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1. äºæ¥èšç»ãšåžå Žèª¿æ»
èªå販売æ©ã«æè³ããåã«ã培åºçãªèšç»ãäžå¯æ¬ ã§ããããã«ã¯åžå Žèª¿æ»ãã¿ãŒã²ãã顧客ã®å®çŸ©ããããŠå å®ãªäºæ¥èšç»ã®çå®ãå«ãŸããŸãã
1.1. åžå Žèª¿æ»
åžå Žèª¿æ»ãè¡ãããšã¯ãæ©äŒãšæœåšçãªèª²é¡ãç¹å®ããããã«äžå¯æ¬ ã§ãã以äžãèæ ®ããŠãã ããïŒ
- å°åã®äººå£çµ±èšïŒ 幎霢ãæåŸæ°Žæºãã©ã€ãã¹ã¿ã€ã«ãªã©ã察象å°åã®äººå£çµ±èšãåæããŸããããã¯æäŸããååã®çš®é¡ã決å®ããã®ã«åœ¹ç«ã¡ãŸããäŸãã°ã倧åŠã®è¿ãã®èªå販売æ©ã¯ã¹ããã¯ããšããžãŒããªã³ã¯ã«çŠç¹ãåœãŠããããããŸãããããªãã£ã¹ãã«å ã®ãã®ã¯ãµã©ãããããã€ã³ããŒã®ãããªå¥åº·çãªéžæè¢ãæäŸãããããããŸããã
- ç«¶ååæïŒ ããªãã®å°åã®æ¢åã®èªå販売æ©ããžãã¹ãç¹å®ããŸãã圌ãã¯ã©ã®ãããªååãæäŸããŠããŸããïŒäŸ¡æ ŒæŠç¥ã¯äœã§ããïŒã©ã®å Žæã§ãµãŒãã¹ãæäŸããŠããŸããïŒãã®æ å ±ã¯ãããªãã®ããžãã¹ãå·®å¥åãããŸã ãµãŒãã¹ãæäŸãããŠããªãåžå Žãç¹å®ããã®ã«åœ¹ç«ã¡ãŸãã
- éèŠåæïŒ ç¹å®ã®ååã«å¯ŸããéèŠã倿ããŸããããªãã®å¯Ÿè±¡å°åã§æºããããŠããªãããŒãºã¯ãããŸããïŒæœåšçãªé¡§å®¢ã«ã¢ã³ã±ãŒã調æ»ãè¡ã£ããããã©ãŒã«ã¹ã°ã«ãŒãã宿œãããããŠã貎éãªæŽå¯ãéããããšãæ€èšããŠãã ããã
- èŠå¶ç°å¢ïŒ èªå販売æ©ããžãã¹ãéå¶ããããã®å°åã®èŠå¶ãã©ã€ã»ã³ã¹èŠä»¶ã調æ»ããŸãããããã®èŠå¶ã¯ãå Žæã«ãã£ãŠå€§ããç°ãªãå ŽåããããŸããäŸãã°ãäžéšã®å°åã§ã¯é£åã飲æã®èªå販売æ©ã«å¯ŸããŠå³æ Œãªå¥åº·ã»å®å šåºæºãèšããããŠããå ŽåããããŸãã
1.2. ã¿ãŒã²ãã顧客ã®å®çŸ©
ã¿ãŒã²ãã顧客ãçè§£ããããšã¯ãé©åãªååãšèšçœ®å Žæãéžæããäžã§éåžžã«éèŠã§ãã以äžã®èŠçŽ ãèæ ®ããŠãã ããïŒ
- èšçœ®å Žæã®ã¿ã€ãïŒ å Žæãç°ãªãã°ã顧客ã®ã¿ã€ããç°ãªããŸããç é¢ã®èªå販売æ©ã¯æ£è ã蚪åè ãã¹ã¿ããã«å¯Ÿå¿ããŸãããå·¥å Žã®èªå販売æ©ã¯äž»ã«åŸæ¥å¡ã«ãµãŒãã¹ãæäŸããŸãã
- 顧客ã®å¥œã¿ïŒ ã¿ãŒã²ãã顧客ã¯ã©ã®ãããªçš®é¡ã®ååãè³Œå ¥ããå¯èœæ§ããããŸããïŒåœŒãã®é£äºå¶éãæåçå奜ãäŸ¡æ ŒæåºŠãèæ ®ããŠãã ãããäŸãã°ãäžéšã®ã¢ãžã¢è«žåœã§ã¯ãæž©ãã麺é¡ãã飯ã販売ããèªå販売æ©ã人æ°ã§ãã
