åŸæ¥å¡ã®å¹žçŠãé·æçãªæåãã°ããŒãã«ãªãã¹ããã©ã¯ãã£ã¹ã«çŠç¹ãåœãŠããæç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåã®è²ææŠç¥ã
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®æ§ç¯ïŒã°ããŒãã«ã¬ã€ã
æ¥éã«é²åãã仿¥ã®ã°ããŒãã«ãªç¶æ³ã«ãããŠããã€ããã©ãŒãã³ã¹ã®è¿œæ±ã¯éåšããŠããŸããããããçµ¶ãéãªããã¬ãã·ã£ãŒãšæç¶äžå¯èœãªèŠæ±ãšããåŸæ¥ã®ã¢ãã«ã¯ãé广ã§ããããšã蚌æãããŠããŸãããã®ã¬ã€ãã§ã¯ãããåçºçãªã¢ãããŒããããªãã¡æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®æ§ç¯ãæ¢æ±ããŸããããã«ã¯ãå人ãšããŒã ã幞çŠããšã³ã²ãŒãžã¡ã³ããé·æçãªæå¹æ§ãç¶æããªãããäžè²«ããŠåè¶ããçµæãéæã§ããç°å¢ãè²æããããšãå«ãŸããŸãã
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ãšã¯ïŒ
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã¯ãåãªãçæçãªå©çã§ã¯ãããŸãããããã¯ãå人ãããŒã ããããŠçµç¹å šäœãžã®é·æçãªåœ±é¿ãèæ ®ããããªã¹ãã£ãã¯ãªã¢ãããŒãã§ããããã¯ã人ã ãç¹æ ããæé«ã®ããã©ãŒãã³ã¹ãçºæ®ããé·æã«ããã£ãŠææçŸ©ã«è²¢ç®ã§ããæåãè²ãããšã§ããããã¯ãäžæçã«çç£æ§ãæ¥å¢ããå¯èœæ§ããããŸãããæçµçã«ã¯ãšã³ã²ãŒãžã¡ã³ãã®äœäžãé¢è·çã®å¢å ãã€ãããŒã·ã§ã³ã®äœäžã«ã€ãªããééåŽåãšçãå°œãçåçŸ€ã®æåãšã¯å¯Ÿç §çã§ãã
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®äž»èŠãªèŠçŽ ã¯æ¬¡ã®ãšããã§ãã
- åŸæ¥å¡ã®å¹žçŠïŒèº«äœçã粟ç¥çãææ çãªå¥åº·ãåªå ããããšã
- ã¯ãŒã¯ã©ã€ãçµ±åïŒåŸæ¥å¡ã®å人çãªç掻ããµããŒãããããã®æè»æ§ãšãã©ã³ã¹ãä¿é²ããããšã
- ç¶ç¶çãªåŠç¿ãšéçºïŒåŸæ¥å¡ã®æé·ãšã¹ãã«åäžã«æè³ããããšã
- ç®çãšæå³ïŒåŸæ¥å¡ãçµç¹ã®äœ¿åœãšäŸ¡å€èгã«çµã³ã€ããããšã
- 匷åãªãªãŒããŒã·ããïŒæç¢ºãªæ¹åæ§ããµããŒããå±ãŸããæäŸããããšã
- 广çãªã³ã©ãã¬ãŒã·ã§ã³ïŒããŒã ã¯ãŒã¯ãšãªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³ãä¿é²ããããšã
