŒ
å ·äœçïŒSpecificïŒ
ææ§ãªç®æšã¯ææ§ãªçµæã«ã€ãªãããŸããç®æšã¯æç¢ºãã€æ£ç¢ºã«èšè¿°ãããã¹ãã§ãããåœéçãªå£²äžãæ¹åãããã®ã§ã¯ãªããã第3ååææ«ãŸã§ã«ãšãŒãããåžå Žã§ã®å£²äžã15%å¢å ãããããç®æããŸãããããã®å ·äœæ§ã¯ææ§ãã®äœå°ãæ®ããŸããã
枬å®å¯èœïŒMeasurableïŒ
ãã€ç®æšãéæãããšããããŸããïŒå®éåå¯èœãªææšãçµã¿èŸŒã¿ãŸããããäŸãã°ããæ°ããèšèªãåŠã¶ãã¯ããèªå®ã³ãŒã¹ãä¿®äºãããã€ãã£ãã¹ããŒã«ãŒãšé±ã«æäœ3æéç·Žç¿ããããšã§ãäžåœèªïŒãã³ããªã³ïŒã®B2ã¬ãã«ã®ç緎床ãéæããããšãªããŸããããã«ãããå ·äœçãªé²æè¿œè·¡ãå¯èœã«ãªããŸãã
éæå¯èœïŒAchievableïŒ
éå¿ã¯éèŠã§ãããç®æšã¯çŸåšã®ãªãœãŒã¹ãã¹ãã«ãæéæ ãèæ ®ããŠçŸå®çã§ããã¹ãã§ããé床ã«éå¿çãªç®æšãèšå®ãããšãèœèã«ã€ãªããå¯èœæ§ããããŸããããç®æšãã3ã€ã®å€§éžã§åæã«æ°è£œåã©ã€ã³ãç«ã¡äžãããããšã§ãããªããå¿ èŠãªè³æ¬ãã€ã³ãã©ãããŒã ã®ãµããŒããããããšã確èªããŠãã ãããããã§ãªããã°ã段éçãªã¢ãããŒããæ€èšããŸãããã
é¢é£æ§ïŒRelevantïŒ
ããªãã®ç®æšã¯ãããåºç¯ãªé¡æã䟡å€èгã責任ãšäžèŽããŠããã¹ãã§ããã°ããŒãã«ãªæèã§ã¯ãããã¯ç®æšãæå±çµç¹ã®å æ¬çãªäœ¿åœãå人ã®é·æçãªããžã§ã³ã«è²¢ç®ããããšãæå³ããŸããäŸãã°ãããªãã®ãã£ãªã¢ã®çŠç¹ãæ°èåžå Žã§ã®æç¶å¯èœãªéçºã«ããå Žåããã¢ãžã¢ã®è£œé å·¥å Žã«ãããççŽ æåºéã10%åæžããããšãã£ãç®æšã¯éåžžã«é¢é£æ§ãé«ãã§ãã
æéä»ãïŒTime-BoundïŒ
ãã¹ãŠã®ç®æšã«ã¯ç· ãåããå¿ èŠã§ããããã¯åè¿«æãçã¿åºããèšç»ãç«ãŠãã®ã«åœ¹ç«ã¡ãŸããæéä»ãã®ç®æšã®äŸã¯ããä»å¹Žã®12æ31æ¥ãŸã§ã«ãç§ã®åœéããŒã ã®ããã®ç°æåã³ãã¥ãã±ãŒã·ã§ã³ç ä¿®ããã°ã©ã ãå®äºãããã§ããããã«ãããæç¢ºãªç®æšææ¥ãèšå®ãããéäžçãªåªåãä¿ãããŸãã
SMARTãŽãŒã«ã®äŸ
ææ§ãªç®æšïŒ ãåœéãããžã§ã¯ãã®ç®¡çãããŸããªãã
SMARTãŽãŒã«ïŒ ãæ¥äŒèšå¹ŽåºŠæ«ãŸã§ã«ïŒæéä»ãïŒãæšæºåããããããžã§ã¯ã管çãœãããŠã§ã¢ãå°å
¥ãããã¹ãŠã®åœéããŒã ãšé±æ¬¡ã®ã¹ããŒã¯ãã«ããŒæŽæ°äŒè°ã宿œããããšã«ãã£ãŠïŒå
·äœçïŒãå°ãªããšã2ã€ã®äž»èŠãªåœå¢ãè¶ãããããžã§ã¯ããæåè£ã«ç®¡çãïŒéæå¯èœãé¢é£æ§ïŒãå²ãåœãŠãããäºç®ã®5%以å