- ããŒã¯ã¿ã€ã ïŒ ã¿ãŒã²ãã顧客ãæãèªå販売æ©ãå©çšããå¯èœæ§ãé«ãã®ã¯ãã€ã§ããïŒæ©æ¢°ã®åšåº«è£å ããµãŒãã¹ãè¡ãéã«ã¯ãããŒã¯ã¿ã€ã ãèæ ®ããŠãã ããã
1.3. äºæ¥èšç»ã®çå®
è³é調éã確ä¿ããããžãã¹ãå°ãããã«ã¯ãããæ§æãããäºæ¥èšç»ãäžå¯æ¬ ã§ããäºæ¥èšç»ã«ã¯ä»¥äžã®ã»ã¯ã·ã§ã³ãå«ããã¹ãã§ãïŒ
- ãšã°ãŒã¯ãã£ããµããªãŒïŒ ããã·ã§ã³ãããžã§ã³ãç®æšãå«ããããžãã¹ã®ç°¡åãªæŠèŠã
- äŒç€ŸæŠèŠïŒ æ³çæ§é ãæææš©ãçµå¶é£ãå«ããããžãã¹ã®è©³çްãªèª¬æã
- åžå ŽåæïŒ 人å£çµ±èšãç«¶åãéèŠãå«ããã¿ãŒã²ããåžå Žã®å æ¬çãªåæã
- ååãšãµãŒãã¹ïŒ æäŸããååãšãµãŒãã¹ã®è©³çްãªèª¬æã
- ããŒã±ãã£ã³ã°ã»è²©å£²æŠç¥ïŒ 顧客ãåŒãä»ããç¶æããããã®èšç»ã
- éå¶èšç»ïŒ èšçœ®å Žæã®éžå®ãååä»å ¥ããåšåº«è£å ãã¡ã³ããã³ã¹ãã»ãã¥ãªãã£ãå«ããèªå販売æ©ããžãã¹ã®ç®¡çæ¹æ³ã«é¢ãã詳现ãªèšç»ã
- 財åäºæž¬ïŒ ç«ã¡äžãè²»çšãåçäºæž¬ãåçæ§åæãå«ããçŸå®çãªè²¡åäºæž¬ã
- è³é調éäŸé ŒïŒ è³é調éãæ±ããå Žåã¯ãå¿ èŠãªè³éé¡ãšè³éã®äœ¿éãæèšãã詳现ãªäŸé Œãå«ããŸãã
2. èšçœ®å Žæã®éžå®ïŒæåã®éµ
èšçœ®å Žæã¯ãèªå販売æ©ããžãã¹ã®æåãæ±ºå®ããäžã§ãééããªãæãéèŠãªèŠçŽ ã§ããé客åã®ãã captive audienceïŒç¹å®ã®å Žæã«éãŸã人ã ïŒããã亀ééã®å€ãå Žæã¯ã亀ééã®å°ãªãå Žæãããå€§å¹ ã«å€ãã®åçãçã¿åºãããšãã§ããŸãã
2.1. æœåšçãªèšçœ®å Žæã®ç¹å®
以äžã®ãããªæ§ã ãªå Žæãæ€èšããŠãã ããïŒ
- ãªãã£ã¹ãã«ïŒ åŸæ¥å¡ã«ã¹ããã¯ã飲æã䟿å©ãªã¢ã€ãã ãæäŸããŸãã
- å·¥å Žãååº«ïŒ äŒæ©äžã®äœæ¥å¡ã«è»œé£ãã¹ããã¯ãæäŸããŸãã
- ç é¢ãã¯ãªããã¯ïŒ æ£è ã蚪åè ãã¹ã¿ããã«æ§ã ãªååãæäŸããŸãã
- åŠæ ¡ã倧åŠïŒ åŠçã«ã¹ããã¯ã飲æãåŠçšåãæäŸããŸãã
- ãžã ããã£ãããã¹ã»ã³ã¿ãŒïŒ ã¢ã¹ãªãŒãããã£ãããã¹æå¥œå®¶ã«ãšããžãŒããªã³ã¯ããããã€ã³ããŒãå¥åº·çãªã¹ããã¯ãæäŸããŸãã
- ããã«ãã¢ãŒãã«ïŒ 宿æ³å®¢ã«ã¹ããã¯ã飲æãæ è¡çšåãæäŸããŸãã
- ã³ã€ã³ã©ã³ããªãŒïŒ æŽæ¿¯ãçµããã®ãåŸ ã€é¡§å®¢ã«ã¹ããã¯ã飲æãæäŸããŸãã
- æŽè»å ŽïŒ è»ãæŽãããã®ãåŸ ã€é¡§å®¢ã«è»œé£ãã¹ããã¯ãæäŸããŸãã
- 亀éã®ããïŒ ç©ºæž¯ãé§ ããã¹ã¿ãŒããã«ã¯ãèªå販売æ©ã«ãšã£ãŠäº€ééã®å€ãå Žæã§ãã