- ã¬ãžãªãšã³ã¹ïŒæ«æããç«ã¡çŽããå€åã«é©å¿ããèœåãæ§ç¯ããããšã
æç¶äžå¯èœãªããã©ãŒãã³ã¹ã®èœãšã穎
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®æ§ç¯æŠç¥ã詳ãã説æããåã«ãæç¶äžå¯èœãªã¢ãããŒãã®ãªã¹ã¯ãçè§£ããããšãéèŠã§ããçæçãªçµæã®ã¿ã«çŠç¹ãåœãŠãããšã¯ããã°ãã°æ¬¡ã®çµæã«ã€ãªãããŸãã
- çãå°œãçåçŸ€ïŒæ ¢æ§çã¹ãã¬ã¹ãšç²åŽã«ãããçç£æ§ã®äœäžãšå¥åº·åé¡ãåŒãèµ·ãããŸãã
- é¢è·çã®å¢å ïŒåŸæ¥å¡ã¯ãããè¯ãã¯ãŒã¯ã©ã€ããã©ã³ã¹ãšããã»ã©å³ãããªãç°å¢ãæ±ããŠé¢è·ããŸãã
- ãšã³ã²ãŒãžã¡ã³ãã®äœäžïŒåŸæ¥å¡ã¯ãä»äºãçµç¹ãšã®ã€ãªãããæããããªããªããŸãã
- ã€ãããŒã·ã§ã³ã®äœäžïŒå€±æãžã®æããšæéçãã¬ãã·ã£ãŒã«ããåµé æ§ãšãªã¹ã¯ãã€ã¯ã®äžè¶³ã
- ä¿¡é Œã®äœäžïŒé¢ä¿ã®æå®³ãšå£«æ°ã®äœäžã
ããšãã°ãã·ãªã³ã³ãã¬ãŒã®ãã¯ãããžãŒäŒæ¥ã§ããããŒãã¯ãŒã¯ãããŒããã¬ã€ãã®æåã§ç¥ãããŠããäŒç€ŸãèããŠã¿ãŸããããåŸæ¥å¡ã¯åœåãç¹å žã課é¡ã楜ããã§ããŸããããç· ãåããå®ãããã®ç¶ç¶çãªãã¬ãã·ã£ãŒãšé·æéã®åŽåã¯ãæçµçã«åºç¯ãªçãå°œãçå矀ãšé«ãé¢è·çã«ã€ãªãããŸãããå瀟ã¯ã人æãç¶æããã€ãããŒã·ã§ã³ãæç¶ãããããã«ãåŸæ¥å¡ã®å¹žçŠãšã¯ãŒã¯ã©ã€ããã©ã³ã¹ã«çŠç¹ãç§»ãå¿ èŠãããããšãèªèããŸããã
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ãæ§ç¯ããããã®æŠç¥
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåã®æ§ç¯ã«ã¯ãäœæ¥ç°å¢ãšåŸæ¥å¡äœéšã®ããŸããŸãªåŽé¢ã«å¯ŸåŠããå€é¢çãªã¢ãããŒããå¿ èŠã§ãã以äžã«ããã€ãã®äž»èŠãªæŠç¥ã瀺ããŸãã
1. åŸæ¥å¡ã®å¹žçŠãæåªå ã«ãã
åŸæ¥å¡ã®å¹žçŠã¯ãæç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®åºç€ã§ããåŸæ¥å¡ãå¥åº·ã§å¹žãã§ããã°ããããšã³ã²ãŒãžã¡ã³ããé«ããçç£çã§ãã¬ãžãªãšã³ãã«ãªããŸããåŸæ¥å¡ã®å¹žçŠãåªå ããæ¹æ³ã¯æ¬¡ã®ãšããã§ãã