ãäºå®ãããã¿ã€ã ã©ã€ã³ã®10%以å
ã§å®äºãããïŒæž¬å®å¯èœïŒãã
广çãªç®æšéæã®ããã®æŠç¥
SMARTãŽãŒã«ãèšå®ããããšã¯ç¬¬äžæ©ã«ãããŸãããæ¬åœã®ææŠã¯ãäžè²«ããå®è¡ãšé¿ããããªãé害ã®å æã«ãããŸããæåã確å®ã«ããããã®äž»èŠãªæŠç¥ã¯ä»¥äžã®éãã§ãïŒ
1. 倧ããªç®æšãå°ããªã¹ãããã«åè§£ãã
èšå¿µç¢çãªç®æšã¯å§åçã«æããããããšããããŸããããããããå°ããã管çãããããã€ã«ã¹ããŒã³ã«åè§£ããŸããããããã«ãããããã»ã¹ãããã»ã©å°é£ã§ãªããªããåã¹ããããå®äºããããšã«éææãåŸãããŸããäŸãã°ãç®æšãæ±åã¢ãžã¢ã§æ°ããåžå Žãã¬ãŒã³ã¹ã確ç«ããããšã§ãããªããåžå Žèª¿æ»ãæ³çã³ã³ãã©ã€ã¢ã³ã¹ãããŒãããŒã·ããã®ç¹å®ããã€ãããããã°ã©ã ã®éå§ããããŠæ¬æ Œçãªå±éã«åè§£ããŸãã
2. ã¢ã¯ã·ã§ã³ãã©ã³ãäœæãã
èšç»ã®ãªãç®æšã¯ãã ã®é¡ãäºã§ããåãã€ã«ã¹ããŒã³ã«ã€ããŠãå¿ èŠãªå ·äœçãªè¡åãæŠèª¬ããŸãã誰ããäœãããã€ãã©ã®ãããªãªãœãŒã¹ã§è¡ãã®ãïŒç¹ã«ã³ãã¥ãã±ãŒã·ã§ã³ãæææ±ºå®ããã»ã¹ã倧ããç°ãªãå¯èœæ§ã®ããç°æåã³ã©ãã¬ãŒã·ã§ã³ã§ã¯ãæœåšçãªäŸåé¢ä¿ãèæ ®ããŠãã ããã詳现ãªã¢ã¯ã·ã§ã³ãã©ã³ã¯ããªãã®ããŒãããããšããŠæ©èœããŸãã
3. åªå é äœãä»ããŠéäžãã
ã°ããŒãã«ãªç°å¢ã§ã¯ãæ°å€ãã®æ©äŒãšèŠæ±ã«ééããã§ããããéèŠæ§ãšç·æ¥æ§ã«åºã¥ããŠç®æšãšã¿ã¹ã¯ã«åªå é äœãä»ããããšãåŠã³ãŸããããã¢ã€ãŒã³ãã¯ãŒã»ãããªãã¯ã¹ïŒç·æ¥/éèŠïŒã®ãããªãã¯ããã¯ã¯éåžžã«äŸ¡å€ããããŸããäž»èŠãªç®æšã«çŽæ¥è²¢ç®ããæŽ»åã«ãšãã«ã®ãŒãéäžãããŠãã ããã
4. èªå·±èŠåŸãšäžè²«æ§ãé€ã
éæã¯äžè²«ããåªåã®äžã«ç¯ãããŸããèªå·±èŠåŸã¯ãã®äžè²«æ§ãé§åãããšã³ãžã³ã§ããç®æšããµããŒãããã«ãŒãã£ã³ãç¿æ £ã身ã«ã€ããŸããããããã«ã¯ãæ¯æ¥ç¹å®ã®æéãåœéäºæ¥éçºã«å ãŠãããšãæ¯æ¥èšèªã¹ãã«ãç·Žç¿ããããšãèŠåŸãããããžã§ã¯ã管çã¹ã±ãžã¥ãŒã«ãéµå®ããããšãªã©ãå«ãŸãããããããŸããã
5. 説æè²¬ä»»ãæ±ãã
ä¿¡é Œã§ããååãã¡ã³ã¿ãŒããŸãã¯ã¢ã«ãŠã³ã¿ããªãã£ã»ããŒãããŒãšç®æšãå ±æããŸããããä»ã®èª°ããããªãã®ã³ãããã¡ã³ããèªèããŠããããšãç¥ãããšã¯ã匷åãªåæ©ä»ãã«ãªããŸããã°ããŒãã«ããŒã ã§ã¯ãå¢ããç¶æãã課é¡ã«å ±åã§å¯ŸåŠããããã«ã宿çãªãã§ãã¯ã€ã³ããã¢ã¬ãã¥ãŒã»ãã·ã§ã³ãèšããããšãæ€èšããŠãã ããã