- ã¬ã¯ãªãšãŒã·ã§ã³ãšãªã¢ïŒ å ¬åãéã³å Žãã¹ããŒãæœèšã¯ãç¹ã«ããŒã¯ã·ãŒãºã³ã«ã¯èªå販売æ©ã®è¯ãèšçœ®å Žæã«ãªãåŸãŸãã
2.2. æœåšçãªèšçœ®å Žæã®è©äŸ¡
æœåšçãªèšçœ®å Žæãç¹å®ãããã以äžã®åºæºã«åºã¥ããŠè©äŸ¡ããŸãïŒ
- éè¡éïŒ å£²äžãçã¿åºãããã«ã¯ãé«ãéè¡éãäžå¯æ¬ ã§ããäžæ¥ã®ç°ãªãæéåž¯ãææ¥ã«å Žæã芳å¯ããæŽ»åã¬ãã«ãè©äŸ¡ããŸãã
- ã¢ã¯ã»ã·ããªãã£ïŒ ã¿ãŒã²ãã顧客ã容æã«ã¢ã¯ã»ã¹ã§ããå Žæã§ããã¹ãã§ããé§è»å Žãå ¬å ±äº€éæ©é¢ãžã®è¿ããå ¥åºã®ãããããªã©ã®èŠçŽ ãèæ ®ããŠãã ããã
- èŠèªæ§ïŒ èªå販売æ©ã¯æœåšçãªé¡§å®¢ã«ãšã£ãŠéåžžã«ç®ç«ã€ã¹ãã§ããé ããããèŠãã«ããå Žæã¯é¿ããŠãã ããã
- ç«¶åïŒ ãã®ãšãªã¢ã«ããä»ã®èªå販売æ©ãã³ã³ãããšã³ã¹ã¹ãã¢ã®ååšãèæ ®ããŸããç«¶åã¯ããªãã®å£²äžããã³ã·ã£ã«ãæžå°ãããå¯èœæ§ããããŸãã
- è³è²žå¥çŽæ¡ä»¶ïŒ ç©ä»¶ææè ãšæå©ãªè³è²žå¥çŽæ¡ä»¶ã亀æžããŸããè³æãå¥çŽæéãæŽæ°ãªãã·ã§ã³ãªã©ã®èŠçŽ ãèæ ®ããŠãã ããã
- ã»ãã¥ãªãã£ïŒ å Žæãå®å šã§ã»ãã¥ã¢ã§ããããšã確èªããŸããèªå販売æ©ã¯çé£ãç Žå£è¡çºã®æšçã«ãªãããšããããŸãã
2.3. è³è²žå¥çŽã®äº€æž
ç©ä»¶ææè ãšã®è³è²žå¥çŽäº€æžã¯ãèªå販売æ©ã®èšçœ®å Žæã確ä¿ããäžã§éèŠãªã¹ãããã§ãã以äžã®æ¡ä»¶ã亀æžããæºåãããŠãã ããïŒ
- è³æïŒ ç©ä»¶ææè ã«æ¯æãè³æã®é¡ãè³æã¯åºå®é¡ãŸãã¯å£²äžã®äžå®å²åã«ããããšãã§ããŸãã
- å¥çŽæéïŒ è³è²žå¥çŽã®æéãé·æã®å¥çŽã¯ãã倧ããªå®å¿ãšå®å®æ§ãæäŸããŸãã
- æŽæ°ãªãã·ã§ã³ïŒ å¥çŽæéçµäºæã«è³è²žå¥çŽãæŽæ°ãããªãã·ã§ã³ã
- ç¬å æš©ïŒ ãã®å Žæã§å¯äžã®èªå販売æ©äºæ¥è ã§ããæš©å©ã
- ã¡ã³ããã³ã¹ã®è²¬ä»»ïŒ èªå販売æ©ãšåšèŸºãšãªã¢ã®ã¡ã³ããã³ã¹è²¬ä»»è ãæ±ºå®ããŸãã
- ä¿éºïŒ ããªãã®ããžãã¹ãè³ å責任ããå®ãããã«ãååãªä¿éºã«å å ¥ããŠããããšã確èªããŸãã
3. ååä»å ¥ããšåšåº«ç®¡ç
é©åãªååãéžã³ãåšåº«ã广çã«ç®¡çããããšã¯ãåçæ§ãæå€§åããããã«äžå¯æ¬ ã§ãã
3.1. ååéžå®
ã¿ãŒã²ãã顧客ã«ã¢ããŒã«ãã販売ããŠå©çãåºãååãéžã³ãŸãã以äžã®èŠçŽ ãèæ ®ããŠãã ããïŒ
- 人æ°ïŒ éèŠã®é«ãååãæäŸããŸããçŸåšã®ãã¬ã³ããå£ç¯å€åãèæ ®ããŠãã ããã
- å©ççïŒ é«ãå©ççã®ååãéžã³ãŸãã人æ°ãšåçæ§ã®ãã©ã³ã¹ãåããŸãã