- ãŠã§ã«ãã¹ããã°ã©ã ïŒèº«äœçå¥åº·ïŒäŸïŒãã£ãããã¹ãã£ã¬ã³ãžãå¥åº·èšºæïŒã粟ç¥çå¥åº·ïŒäŸïŒã«ãŠã³ã»ãªã³ã°ãµãŒãã¹ããã€ã³ããã«ãã¹ã¯ãŒã¯ã·ã§ããïŒãçµæžç幞çŠïŒäŸïŒãã¡ã€ãã³ã·ã£ã«ãã©ã³ãã³ã°ã»ãããŒïŒãä¿é²ããããã°ã©ã ãæäŸããŸããããšãã°ãæ¥æ¬ã®äŒæ¥ã¯ããªã³ãµã€ããããµãŒãžã»ã©ãã¹ããžã®ã¢ã¯ã»ã¹ãæäŸããåŸæ¥å¡ãæ¥äžã«äŒæ©ãåãããšã奚å±ããããšããããããŸãã
- æè»ãªåŽå arrangementsïŒãªã¢ãŒãã¯ãŒã¯ããã¬ãã¯ã¹ã¿ã€ã ãççž®åŽåé±ãªã©ã®ãªãã·ã§ã³ãæäŸããŠãåŸæ¥å¡ãå人çããã³è·æ¥çãªç掻ããããã管çã§ããããã«ããŸããã°ããŒãã«ã³ã³ãµã«ãã£ã³ã°äŒç€Ÿã¯ããçµæã®ã¿ã®äœæ¥ç°å¢ãïŒROWEïŒãå°å ¥ããŸãããããã§ã¯ãåŸæ¥å¡ã¯ããã€ã©ãã§åãããã«é¢ä¿ãªãããã®ææã®ã¿ã«åºã¥ããŠè©äŸ¡ãããŸãããããã«ãããçç£æ§ãšåŸæ¥å¡æºè¶³åºŠãåäžããŸããã
- äŒæ©ãšäŒæã®å¥šå±ïŒäŒæ¯ãšãªã©ã¯ãŒãŒã·ã§ã³ã倧åã«ããæåãä¿é²ããŸãããã¬ãŒã³ãã£ãºã ïŒç©ççã«ååšããŠãããçç£çã§ãªãããšïŒãæå¶ããåŸæ¥å¡ãäŒæãåãããšã奚å±ããŸããäžéšã®äŒæ¥ã¯ç¡å¶éã®äŒæããªã·ãŒãæäŸããŠããŸãããä»ã®äŒæ¥ã¯åŸæ¥å¡ããªãã¬ãã·ã¥ã§ããããã«çŸ©åçãªäŒæãæäŸããŠããŸããã¹ã«ã³ãžããã¢ã§ã¯ãåŸæ¥å¡ããªãã¬ãã·ã¥ããããã«é·æã®å€äŒã¿ãåãã®ãäžè¬çã§ãã
- ãµããŒãçãªäœæ¥ç°å¢ã®äœæïŒåŸæ¥å¡ã倿ã眰ãæããããšãªããçºèšããã¢ã€ãã¢ãå ±æãããªã¹ã¯ãåãããšãã§ããå¿ççå®å šæ§ã®ããæåãè²ã¿ãŸããããã¯ããªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³ãç©æ¥µçãªåŸèŽã建èšçãªãã£ãŒãããã¯ãéããŠéæã§ããŸãã
2. åŠç¿ãšéçºã®æåãè²ã
åŸæ¥å¡ã®æé·ãšéçºãžã®æè³ã¯ãé·æçãªæåã«äžå¯æ¬ ã§ããåŸæ¥å¡ãèªåã®ã¹ãã«ãéçºãããŠãããšæããæé²ã®æ©äŒããããšæãããšã圌ãã¯çµç¹ã«å¯ŸããŠãããšã³ã²ãŒãžã¡ã³ããšã³ãããã¡ã³ããæã€ããã«ãªããŸãããããã®ã¢ãããŒããæ€èšããŠãã ããã