6. ç¶ç¶çãªåŠç¿ãšé©å¿ãåãå ¥ãã
ã°ããŒãã«ãªç¶æ³ã¯çµ¶ããé²åããŠããŸããæ°ããã¹ãã«ãåŠã³ãæ°ãããã¯ãããžãŒã«é©å¿ããç°ãªãæåçèŠç¹ãçè§£ããããšã«ãªãŒãã³ã§ããŠãã ããã宿çã«é²æã確èªããå¿ èŠã«å¿ããŠæŠç¥ã調æŽããææ¬²ãæã¡ãŸããããããåžå Žã§æ©èœããããšããå¥ã®åžå Žã§ã¯ç°ãªãã¢ãããŒããå¿ èŠãšãããããããŸããã
7. æéã广çã«ç®¡çãã
ã¿ã€ã ãŸãŒã³ã®éããã³ãã¥ãã±ãŒã·ã§ã³ã®é å»¶ã倿§ãªåãæ¹ã¯ãåœéçãªç°å¢ã§ã®æé管çã«åœ±é¿ãäžããå¯èœæ§ããããŸããæé管çããŒã«ã掻çšããæŠç¥çã«äŒè°ãã¹ã±ãžã¥ãŒã«ããäºæãã¬åé¡ã®ããã®ãããã¡ãŒã¿ã€ã ãèšããŸãããããã¢ããŒãã»ãã¯ããã¯ãã¿ã€ã ããããã³ã°ã®ãããªãã¯ããã¯ã¯ãéäžåãšçç£æ§ãé«ããããšãã§ããŸãã
8. 匷åºãªé¢ä¿ãšãããã¯ãŒã¯ãç¯ã
æåãç¹ã«ã°ããŒãã«ãªæèã«ãããŠã¯ãå€ç«ããŠéæãããããšã¯ãã£ãã«ãããŸãããç°ãªãæåã®ååãã¯ã©ã€ã¢ã³ããããŒãããŒãã¡ã³ã¿ãŒãšåŒ·åºãªé¢ä¿ãç¯ããŸããããããªãã®ãããã¯ãŒã¯ã¯ãéåžžã«è²ŽéãªãµããŒããæŽå¯ãæ©äŒãæäŸããŠãããŸãã
9. æåãèŠèŠåããããžãã£ããªèãæ¹ãç¶æãã
ç®æšãéæããŠããèªåãèŠèŠåããŸããããéææãšãããããããããžãã£ããªåœ±é¿ãæ³åããŠãã ãããããžãã£ããªèãæ¹ã¯ãæ«æãä¹ãè¶ããã¢ãããŒã·ã§ã³ãç¶æããããã«äžå¯æ¬ ã§ãã課é¡ã«çŽé¢ãããšãã¯ããããåŠã³ã®æ©äŒãšããŠæãçŽããŸãããã
10. ãã€ã«ã¹ããŒã³ãç¥ãã倱æããåŠã¶
ã©ããªã«å°ããªéæã§ãããããèªããç¥ããŸããããããã¯ããžãã£ããªè¡åã匷åãã士æ°ãé«ããŸããåæ§ã«éèŠãªã®ã¯ã倱æããåŠã¶ããšã§ããäœãééã£ãŠããããåæãã貎éãªæèšãåŒãåºããå°æ¥ã®è©Šã¿ã®ããã«ã¢ãããŒããæŽç·Žãããããã«ãããã䜿çšããŠãã ãããããããåŠã¹ã°ããã¹ãŠã®æ«æã¯æ¬¡ãžã®è¶³ããããšãªããŸãã
ã°ããŒãã«ãªç®æšèšå®ã®èª²é¡ãå æãã
åœå¢ãè¶ããŠåãããšã¯ãç®æšéæã«åœ±é¿ãäžãããç¹æã®èª²é¡ãæç€ºããŸããèªèãšç©æ¥µçãªæŠç¥ãéµãšãªããŸãïŒ
- ã³ãã¥ãã±ãŒã·ã§ã³ã®éå£ïŒ èšèªã®éããæ§ã ãªã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ãããžã¿ã«ããŒã«ãžã®äŸåã¯èª€è§£ãæãå¯èœæ§ããããŸããæŠç¥ïŒ æç¢ºãªã³ãã¥ãã±ãŒã·ã§ã³ãããã³ã«ã«æè³ããèŠèŠè³æã䜿çšããçè§£ã確èªããå¿è匷ãããããšã