- è³å³æéã»æ¶è²»æéïŒ è æã廿£ãæå°éã«æãããããé©åãªè³å³æéã»æ¶è²»æéã®ååãéžã³ãŸãã
- ããã±ãŒãžïŒ é åçã§èä¹ æ§ã®ããããã±ãŒãžã®ååãéžã³ãŸãã
- 倿§æ§ïŒ ããŸããŸãªå¥œã¿ãå奜ã«å¿ããããã«ã倿§ãªååãæäŸããŸãã
- å¥åº·ãžã®é æ ®ïŒ æç©ãéèãäœç³è³ªã¹ããã¯ãªã©ãããå¥åº·çãªéžæè¢ãæäŸããããšãæ€èšããŸããäžéšã®å°åã§ã¯ããªãŒã¬ããã¯è£œåãå°å ç£ã®è£œåãæäŸããããšãç«¶äºäžã®åªäœæ§ãšãªãåŸãŸãã
3.2. ååã®ä»å ¥ã
ä¿¡é Œã§ãããµãã©ã€ã€ãŒããç«¶äºåã®ããäŸ¡æ Œã§ååãä»å ¥ããŸãã以äžã®éžæè¢ãæ€èšããŠãã ããïŒ
- åžå£²æ¥è ïŒ åžå£²æ¥è ããååã倧éã«è³Œå ¥ããŸããããã¯å€§èŠæš¡ãªéå¶ã«ãšã£ãŠè²»çšå¯Ÿå¹æã®é«ãéžæè¢ã§ãã
- å°å£²åºïŒ ã¹ãŒããŒããŒã±ãããã³ã³ãããšã³ã¹ã¹ãã¢ãªã©ã®å°å£²åºããååãè³Œå ¥ããŸããããã¯å°èŠæš¡ãªéå¶ã«ãšã£ãŠäŸ¿å©ãªéžæè¢ã§ãã
- ã¡ãŒã«ãŒïŒ ã¡ãŒã«ãŒããçŽæ¥ååãè³Œå ¥ããŸããããã¯å€§éçç£åã«ãšã£ãŠæãè²»çšå¯Ÿå¹æã®é«ãéžæè¢ã§ãã
- ãªã³ã©ã€ã³ããŒã±ãããã¬ã€ã¹ïŒ AlibabaãAmazonãªã©ã®ãªã³ã©ã€ã³ããŒã±ãããã¬ã€ã¹ãå©çšããŠãäžçäžã®ãµãã©ã€ã€ãŒããååãä»å ¥ããŸããæ³šæããåã«ãµãã©ã€ã€ãŒãæ éã«åå³ããŠãã ããã
3.3. åšåº«ç®¡ç
åšåº«ã¬ãã«ã远跡ããè æã廿£ãæå°éã«æããããã«ã广çãªåšåº«ç®¡çã·ã¹ãã ãå°å ¥ããŸãã以äžã®æŠç¥ãæ€èšããŠãã ããïŒ
- 宿çãªåšåº«ç¢ºèªïŒ åšåº«ã¬ãã«ãç£èŠããããã«å®æçãªåšåº«ç¢ºèªãè¡ããŸãã
- å å ¥ãå åºãæ³ïŒFIFOïŒïŒ FIFOæ³ã䜿çšããŠãå€ãååãæ°ããååããå ã«è²©å£²ãããããã«ããŸãã
- èªååšåº«è¿œè·¡ïŒ èªååšåº«è¿œè·¡ã·ã¹ãã ã䜿çšããŠãåšåº«ã¬ãã«ãç£èŠããã¬ããŒããçæããŸãã
- éèŠäºæž¬ïŒ éå»ã®è²©å£²ããŒã¿ãšå£ç¯ã®ãã¬ã³ãã«åºã¥ããŠéèŠãäºæž¬ããŸãã
- ãžã£ã¹ãã€ã³ã¿ã€ã ïŒJITïŒåšåº«ïŒ åšåº«éãæå°éã«æããããã«ãJITåšåº«ã·ã¹ãã ã®å©çšãæ€èšããŸãã
4. éå¶ãšã¡ã³ããã³ã¹
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4.1. åšåº«è£å
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- ããŒã¯ã¿ã€ã ïŒ ããŒã¯ã¿ã€ã ã®åã«èªå販売æ©ãè£å ããå®å šã«åšåº«ãããç¶æ ã«ããŸãã
- 販売ããŒã¿ïŒ 販売ããŒã¿ã䜿çšããŠäººæ°ååãç¹å®ããããã«å¿ããŠåšåº«ã¬ãã«ã調æŽããŸãã