- ãã¬ãŒãã³ã°ãšéçºããã°ã©ã ïŒåŸæ¥å¡ã®ã¹ãã«ãšç¥èãåäžãããããã®ããŸããŸãªãã¬ãŒãã³ã°ããã°ã©ã ãæäŸããŸãããããã®ããã°ã©ã ã¯ãæè¡ã¹ãã«ããªãŒããŒã·ããéçºãã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ãããã³åœŒãã®åœ¹å²ã«é¢é£ãããã®ä»ã®é åãã«ããŒã§ããŸãã
- ã¡ã³ã¿ãŒã·ããããã°ã©ã ïŒçµéšè±å¯ãªã¡ã³ã¿ãŒãšåŸæ¥å¡ããã¢ã«ããŠãã¬ã€ãã³ã¹ããµããŒãããã£ãªã¢ã¢ããã€ã¹ãæäŸããŸããã¡ã³ã¿ãŒã·ããããã°ã©ã ã¯ãåŸæ¥å¡ãã¹ãã«ãéçºãããããã¯ãŒã¯ãæ§ç¯ããçµç¹ã«é¢ãã貎éãªæŽå¯ãåŸãã®ã«åœ¹ç«ã¡ãŸãã
- éšé暪æçãªæ©äŒïŒåŸæ¥å¡ãéåžžã®åœ¹å²ä»¥å€ã®ãããžã§ã¯ãã«åãçµãæ©äŒãæäŸããŸããããã«ãããã¹ãã«ãåºããçµç¹ã®ããŸããŸãªéšåã«ã€ããŠåŠã³ãæ°ããèŠç¹ãéçºããããšãã§ããŸãã
- ç¶ç¶æè²ã®ãµããŒãïŒããé«åºŠãªåŠäœãèªå®ãååŸãããåŸæ¥å¡ã«ãææ¥æéä»ãŸãã¯ãã®ä»ã®åœ¢æ ã®ãµããŒããæäŸããŸãã
3. 广çãªãªãŒããŒã·ãããä¿é²ãã
ãªãŒããŒã·ããã¯ãæç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåã®æ§ç¯ã«ãããŠéèŠãªåœ¹å²ãæãããŸãããªãŒããŒã¯çµç¹ã®ããŒã³ãèšå®ããåŸæ¥å¡ãåãç°å¢ãäœæããŸãã广çãªãªãŒããŒã¯æ¬¡ã®ããšãè¡ããŸãã
- æš¡ç¯ã瀺ãïŒåŸæ¥å¡ã«èŠãŠãããããè¡åãã€ãŸã幞çŠã®åªå ãåŠç¿ã®åãå ¥ããã³ã©ãã¬ãŒã·ã§ã³ã®ä¿é²ãªã©ãèªãå®è·µããŸãã
- æç¢ºãªæ¹åæ§ãæäŸããïŒçµç¹ã®ç®æšãšç®çãæç¢ºãã€ç°¡æœã«äŒããåŸæ¥å¡ãèªåã®ä»äºãå šäœçãªæåã«ã©ã®ããã«è²¢ç®ããŠããããçè§£ããŠããããšã確èªããŸãã
- åŸæ¥å¡ã«æš©éãäžããïŒåŸæ¥å¡ã«æš©éãšè²¬ä»»ãå§ä»»ããæææ±ºå®ãšè¡åãèµ·ããããã®èªåŸæ§ãäžããŸãã
- ãã£ãŒãããã¯ãšèªèãæäŸããïŒåŸæ¥å¡ã«ããã©ãŒãã³ã¹ã«é¢ãã宿çãªãã£ãŒãããã¯ãæäŸãã圌ãã®ææãšè²¢ç®ãèªèããŸãã
- ä¿¡é Œã®æåãè²ãïŒåŸæ¥å¡ãä¿¡é Œãããå°éãããé«ãè©äŸ¡ãããŠãããšæããç°å¢ãäœæããŸãã