- æåã®éãïŒ æéãéå±€ãæææ±ºå®ããã»ã¹ãã¯ãŒã¯ã©ã€ããã©ã³ã¹ã®èªèã¯å€§ããç°ãªãå ŽåããããŸããæŠç¥ïŒ æåèªèãã¬ãŒãã³ã°ã宿œããã¢ãããŒããé©å¿ããã倿§ãªèŠç¹ãçè§£ããããšåªããããšã
- ããžã¹ãã£ã¯ã¹ã®è€éãïŒ ã¿ã€ã ãŸãŒã³ãæ è¡ãçºæ¿å€åãæ³çæ çµã¿ã¯ãè€éãã®å±€ãå ããå¯èœæ§ããããŸããæŠç¥ïŒ 培åºçãªèšç»ãã³ã©ãã¬ãŒã·ã§ã³ã®ããã®ãã¯ãããžãŒæŽ»çšãå°éå®¶ã®ã¢ããã€ã¹ãæ±ããããšãéèŠã§ãã
- æè¡çãªæ Œå·®ïŒ ä¿¡é Œæ§ã®é«ãã€ã³ã¿ãŒãããããã¯ãããžãŒãžã®ã¢ã¯ã»ã¹ã¯æ§ã ã§ãããã³ã©ãã¬ãŒã·ã§ã³ãçç£æ§ã«åœ±é¿ãäžããå¯èœæ§ããããŸããæŠç¥ïŒ æè»ãªè§£æ±ºçãæš¡çŽ¢ããå¯èœãªå Žåã¯ãªãã©ã€ã³ã§ã®äœæ¥ãªãã·ã§ã³ãæ€èšããå®å®ãããã©ãããã©ãŒã ãåªå ããããšã
- ã¢ãããŒã·ã§ã³ã®å€åïŒ å€ç«æã峿ã®ãã£ãŒãããã¯ã®æ¬ åŠãæåçãªè·é¢ã¯ãæã«ã¢ãããŒã·ã§ã³ã«åœ±é¿ãäžããããšããããŸããæŠç¥ïŒ ããŒã ãšå®æçã«é£çµ¡ãåããæåãç¥ããèªåã®ä»äºããã倧ããªç®çã«çµã³ã€ããããšã
ã°ããŒãã«ãããã§ãã·ã§ãã«ã®ããã®å®è·µçãªæŽå¯
ã°ããŒãã«ãªç°å¢ã§éæã®æåãè²ãããã«ïŒ
- ç°æåãã¬ãŒãã³ã°ãžã®æè³ïŒ ããªãèªèº«ãšããŒã ãã倿§ãªæåç°å¢ã广çã«ä¹ãè¶ããããã®ã¹ãã«ã身ã«ã€ããããšã
- ãã¯ãããžãŒã®è³¢æãªæŽ»çšïŒ å°ççãªã®ã£ãããåããã³ã©ãã¬ãŒã·ã§ã³ããŒã«ããããžã§ã¯ã管çãœãããŠã§ã¢ãã³ãã¥ãã±ãŒã·ã§ã³ãã©ãããã©ãŒã ãæŽ»çšããããšã
- å¿ççå®å šæ§ã®è²æïŒ ããŒã ã¡ã³ããŒãå ±åŸ©ãæããããšãªããã¢ã€ãã¢ãå ±æããæžå¿µã衚æããééããèªããããšãã§ããç°å¢ãäœãããšã
- å ±æã®å®è·µïŒ ç°ãªãèæ¯ãæã€ååã®èŠç¹ã課é¡ãçè§£ããããåªããããšã
- é©å¿æ§ãæã€ããšïŒ å€åããã°ããŒãã«ãªååŠã«å¯Ÿå¿ããŠæŠç¥ã転æã調æŽããèœåã¯ãæåããåœéãããã§ãã·ã§ãã«ã®ç¹åŸŽã§ãã
çµè«
广çãªç®æšèšå®ãšéæã¯ãåçã§ç¶ç¶çãªããã»ã¹ã§ããSMARTãã¬ãŒã ã¯ãŒã¯ãåãå ¥ããæ§é åãããã¢ã¯ã·ã§ã³ãã©ã³ãçå®ããèªå·±èŠåŸãé€ããã°ããŒãã«ãªèª²é¡ã«ç©æ¥µçã«åãçµãããšã§ãæãéå¿çãªç®æšãéæããèœåãå€§å¹ ã«åäžãããããšãã§ããŸããæåã¯ãã°ãã°ãç¶ç¶çãªåŠç¿ãé©å¿ããããŠæºãããªãã³ãããã¡ã³ãã«ãã£ãŠç¹åŸŽã¥ããããæ ã§ããããšãå¿ããªãã§ãã ããã仿¥ããç®æšãèšå®ãå§ããäžçã®ã©ãã«ããŠããããªããæãæãæªæ¥ãç¯ãäžããŠãã ããã