- å£ç¯å€åïŒ éèŠã®å£ç¯å€åã«åºã¥ããŠåšåº«ã¬ãã«ã調æŽããŸãã
- å¹ççãªã«ãŒãèšå®ïŒ ç§»åæéãšçæè²»ãæå°éã«æããããã«ãè£å ã«ãŒããæé©åããŸãã
4.2. æž æãšã¡ã³ããã³ã¹
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- äºé²ã¡ã³ããã³ã¹ïŒ å¯åéšåãžã®æ³šæ²¹ãæŒãã®ãã§ãã¯ãªã©ãäºé²ã¡ã³ããã³ã¹äœæ¥ã宿œããŸãã
- ä¿®çãšäº€æïŒ æå·ãŸãã¯æ éããéšåã¯è¿ éã«ä¿®çãŸãã¯äº€æããŸãã
- 害è«é§é€ïŒ 害è«ã®çºçãé²ãããã«ã害è«é§é€å¯Ÿçã宿œããŸãã
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- é²ç¯ã«ã¡ã©ïŒ èªå販売æ©ãç£èŠããçé£ãææ¢ããããã«é²ç¯ã«ã¡ã©ãèšçœ®ããŸãã
- èŠå ±ã·ã¹ãã ïŒ äžæ£ãªã¢ã¯ã»ã¹ãèŠåããããã«èŠå ±ã·ã¹ãã ãèšçœ®ããŸãã
- 匷åãã£ããããïŒ äžæ³äŸµå ¥ã«æµæããããã«ã匷åãã£ãããããåããèªå販売æ©ã䜿çšããŸãã
- å®å šãªæ±ºæžã·ã¹ãã ïŒ äžæ£è¡çºãé²ãããã«ãå®å šãªæ±ºæžã·ã¹ãã ã䜿çšããŸãã
- 宿çãªç¹æ€ïŒ æ¹ããã®å åãç¹å®ããããã«ãèªå販売æ©ã®å®æçãªç¹æ€ãè¡ããŸãã
5. ãã¯ãããžãŒã®çµ±åãšé©æ°
ãã¯ãããžãŒã¯èªåè²©å£²æ©æ¥çãå€é©ããå¹çæ§ãå©äŸ¿æ§ãããŒãœãã©ã€ãŒãŒã·ã§ã³ã®æ°ããªæ©äŒãæäŸããŠããŸãã
5.1. 決æžã·ã¹ãã
ããŸããŸãªé¡§å®¢ã®å¥œã¿ã«å¿ããããã«ã倿§ãªæ¯æããªãã·ã§ã³ãæäŸããŸãã以äžã®éžæè¢ãæ€èšããŠãã ããïŒ
- çŸéïŒ çŸéã§ã®æ¯æããåãä»ããŸãããŸããŸãå°ãªããªã£ãŠããŸãããå€ãã®å°åã§ã¯äŸç¶ãšããŠå¿ èŠã§ãã
- ã¯ã¬ãžããã«ãŒãã»ããããã«ãŒãïŒ ã¯ã¬ãžããã«ãŒããšããããã«ãŒãã§ã®æ¯æããåãä»ããŸãã
- ã¢ãã€ã«æ±ºæžïŒ Apple PayãGoogle PayãSamsung Payãªã©ã®ãã©ãããã©ãŒã ãä»ããã¢ãã€ã«æ±ºæžãåãä»ããŸãã
- éæ¥è§Šåæ±ºæžïŒ ããéã䟿å©ãªååŒã®ããã«ãéæ¥è§Šåæ±ºæžæè¡ãå°å ¥ããŸãã
- ãã€ã€ã«ãã£ããã°ã©ã ïŒ ãªããŒã顧客ã«å ±ããããã«ãã€ã€ã«ãã£ããã°ã©ã ãæäŸããŸãã
5.2. é éç£èŠã»ç®¡ç
é éç£èŠã»ç®¡çã·ã¹ãã ã䜿çšããŠãèªå販売æ©ã®ããã©ãŒãã³ã¹ã远跡ããéå¶ãæé©åããŸãã以äžã®æ©èœãæ€èšããŠãã ããïŒ
- ãªã¢ã«ã¿ã€ã ã®è²©å£²ããŒã¿ïŒ ãªã¢ã«ã¿ã€ã ã§è²©å£²ããŒã¿ãç£èŠãã人æ°ååãç¹å®ããŠåçã远跡ããŸãã