ããŒããŒãã»ããžãã¹ã»ã¬ãã¥ãŒã®èª¿æ»ã«ãããšã匷åãªãªãŒããŒã·ãããæã€äŒæ¥ã¯ããšã³ã²ãŒãžã¡ã³ãã®é«ãåŸæ¥å¡ãé«ã顧客æºè¶³åºŠãããã³ããè¯ã財åããã©ãŒãã³ã¹ãæã€å¯èœæ§ãé«ãããšãããã£ãŠããŸãããªãŒããŒã¯ãä¿¡é Œãæ§ç¯ãããªãŒãã³ãªå¯Ÿè©±ã®ããã®å®å šãªç©ºéãäœæããããã«ãææ ç¥èœãšå ±æçãªã³ãã¥ãã±ãŒã·ã§ã³ã®ãã¬ãŒãã³ã°ãåããå¿ èŠããããŸãã
4. ã³ã©ãã¬ãŒã·ã§ã³ãšã³ãã¥ãã±ãŒã·ã§ã³ã奚å±ãã
广çãªã³ã©ãã¬ãŒã·ã§ã³ãšã³ãã¥ãã±ãŒã·ã§ã³ã¯ãããŒã ã广çã«ååããå ±éã®ç®æšãéæããããã«äžå¯æ¬ ã§ããã³ã©ãã¬ãŒã·ã§ã³ãšã³ãã¥ãã±ãŒã·ã§ã³ãä¿é²ããæ¹æ³ã¯æ¬¡ã®ãšããã§ãã
- ããŒã ãã«ãã£ã³ã°æŽ»åïŒåŸæ¥å¡ããäºããããããç¥ãããã匷ãé¢ä¿ãç¯ãã®ã«åœ¹ç«ã€ããŒã ãã«ãã£ã³ã°æŽ»åãäŒç»ããŸãã
- ã³ã©ãã¬ãŒã·ã§ã³ããŒã«ïŒãããžã§ã¯ã管çãœãããŠã§ã¢ããããªäŒè°ãã©ãããã©ãŒã ãå ±æããã¥ã¡ã³ããªããžããªãªã©ã广çã«ã³ã©ãã¬ãŒã·ã§ã³ããããã«å¿ èŠãªããŒã«ãåŸæ¥å¡ã«æäŸããŸãã
- ãªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³ãã£ãã«ïŒåŸæ¥å¡ãã¢ã€ãã¢ãå ±æãã質åãããã£ãŒãããã¯ãæäŸã§ãããªãŒãã³ãªã³ãã¥ãã±ãŒã·ã§ã³ãã£ãã«ãäœæããŸãã
- éšé暪æçãªããŒã ïŒããŸããŸãªéšéãŸãã¯å°éåéã®åŸæ¥å¡ãéããŠäžç·ã«ãããžã§ã¯ãã«åãçµãéšé暪æçãªããŒã ãç·šæããŸãã
ããšãã°ãã°ããŒãã«çµç¹ã¯ãå°ççãªã®ã£ãããåãã倿§ãªããŒã éã®çµ±äžæãè²ãããã«ãä»®æ³ããŒã ãã«ãã£ã³ã°æŒç¿ãããå©çšããŸãããããã®æŒç¿ã¯ããªã³ã©ã€ã³ã²ãŒã ããå ±ååé¡è§£æ±ºã·ããªãªãŸã§å€å²ã«ããããŸãã
5. ç®çãšæå³ã«çŠç¹ãåœãŠã
åŸæ¥å¡ã¯ãèªåã®ä»äºã«ç®çãšæå³ããããšæãããšããããšã³ã²ãŒãžã¡ã³ããé«ããã¢ãããŒã·ã§ã³ãé«ããªããŸããåŸæ¥å¡ãèªåã®ä»äºãçµç¹ã®äœ¿åœãšäŸ¡å€èгã«ã©ã®ããã«è²¢ç®ããŠããããçè§£ãããšã圌ãã¯èªåã®ä»äºãšçµç¹ã«ããã³ãããããå¯èœæ§ãé«ããªããŸããç®çãšæå³ãåŸæ¥å¡ãšçµã³ã€ããæ¹æ³ã次ã«ç€ºããŸãã
- çµç¹ã®äœ¿åœãšäŸ¡å€èгãäŒéããïŒçµç¹ã®äœ¿åœãšäŸ¡å€èгãåŸæ¥å¡ã«æç¢ºã«äŒãã圌ãã®ä»äºããããã®ç®æšã®éæã«ã©ã®ããã«è²¢ç®ãããã説æããŸãã