- åšåº«ç®¡çïŒ åšåº«ã¬ãã«ãé éã§è¿œè·¡ããååãå°ãªããªããšã¢ã©ãŒããåãåããŸãã
- æ©åšã®ç¶æ ç£èŠïŒ èªå販売æ©ã®ç¶æ ãé éã§ç£èŠããæ éããšã©ãŒã«é¢ããã¢ã©ãŒããåãåããŸãã
- äŸ¡æ Œèª¿æŽïŒ éèŠãšç«¶åã«åºã¥ããŠäŸ¡æ Œãé éã§èª¿æŽããŸãã
- é é蚺æïŒ åé¡ãé éã§èšºæãããã©ãã«ã·ã¥ãŒãã£ã³ã°ãè¡ããŸãã
5.3. ã¹ããŒãèªå販売æ©
以äžã®ãããªé«åºŠãªæ©èœãæäŸããã¹ããŒãèªå販売æ©ã®å¯èœæ§ãæ¢ããŸãïŒ
- ã¿ããã¹ã¯ãªãŒã³ãã£ã¹ãã¬ã€ïŒ ååæ å ±ãæ é€æåãããã¢ãŒã·ã§ã³æ å ±ãæäŸããã€ã³ã¿ã©ã¯ãã£ããªã¿ããã¹ã¯ãªãŒã³ãã£ã¹ãã¬ã€ã
- é¡èªèšŒïŒ èªå販売æ©äœéšãããŒãœãã©ã€ãºããããã®é¡èªèšŒæè¡ã
- é³å£°æäœïŒ 顧客ããã³ãºããªãŒã§èªå販売æ©ãšå¯Ÿè©±ã§ããããã«ããé³å£°æäœæè¡ã
- ããŒã¿åæïŒ 顧客è¡åã远跡ããååéžå®ãæé©åããããã®é«åºŠãªããŒã¿åæã
- é éã¢ããããŒãïŒ æ°æ©èœã®è¿œå ãããã©ãŒãã³ã¹åäžã®ããã®é éãœãããŠã§ã¢ã¢ããããŒãã
6. ããŒã±ãã£ã³ã°ãšé¡§å®¢ãµãŒãã¹
èªå販売æ©ããžãã¹ã宣äŒããåªãã顧客ãµãŒãã¹ãæäŸããŠé¡§å®¢ãåŒãä»ããç¶æããŸãã
6.1. ããŒã±ãã£ã³ã°æŠç¥
以äžã®ããŒã±ãã£ã³ã°æŠç¥ãæ€èšããŠãã ããïŒ
- ãã±ãŒã·ã§ã³ããŒã¹ããŒã±ãã£ã³ã°ïŒ ãã±ãŒã·ã§ã³ããŒã¹åºåã§èªå販売æ©ã®è¿ãã«ããæœåšçãªé¡§å®¢ãã¿ãŒã²ããã«ããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ïŒ ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã䜿çšããŠèªå販売æ©ããžãã¹ã宣äŒãã顧客ãšäº€æµããŸãã
- ããã¢ãŒã·ã§ã³ã»ãã£ã³ããŒã³ïŒ æ°èŠé¡§å®¢ãåŒãä»ããããã«ãå²åŒãç¹å¥ã»ãŒã«ãæäŸããŸãã
- ããŒãããŒã·ããïŒ å°å ã®äŒæ¥ãšææºããŠãååããµãŒãã¹ãçžäºã«å®£äŒããŸãã
- ãŠã§ããµã€ããšã¢ãã€ã«ã¢ããªïŒ èªå販売æ©ããžãã¹ã«é¢ããæ å ±ãæäŸããé¡§å®¢ãæ©æ¢°ãèŠã€ããããããã«ããããã®ãŠã§ããµã€ããšã¢ãã€ã«ã¢ããªãäœæããŸãã
6.2. 顧客ãµãŒãã¹
顧客æºè¶³ãšãã€ã€ã«ãã£ã確ä¿ããããã«ãåªãã顧客ãµãŒãã¹ãæäŸããŸãã以äžã®ãã³ããæ€èšããŠãã ããïŒ
- è¿ éãªå¯Ÿå¿ïŒ 顧客ããã®åãåãããèŠæ ã«è¿ éã«å¯Ÿå¿ããŸãã
- 芪åã§åœ¹ç«ã€ãµãŒãã¹ïŒ 芪åã§åœ¹ç«ã€ãµãŒãã¹ãæäŸããŸãã
- åé¡è§£æ±ºïŒ 顧客ã®åé¡ãè¿ éãã€å¹ççã«è§£æ±ºããŸãã
- ãã£ãŒãããã¯ã®åéïŒ ååããµãŒãã¹ãæ¹åããããã«é¡§å®¢ã®ãã£ãŒãããã¯ãåéããŸãã
- è¿éãšäº€æïŒ äžè¯åã«å¯Ÿããè¿éã亀æãæäŸããŸãã
7. æ³èŠå¶ã®éµå®
ããªãã®èªå販売æ©ããžãã¹ããé©çšããããã¹ãŠã®æ³åŸããã³èŠå¶ã«æºæ ããŠããããšã確èªããŠãã ããã
7.1. äºæ¥ã©ã€ã»ã³ã¹ãšèš±å¯
èªå販売æ©ããžãã¹ãåæ³çã«éå¶ããããã«ãå¿ èŠãªãã¹ãŠã®äºæ¥ã©ã€ã»ã³ã¹ãšèš±å¯ãååŸããŸãããããã«ã¯ä»¥äžãå«ãŸããå ŽåããããŸãïŒ
- å¶æ¥èš±å¯èšŒïŒ ããªãã®ç®¡èœåºåã§äºæ¥ãéå¶ããããã®äžè¬çãªå¶æ¥èš±å¯èšŒã
- é£åè¡ç責任è ã®è³æ ŒïŒ é£åã飲æã販売ããå Žåã«å¿ èŠãªè³æ Œã
- çŽçšã«é¢ããèš±å¯ïŒ 売äžçšã城åãçŽä»ããããã®èš±å¯ã
- èšçœ®èš±å¯ïŒ ç¹å®ã®å Žæã«èªå販売æ©ãèšçœ®ããããã®èš±å¯ã
7.2. å¥åº·ã»å®å šèŠå¶
顧客ã®å®å šã確ä¿ããç æ°ã®èå»¶ãé²ãããã«ãé©çšããããã¹ãŠã®å¥åº·ã»å®å šèŠå¶ãéµå®ããŸãããããã«ã¯ä»¥äžãå«ãŸããå ŽåããããŸãïŒ
- é£åå®å šåºæºïŒ é£åã®åãæ±ããä¿ç®¡ã調çã«é¢ããé£åå®å šåºæºã«åŸããŸãã
- 枩床管çïŒ çé®®åã«å¯ŸããŠé©åãªæž©åºŠç®¡çãç¶æããŸãã
- è¡ç管çïŒ èªå販売æ©ãæž æœã§è¡ççã«ä¿ã¡ãŸãã
- 害è«é§é€ïŒ 害è«ã®çºçãé²ãããã«å®³è«é§é€å¯Ÿçã宿œããŸãã
7.3. ã¢ã¯ã»ã·ããªãã£èŠå¶
é害ãæã€ã¢ã¡ãªã«äººæ³ïŒADAïŒãä»åœã®åæ§ã®æ³åŸãªã©ãã¢ã¯ã»ã·ããªãã£èŠå¶ã«æºæ ããé害ãæã€äººã ãèªå販売æ©ã«ã¢ã¯ã»ã¹ã§ããããã«ããŸãã
8. 財å管çãšåçæ§
广çãªè²¡å管çã¯ãèªå販売æ©ããžãã¹ã®é·æçãªåçæ§ã確ä¿ããããã«äžå¯æ¬ ã§ãã
8.1. ã³ã¹ã管ç
å©ççãæå€§åããããã«ã³ã¹ãã管çããŸãã以äžã®æŠç¥ãæ€èšããŠãã ããïŒ
- ãµãã©ã€ã€ãŒãšã®äº€æžïŒ ãµãã©ã€ã€ãŒãšæå©ãªäŸ¡æ Œã亀æžããŸãã
- 廿£ç©ã®åæžïŒ 广çãªåšåº«ç®¡çæ¹æ³ãå°å ¥ããŠå»æ£ç©ãæå°éã«æããŸãã
- ã«ãŒãã®æé©åïŒ ç§»åæéãšçæè²»ãæå°éã«æããããã«ãè£å ã«ãŒããæé©åããŸãã
- ãšãã«ã®ãŒå¹çïŒ ãšãã«ã®ãŒå¹çã®é«ãèªå販売æ©ã䜿çšããŠé»æ°ä»£ãåæžããŸãã
- äºé²ã¡ã³ããã³ã¹ïŒ é«é¡ãªä¿®çãé²ãããã«äºé²ã¡ã³ããã³ã¹ã宿œããŸãã
8.2. äŸ¡æ ŒæŠç¥
ç«¶äºåããããåçæ§ã®é«ãäŸ¡æ Œãèšå®ããŸãã以äžã®èŠçŽ ãèæ ®ããŠãã ããïŒ
- 売äžåäŸ¡ïŒ åååã®å£²äžå䟡ãèšç®ããŸãã
- éå¶çµè²»ïŒ è³æãå ç±è²»ã人件費ãªã©ã®éå¶çµè²»ãèæ ®ã«å ¥ããŸãã