- åŸæ¥å¡ã®ä»äºã®åœ±é¿ã匷調ããïŒåŸæ¥å¡ã®ä»äºã顧客ãã³ãã¥ããã£ããŸãã¯äžçã«ã©ã®ããã«åœ±é¿ãäžããããåŸæ¥å¡ã«ç€ºããŸãã
- ãã©ã³ãã£ã¢æŽ»åã瀟äŒè²¢ç®ã®æ©äŒãæäŸããïŒåŸæ¥å¡ã«ãã©ã³ãã£ã¢æŽ»åãã³ãã¥ããã£ãžã®è²¢ç®ã®æ©äŒãæäŸããŸããããã«ãããç®çæèãšãèªåèªèº«ããã倧ããªãã®ãšã®ã€ãªãããæããããšãã§ããŸãã
- ææãèªèããç¥ãïŒåŸæ¥å¡ã®ææãšè²¢ç®ã宿çã«èªèããç¥ããŸããããã«ããã圌ãã¯å€§åã«ãããæè¬ãããŠãããšæãã圌ãã®ä»äºã®éèŠæ§ã匷åããããšãã§ããŸãã
ç°å¢æç¶å¯èœæ§ãžã®ã³ãããã¡ã³ãã§ç¥ãããPatagoniaã®ãããªäŒæ¥ã¯ããã®äœ¿åœã«æ ç±ã泚ãåŸæ¥å¡ãåŒãä»ããŸãããã®å ±éã®ç®çæèããåŸæ¥å¡ã®ãšã³ã²ãŒãžã¡ã³ããšãã€ããã©ãŒãã³ã¹ãæšé²ããŸãã
6. ã¬ãžãªãšã³ã¹ãæ§ç¯ãã
仿¥ã®ããŒã¹ã®éããçµ¶ããå€åããäžçã«ãããŠãã¬ãžãªãšã³ã¹ã¯åŸæ¥å¡ã«ãšã£ãŠäžå¯æ¬ ãªã¹ãã«ã§ããã¬ãžãªãšã³ã¹ãšã¯ãæ«æããç«ã¡çŽããå€åã«é©å¿ããéå¢ã«çŽé¢ããŠãããæãèœåã§ããè·å Žã§ã®ã¬ãžãªãšã³ã¹ãæ§ç¯ããæ¹æ³ã次ã«ç€ºããŸãã
- ã¬ãžãªãšã³ã¹ã¹ãã«ã«é¢ãããã¬ãŒãã³ã°ãæäŸããïŒåŸæ¥å¡ã«ã¹ãã¬ã¹ç®¡çããã€ã³ããã«ãã¹ãææ èª¿æŽãªã©ã®ã¬ãžãªãšã³ã¹ã¹ãã«ãæãããã¬ãŒãã³ã°ããã°ã©ã ãæäŸããŸãã
- æé·ãã€ã³ãã»ããã奚å±ããïŒåŸæ¥å¡ã課é¡ãåŠç¿ãšæé·ã®æ©äŒãšèŠãªãããšã奚å±ããæåãè²ã¿ãŸãã
- ã»ã«ãã±ã¢ãä¿é²ããïŒåŸæ¥å¡ã«èº«äœçã粟ç¥çãææ çãªå¥åº·ãã±ã¢ããããã«å¥šå±ããŸããããã«ã¯ãååãªç¡ç ãå¥åº·çãªé£äºã宿çãªéåããã€ã³ããã«ãã¹ã®å®è·µãå«ãŸããŸãã
- ãµããŒããããã¯ãŒã¯ãäœæããïŒå°é£ãªææã«å±ãŸããšãµããŒããæäŸã§ããååã®ãµããŒããããã¯ãŒã¯ãæ§ç¯ããŸãã
7. é²æç¶æ³ã枬å®ããã³è¿œè·¡ãã
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ãæ§ç¯ããããã®åãçµã¿ã广çã§ããããšã確èªããã«ã¯ãé²æç¶æ³ã枬å®ããã³è¿œè·¡ããããšãéèŠã§ãã䜿çšã§ããããã€ãã®ææšã次ã«ç€ºããŸãã
- åŸæ¥å¡ãšã³ã²ãŒãžã¡ã³ãïŒã¢ã³ã±ãŒããã€ã³ã¿ãã¥ãŒããã©ãŒã«ã¹ã°ã«ãŒããéããŠåŸæ¥å¡ãšã³ã²ãŒãžã¡ã³ããæž¬å®ããŸãã
- åŸæ¥å¡é¢è·çïŒæ¹åãå¿ èŠãªé åãç¹å®ããããã«ãåŸæ¥å¡é¢è·çã远跡ããŸãã
- çç£æ§ïŒæ¥çãšçµç¹ã«é¢é£ããææšã䜿çšããŠçç£æ§ã枬å®ããŸãã
- 顧客æºè¶³åºŠïŒé¡§å®¢äœéšãžã®åãçµã¿ã®åœ±é¿ãè©äŸ¡ããããã«ã顧客æºè¶³åºŠã远跡ããŸãã
- 財åããã©ãŒãã³ã¹ïŒæç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã€ãã·ã¢ãããžã®æè³åççã倿ããããã«ã財åããã©ãŒãã³ã¹ãç£èŠããŸãã
ãããã®ææšã远跡ããããšã«ããã鲿ãèŠãããé åãšæŠç¥ã調æŽããå¿ èŠãããé åãç¹å®ã§ããŸãã
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåãæã€äŒæ¥ã®äŸ
äžçäžã®ããã€ãã®äŒæ¥ããæç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåãæåè£ã«å°å ¥ããŠããŸãã以äžã«ããã€ãã®äŸã瀺ããŸãã
- GoogleïŒGoogleã¯ãåŸæ¥å¡ã®å¹žçŠãã¯ãŒã¯ã©ã€ããã©ã³ã¹ãç¶ç¶çãªåŠç¿ãéèŠããããšã§ç¥ãããŠããŸããå瀟ã¯ããªã³ãµã€ããžã ãå¥åº·çãªé£äºãæè»ãªåŽå arrangements ãªã©ãå¹ åºãçŠå©åçãæäŸããŠããŸãã
- PatagoniaïŒPatagoniaã¯ãç°å¢æç¶å¯èœæ§ãšå«ççãªããžãã¹æ £è¡ã«ã³ãããããŠããŸããå瀟ã¯ããã®äœ¿åœãšäŸ¡å€èŠ³ã«æ ç±ã泚ãåŸæ¥å¡ãåŒãä»ããŸãã
- HubSpotïŒHubSpotã¯ãåŸæ¥å¡ã®å¹žçŠãšãšã³ã²ãŒãžã¡ã³ããåªå ããããŒã±ãã£ã³ã°ããã³ã»ãŒã«ã¹ãœãããŠã§ã¢äŒç€Ÿã§ããå瀟ã¯ãéææ§ãèªåŸæ§ã顧客äžå¿äž»çŸ©ãéèŠããç¬èªã®ã«ã«ãã£ãŒã³ãŒããæäŸããŠããŸãã
- SalesforceïŒSalesforceã¯ããµããŒãçã§å æ¬çãªäœæ¥ç°å¢ã®äœæã«çŠç¹ãåœãŠãã¯ã©ãŠãããŒã¹ã®ãœãããŠã§ã¢äŒç€Ÿã§ããå瀟ã¯ããã€ã³ããã«ãã¹ç ä¿®ãåŸæ¥å¡æ¯æŽããã°ã©ã ãªã©ãåŸæ¥å¡ã®å¹žçŠããµããŒãããããã®ããŸããŸãªããã°ã©ã ãæäŸããŠããŸãã
課é¡ãšèæ ®äºé
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåã®æ§ç¯ã¯ã課é¡ããªãããã§ã¯ãããŸãããçŽé¢ããå¯èœæ§ã®ãã課é¡ã«ã¯æ¬¡ã®ãããªãã®ããããŸãã