- ç«¶åäŸ¡æ ŒïŒ ç«¶åä»ç€Ÿã®äŸ¡æ Œèšå®ãèæ ®ããŸãã
- 顧客䟡å€ïŒ ããªãã®ååãé¡§å®¢ã«æäŸãã䟡å€ãèæ ®ããŸãã
- äŸ¡æ ŒæåºŠïŒ ã¿ãŒã²ãã顧客ã®äŸ¡æ ŒæåºŠãçè§£ããŸãã
8.3. åçæ§åæ
æ¹åãã¹ãé åãç¹å®ããããã«ã宿çã«åçæ§ãåæããŸãã以äžã®ææšãæ€èšããŠãã ããïŒ
- 売äžç·å©ççïŒ å£²äžå䟡ãå·®ãåŒããåŸã«æ®ãåçã®å²åã
- çŽå©ççïŒ ãã¹ãŠã®çµè²»ãå·®ãåŒããåŸã«æ®ãåçã®å²åã
- æè³åççïŒROIïŒïŒ èªå販売æ©ããžãã¹ãžã®æè³ã«å¯Ÿããåççã
- 1å°ãããã®å£²äžïŒ èªå販売æ©1å°ãããã®å¹³å売äžã
- 1å°ãããã®å©çïŒ èªå販売æ©1å°ãããã®å¹³åå©çã
9. äºæ¥ã®æ¡å€§
æåããèªå販売æ©ããžãã¹ã確ç«ããããåçãšåçæ§ãé«ããããã«äºæ¥ã®æ¡å€§ãæ€èšããŸãã
9.1. èšçœ®å°æ°ã®å¢å
ãªãŒããæ¡å€§ãã販売éãå¢ããããã«ã亀ééã®å€ãå Žæã«èªå販売æ©ã远å ããŸããæé·ãå éãããããã«ãå©çãæ°ããæ©æ¢°ã«åæè³ããããšãæ€èšããŠãã ããã
9.2. ååã©ã€ã³ã®æ¡å€§
ããåºç¯ãªé¡§å®¢ã®å¥œã¿ã«å¿ãã1å°ãããã®å£²äžãå¢ããããã«ãååã©ã€ã³ãæ¡å€§ããŸãã以äžã®ãããªæ°ååã®è¿œå ãæ€èšããŠãã ããïŒ
- å¥åº·çãªã¹ããã¯ïŒ æç©ãéèããšãŒã°ã«ããã°ã©ããŒã©ããŒã
- ã¹ãã·ã£ã«ãã£é£²æïŒ ã³ãŒããŒãçŽ è¶ããšããžãŒããªã³ã¯ã
- 䟿å©ãªã¢ã€ãã ïŒ ããŒãœãã«ã±ã¢è£œåãæºåž¯é»è©±ã®å é»åšãåžè²©è¬ã
9.3. ããžãã¹ã®ãã©ã³ãã£ã€ãºå
ãªãŒããšãã©ã³ãèªç¥åºŠãæ¡å€§ããããã«ãããžãã¹ã®ãã©ã³ãã£ã€ãºåãæ€èšããŸãããã©ã³ãã£ã€ãºåã¯ã倧ããªè³æ¬æè³ãªãã«ããžãã¹ãæé·ãããè²»çšå¯Ÿå¹æã®é«ãæ¹æ³ãšãªãåŸãŸãã
9.4. å°ççãªæ¡å€§
æ°ãã顧客ã«ãªãŒãããåžå Žã·ã§ã¢ãæ¡å€§ããããã«ãæ°ããå°ççãšãªã¢ã«ããžãã¹ãæ¡å€§ããŸããæ¢åã®åžå Žãšé¡äŒŒã®äººå£çµ±èšããã³çµæžç¶æ³ãæã€ãšãªã¢ãã¿ãŒã²ããã«ããããšãæ€èšããŠãã ããã
10. çµè«
æåããèªå販売æ©ããžãã¹ãç¯ãã«ã¯ãæ éãªèšç»ãæŠç¥çãªå®è¡ããããŠé¡§å®¢æºè¶³ãžã®ã³ãããã¡ã³ããå¿ èŠã§ãããã®å æ¬çãªã¬ã€ãã§æŠèª¬ãããæéã«åŸãããšã§ãäžçã®èªå販売æ©åžå Žã§åçæ§ãé«ãæç¶å¯èœãªããžãã¹ãæ§ç¯ããå¯èœæ§ãé«ããããšãã§ããŸããæ¥çã®ãã¬ã³ããåžžã«ææ¡ããå€åãã顧客ã®å¥œã¿ã«é©å¿ããæ°ãããã¯ãããžãŒãåãå ¥ããŠããã®ãã€ãããã¯ãªæ¥çã§ç«¶äºåãç¶æããããšãå¿ããªãã§ãã ããã