- å€åãžã®æµæïŒäžéšã®åŸæ¥å¡ã¯ãäœæ¥ç°å¢ãæåã®å€æŽã«æµæããå¯èœæ§ããããŸãã
- ãªãœãŒã¹ã®äžè¶³ïŒæç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã€ãã·ã¢ããã®å®æœã«ã¯ããã¬ãŒãã³ã°ããã°ã©ã ããã¯ãããžãŒã人æãªã©ã®ãªãœãŒã¹ãžã®å€§å¹ ãªæè³ãå¿ èŠã«ãªãå ŽåããããŸãã
- åªå é äœã®ç«¶åïŒãã€ããã©ãŒãã³ã¹ã®å¿ èŠæ§ãšåŸæ¥å¡ã®å¹žçŠã®å¿ èŠæ§ã®ãã©ã³ã¹ããšãããšã¯å°é£ãªå ŽåããããŸãã
- 圱é¿ã®æž¬å®ïŒæç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã€ãã·ã¢ããã®ããã ã©ã€ã³ãžã®åœ±é¿ã枬å®ããããšã¯å°é£ãªå ŽåããããŸãã
ãããã®èª²é¡ãå æããã«ã¯ã次ã®ããšãéèŠã§ãã
- ã¡ãªãããäŒããïŒåŸæ¥å¡ã«æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®ã¡ãªãããæç¢ºã«äŒããããã圌ãã®ä»äºã®çµéšãšçµç¹ã®æåãã©ã®ããã«æ¹åãããã説æããŸãã
- ãªãŒããŒã·ããã®æ¿èªãåŸãïŒã€ãã·ã¢ãããé©åã«ãµããŒãããããªãœãŒã¹ãæäŸãããããšãä¿èšŒããããã«ãäžçŽãªãŒããŒã·ããããã®æ¿èªãåŸãŸãã
- å°ããå§ããŠæ¡å€§ããïŒå°èŠæš¡ãªã€ãã·ã¢ããããå§ããçµæãèŠãããã«ã€ããŠåŸã ã«æ¡å€§ããŸãã
- å¿è匷ãïŒæç¶å¯èœãªãã€ããã©ãŒãã³ã¹æåã®æ§ç¯ã«ã¯æéãšåŽåãããããŸããå¿è匷ãç²ã匷ãããã®éçšã§æåãç¥ããŸãã
çµè«
æç¶å¯èœãªãã€ããã©ãŒãã³ã¹ã®æ§ç¯ã¯ãåãªããã¬ã³ãã§ã¯ãªããé·æçã«æåãããçµç¹ã«ãšã£ãŠã®å¿ èŠäºé ã§ããåŸæ¥å¡ã®å¹žçŠãåªå ããåŠç¿ãšéçºã®æåãè²ã¿ã广çãªãªãŒããŒã·ãããä¿é²ããã³ã©ãã¬ãŒã·ã§ã³ãšã³ãã¥ãã±ãŒã·ã§ã³ã奚å±ããç®çãšæå³ã«çŠç¹ãåœãŠãã¬ãžãªãšã³ã¹ãæ§ç¯ããããšã«ãããçµç¹ã¯åŸæ¥å¡ããšã³ã²ãŒãžã¡ã³ããå¥åº·ã幞çŠãç¶æããªãããäžè²«ããŠåè¶ããçµæãéæã§ããç°å¢ãäœæã§ããŸãããã®ã¢ãããŒãã¯åŸæ¥å¡ã«å©çãããããã ãã§ãªããçç£æ§ã®åäžãé¢è·çã®äœäžã財åããã©ãŒãã³ã¹ã®åäžã«ãã€ãªãããŸãããŸããŸãç«¶äºãæ¿åããã°ããŒãã«åžå Žã«ãããŠãæç¶å¯èœãªãã€ããã©ãŒãã³ã¹ãžã®æè³ã¯ãå°æ¥ãžã®æè³ã§ãã